The water borne coatings market size is expected to see strong growth in the next few years. It will grow to $162.27 billion in 2030 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to green building initiatives, electric vehicle production growth, innovation in waterborne resins, stricter emission standards, expansion of industrial coating applications. Major trends in the forecast period include increasing shift from solvent based coatings, rising adoption in architectural applications, growing use in automotive finishing, expansion of low VOC industrial coatings, improved durability and performance formulations.
The waterborne coatings market is expected to experience growth, driven by the expanding automotive industry. The automotive sector encompasses the activities related to designing, manufacturing, marketing, and selling motor vehicles. To reduce emissions, enhance durability, and improve the visual appeal of vehicles, the automotive industry has increasingly adopted waterborne coatings. Waterborne coatings also meet the stringent quality and performance standards demanded by the automotive sector. For example, in June 2023, Cox Automotive reported that car sales volumes are anticipated to increase by 11.6% annually to reach 7.65 million units in the first half of 2023. This growth is attributed to factors like new work and repair and maintenance activities. The number of units sold is projected to rise from 1.1 million to 1.3 million in June. Consequently, the burgeoning automotive industry is a driving force behind the waterborne coatings market's expansion.
Companies are adopting smart coatings and high-performance coating technologies to enhance coating efficiency. Nanocoatings, a type of smart coating, consist of extremely small particles and offer unique characteristics like flexibility, resistance to corrosion, and inhibition of micro-bacterial growth. Fluoropolymer coatings are known for their high-performance properties, including durability and cost-efficiency.
The development of new products, such as water-based industrial wood coatings, is a significant trend in the waterborne coatings market. These coatings offer a more environmentally friendly alternative to traditional solvent-based products, catering to the growing demand for sustainable solutions. For example, in August 2024, Axalta Coating Systems, a US-based company, launched Cerulean, its latest generation of waterborne industrial wood coatings. Cerulean provides enhanced durability, quicker drying times, and improved environmental sustainability, making it ideal for wood applications like furniture and cabinetry. The product meets stringent environmental regulations, reducing volatile organic compounds (VOCs) while delivering high performance. This development reflects the industry’s broader commitment to meeting the needs of larger customer bases, boosting sales, and increasing revenue while addressing environmental concerns.
Major companies operating in the water borne coatings market are AkzoNobel NV, BASF SE, Axalta Coating Systems Ltd., Berger Paints Ltd., Kansai Paint Co. Ltd., Nippon Paint Holdings Company Ltd., PPG Industries Inc., RPM International Inc., Sherwin-Williams Company, The Valspar Corporation, Tikkurila Oyj, Asian Paints Ltd., Benjamin Moore & Co., Jotun A/S, Chenyang Waterborne Paint, Hempel A/S, Shalimar Paints Limited, S K Kaken Co. Ltd., Beckers Group, Dunn-Edwards Corporation, Diamond Vogel Paint Company, Kelly-Moore Paints, Vista Paint Corporation, Indigo Paints Pvt. Ltd., Arkema Group, Carboline Company, Chugoku Marine Paints Ltd., Cloverdale Paint Inc., Masco Corporation, Rust-Oleum Corporation, Sakata Inx Corporation, Tnemec Company Inc.
Asia-Pacific was the largest region in the water-borne coatings market in 2025. Western Europe was the second-largest region in the global water-borne coatings market analysis. The regions covered in the water borne coatings market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the water borne coatings market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The waterborne coatings market consists of the sales of waterborne powder, urethane, and fluoropolymer waterborne coatings. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Water Borne Coatings Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses water borne coatings market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for water borne coatings? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The water borne coatings market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Acrylic; Epoxy; Polyurethane; Polyester; Alkyd2) By Application: Appliances; Automotive; Architectural; Packaging; Wood; General industrial
3) By End User Industry: Bilding and Construction; Automotive; Industrial; Wood; Other End-User Industries
Subsegments:
1) By Acrylic: Water-Based Acrylic Coatings; Acrylic Emulsions2) By Epoxy: Water-Based Epoxy Coatings; Waterborne Epoxy-Ester Coatings
3) By Polyurethane: Waterborne Polyurethane Coatings; Aliphatic Waterborne Polyurethane Coatings; Aromatic Waterborne Polyurethane Coatings
4) By Polyester: Waterborne Polyester Coatings; Polyester Resins for Waterborne Applications
5) By Alkyd: Water-Based Alkyd Coatings; Modified Alkyd Coatings
Companies Mentioned: AkzoNobel NV; BASF SE; Axalta Coating Systems Ltd.; Berger Paints Ltd.; Kansai Paint Co. Ltd.; Nippon Paint Holdings Company Ltd.; PPG Industries Inc.; RPM International Inc.; Sherwin-Williams Company; the Valspar Corporation; Tikkurila Oyj; Asian Paints Ltd.; Benjamin Moore & Co.; Jotun a/S; Chenyang Waterborne Paint; Hempel a/S; Shalimar Paints Limited; S K Kaken Co. Ltd.; Beckers Group; Dunn-Edwards Corporation; Diamond Vogel Paint Company; Kelly-Moore Paints; Vista Paint Corporation; Indigo Paints Pvt. Ltd.; Arkema Group; Carboline Company; Chugoku Marine Paints Ltd.; Cloverdale Paint Inc.; Masco Corporation; Rust-Oleum Corporation; Sakata Inx Corporation; Tnemec Company Inc.
Countries: China; India; Japan; Australia; Indonesia; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; Taiwan; New Zealand; UK; Germany; France; Italy; Spain; Austria; Belgium; Denmark; Finland; Ireland; Netherlands; Norway; Portugal; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Water Borne Coatings market report include:- AkzoNobel NV
- BASF SE
- Axalta Coating Systems Ltd.
- Berger Paints Ltd.
- Kansai Paint Co. Ltd.
- Nippon Paint Holdings Company Ltd.
- PPG Industries Inc.
- RPM International Inc.
- Sherwin-Williams Company
- The Valspar Corporation
- Tikkurila Oyj
- Asian Paints Ltd.
- Benjamin Moore & Co.
- Jotun A/S
- Chenyang Waterborne Paint
- Hempel A/S
- Shalimar Paints Limited
- S K Kaken Co. Ltd.
- Beckers Group
- Dunn-Edwards Corporation
- Diamond Vogel Paint Company
- Kelly-Moore Paints
- Vista Paint Corporation
- Indigo Paints Pvt. Ltd.
- Arkema Group
- Carboline Company
- Chugoku Marine Paints Ltd.
- Cloverdale Paint Inc.
- Masco Corporation
- Rust-Oleum Corporation
- Sakata Inx Corporation
- Tnemec Company Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 130.54 Billion |
| Forecasted Market Value ( USD | $ 162.27 Billion |
| Compound Annual Growth Rate | 5.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 33 |


