The global action figures market size is expected to reach USD 16.02 billion by 2030, registering a CAGR of 8.6% from 2023 to 2030. The increasing inclination of children towards more interactive and self-engaging toys has fueled the demand for action toys. Moreover, the increasing popularity of some characters from films, comic book, video games, or television programs is expected to boost the demand for the product across the globe during the forecast period.
The outbreak of coronavirus around the world badly affected the global economy. In order to break the chain and spread of coronavirus, lockdown orders were imposed by various countries across the globe. As the pandemic took hold and parents were spending more time at home, toy sales were up and the big categories were games and puzzles, dolls and action figures, along with outdoor play in 2020.
In terms of value, the superheroes segment dominated the market and is expected to account for the largest market share during the forecast period. The increasing popularity of superheroes is quite obvious, considering that these fictional characters hold supernatural powers and extremely strong characteristics that appeal to children. Moreover, the acceptance of these superheroes has increased after the release of a number of amazing DC and Marvel movies and series, which is expected to propel the market growth.
The online distribution channel segment is estimated to grow with the fastest CAGR during the forecast period. The growth of online channels can be attributed to factors such as improved internet connectivity and the advent of online shopping events, such as Black Friday and Cyber Monday. Moreover, online buying is made more appealing to consumers by its accessibility and convenience. Customers can shop from the convenience of their own homes. They can select from a variety of delivery alternatives and get a more specialized shopping experience. This can be expected to propel the market growth during the forecast period.
North America held the largest market share in 2021. The growing acceptance of action toys among kids has been significantly influenced by the popularity of Marvel and DC comic books and series characters. Manufacturers of action toys have been utilizing this opportunity and offering products to specifically meet such requirements. Moreover, the presence of the key players in action toys is expected to be the major factor driving the market growth in North America.
Companies in the industry are concentrating on the tactics like growth, mergers, and acquisitions in order to improve their market share and service footprint. The LEGO Group announced plans to spend more than $1.0 billion to erect a new facility in Chesterfield County, Virginia, in June 2022.
The outbreak of coronavirus around the world badly affected the global economy. In order to break the chain and spread of coronavirus, lockdown orders were imposed by various countries across the globe. As the pandemic took hold and parents were spending more time at home, toy sales were up and the big categories were games and puzzles, dolls and action figures, along with outdoor play in 2020.
In terms of value, the superheroes segment dominated the market and is expected to account for the largest market share during the forecast period. The increasing popularity of superheroes is quite obvious, considering that these fictional characters hold supernatural powers and extremely strong characteristics that appeal to children. Moreover, the acceptance of these superheroes has increased after the release of a number of amazing DC and Marvel movies and series, which is expected to propel the market growth.
The online distribution channel segment is estimated to grow with the fastest CAGR during the forecast period. The growth of online channels can be attributed to factors such as improved internet connectivity and the advent of online shopping events, such as Black Friday and Cyber Monday. Moreover, online buying is made more appealing to consumers by its accessibility and convenience. Customers can shop from the convenience of their own homes. They can select from a variety of delivery alternatives and get a more specialized shopping experience. This can be expected to propel the market growth during the forecast period.
North America held the largest market share in 2021. The growing acceptance of action toys among kids has been significantly influenced by the popularity of Marvel and DC comic books and series characters. Manufacturers of action toys have been utilizing this opportunity and offering products to specifically meet such requirements. Moreover, the presence of the key players in action toys is expected to be the major factor driving the market growth in North America.
Companies in the industry are concentrating on the tactics like growth, mergers, and acquisitions in order to improve their market share and service footprint. The LEGO Group announced plans to spend more than $1.0 billion to erect a new facility in Chesterfield County, Virginia, in June 2022.
Action Figures Market Report Highlights
- The anime characters segment is expected to witness substantial growth during the forecast period with a CAGR of 9.4% from 2023 to 2030. The increasing popularity of comic books in developed and developing nations is propelling demand for action figures of anime characters
- The 9 - 15 year end-user segment was valued at USD 4,616.8 million in 2022 and is expected to reach USD 8,726.2 million by 2030. The rapidly growing demand for superhero figures among the 9 to 15 years age group children is accelerating the market growth
- The Asia Pacific market was valued a USD 1,894.8 million in 2022 and is expected to register a CAGR of 9.7% during the forecast period. The growth in the region is majorly attributed to the increasing demand for toys in developing economies such as India and China
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Type Outlook
2.3. End-user Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
Chapter 3. Action Figures Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Action Figures Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19 on Action Figures Market
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Type Adoption
4.5. Observations & Recommendations
Chapter 5. Action Figures Market: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2021 & 2030
5.2. Superheroes
5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Anime Characters
5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.4. Movie Characters
5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.5. Others
5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Action Figures Market: End-user Estimates & Trend Analysis
6.1. End-user Movement Analysis & Market Share, 2021 & 2030
6.2. Up to 8 years
6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.3. 9 - 15 years
6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.4. 15 years & above
6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 7. Action Figures Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
7.2. Offline
7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3. Online
7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 8. Action Figures Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2021 & 2030
8.2. North America
8.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.2.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.2.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.2.5. The U.S.
8.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.2.5.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.2.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.2.6. Canada
8.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.2.6.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.2.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3. Europe
8.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.3.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.3.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.5. The U.K.
8.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.3.5.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.3.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.6. Germany
8.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.3.6.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.3.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.7. France
8.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.3.7.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.3.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.4.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.5. China
8.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.5.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.4.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.6. Japan
8.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.6.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.4.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.7. India
8.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.7.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.4.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.5. Central & South America
8.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.5.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.5.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.5.5.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.5.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.6. Middles East & Africa
8.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.6.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.6.5. South Africa
8.6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.6.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.6.5.3. Market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.6.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2022
Chapter 10. Company Profiles
10.1. Hasbro
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Type Benchmarking
10.1.4. Strategic Initiatives
10.2. The LEGO Group.
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Type Benchmarking
10.2.4. Strategic Initiatives
10.3. Playmates Toys Ltd.
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Type Benchmarking
10.3.4. Strategic Initiatives
10.4. JAKKS Pacific, Inc.
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Type Benchmarking
10.4.4. Strategic Initiatives
10.5. Mattel
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Type Benchmarking
10.5.4. Strategic Initiatives
10.6. Bandai Namco Holdings Inc.
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Type Benchmarking
10.6.4. Strategic Initiatives
10.7. Diamond Select Toys
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Type Benchmarking
10.7.4. Strategic Initiatives
10.8. Good Smile Company, Inc.
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Type Benchmarking
10.8.4. Strategic Initiatives
10.9. Spin Master
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Type Benchmarking
10.9.4. Strategic Initiatives
10.10. McFarlane Toys
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Type Benchmarking
10.10.4. Strategic Initiatives
List of Tables
1. Action Figures market - Driving factor market analysis
2. Action Figures market - Restraint factor market analysis
3. Global action figures market estimates and forecast, for superheroes, 2017 - 2030 (USD Million)
4. Global action figures market estimates and forecast, for anime characters, 2017 - 2030 (USD Million)
5. Global action figures market estimates and forecast, for movie characters, 2017 - 2030 (USD Million)
6. Global action figures market estimates and forecast, for others, 2017 - 2030 (USD Million)
7. Global action figures market estimates and forecast, for up to 8 years, 2017 - 2030 (USD Million)
8. Global action figures market estimates and forecast, for 9 - 15 years, 2017 - 2030 (USD Million)
9. Global action figures market estimates and forecast, for 15 years & above, 2017 - 2030 (USD Million)
10. Global action figures market estimates and forecast, by offline, 2017 - 2030 (USD Million)
11. Global action figures market estimates and forecast, by online, 2017 - 2030 (USD Million)
12. North America action figures market estimates and forecast, 2017 - 2030 (USD Million)
13. North America action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
14. North America action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
15. North America action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
16. U.S. action figures market estimates and forecast, 2017 - 2030 (USD Million)
17. U.S. action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
18. U.S. action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
19. U.S. action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
20. Canada action figures market estimates and forecast, 2017 - 2030 (USD Million)
21. Canada action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
22. Canada action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
23. Canada action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
24. Europe action figures market estimates and forecast, 2017 - 2030 (USD Million)
25. Europe action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
26. Europe action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
27. Europe action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
28. U.K. action figures market estimates and forecast, 2017 - 2030 (USD Million)
29. U.K. action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
30. U.K. action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
31. U.K. action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
32. Germany action figures market estimates and forecast, 2017 - 2030 (USD Million)
33. Germany action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
34. Germany action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
35. Germany action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
36. France action figures market estimates and forecast, 2017 - 2030 (USD Million)
37. France action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
38. France action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
39. France action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
40. Asia Pacific action figures market estimates and forecast, 2017 - 2030 (USD Million)
41. Asia Pacific action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
42. Asia Pacific action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
43. Asia Pacific action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
44. China action figures market estimates and forecast, 2017 - 2030 (USD Million)
45. China action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
46. China action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
47. China action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
48. Japan action figures market estimates and forecast, 2017 - 2030 (USD Million)
49. Japan action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
50. Japan action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
51. Japan action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
52. India action figures market estimates and forecast, 2017 - 2030 (USD Million)
53. India action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
54. India action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
55. India action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
56. Central & South America action figures market estimates and forecast, 2017 - 2030 (USD Million)
57. Central & South America action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
58. Central & South America action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
59. Central & South America action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
60. Brazil action figures market estimates and forecast, 2017 - 2030 (USD Million)
61. Brazil action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
62. Brazil action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
63. Brazil action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
64. Middle East & Africa action figures market estimates and forecast, 2017 - 2030 (USD Million)
65. Middle East & Africa action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
66. Middle East & Africa action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
67. Middle East & Africa action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
68. South Africa action figures market estimates and forecast, 2017 - 2030 (USD Million)
69. South Africa action figures market estimates and forecast, by type, 2017 - 2030 (USD Million)
70. South Africa action figures market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
71. South Africa action figures market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
72. Company categorization
List of Figures
1. Action Figures market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Action Figures market - Penetration & growth prospect mapping, by type
7. Action Figures market - Value chain analysis
8. Action Figures market: Porter’s Five Forces Analysis
9. Action Figures market: Roadmap
10. Action Figures market: Type revenue share (%) analysis, 2023 & 2030
11. Action Figures market: End-user revenue share (%) analysis, 2023 & 2030
12. Action Figures market: Distribution Channel revenue share (%) analysis, 2023 & 2030
13. Action Figures market: Regional share (%) analysis, 2023 & 2030
14. Action Figures market: Estimated company market share (%) analysis, 2022
Companies Mentioned
- Hasbro
- The LEGO Group.
- Playmates Toys Ltd.
- JAKKS Pacific, Inc.
- Mattel
- Bandai Namco Holdings Inc.
- Diamond Select Toys
- Good Smile Company, Inc.
- Spin Master
- McFarlane Toys
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 86 |
| Published | January 2023 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 8.92 Billion |
| Forecasted Market Value ( USD | $ 16.02 Billion |
| Compound Annual Growth Rate | 8.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
