The Hong Kong liquid hand soap market size is expected to reach USD 59.8 million by 2030, registering a CAGR of 7.0% during the forecast period. The increasing attention towards hygiene especially after the outbreak of COVID-19 is driving the demand for liquid hand soap in Hong Kong. According to a United Nations Children’s Fund (UNICEF) study, good hygiene is critical for preventing the spread of infectious diseases and helping individuals lead long and healthy lives.
However, since 2015 the population with access to basic hygiene services (handwashing facilities at home) has increased by over 500 million, from 5.0 billion (67%) in 2015 to 5.5 billion (71%) in 2020, at a rate of 300,000 people per day. The increasing practice of hand washing and increasing attention toward hand hygiene are expected to contribute significantly to the demand for liquid hand soaps in the future.
Organic/green liquid hand soap is expected to witness a faster CAGR during the forecast period owing to increasing demand for natural and chemical-free products among young consumers. Further, manufacturers are also enticing customers by advertising their products with different claims. For instance, Bathe to Basics, a premium handmade and organic brand based in Hong Kong offers its products with claims such as natural, preservative-free, and no paraben.
The online distribution channel is anticipated to witness a faster CAGR, owing to the increased adoption of e-commerce, and is also anticipated to provide opportunities to the market players. Innovation and the introduction of varied types of liquid hand soap across the distribution channel will benefit the market’s growth in the coming years. Manufacturers should capitalize on the popularity of e-commerce among millennials and Gen Z by making the products available through online channels and adopting the omnichannel strategy.
The Hong Kong liquid hand soap industry has presence of a few international players and a few regional players. Blue Moon Group Holdings Limited, Whealthfields Lohmann (Singapore) Pte Ltd, Aesop, Reckitt Benckiser Group PLC (Dettol), and Lion Corporation are among the prominent players in the market.
However, since 2015 the population with access to basic hygiene services (handwashing facilities at home) has increased by over 500 million, from 5.0 billion (67%) in 2015 to 5.5 billion (71%) in 2020, at a rate of 300,000 people per day. The increasing practice of hand washing and increasing attention toward hand hygiene are expected to contribute significantly to the demand for liquid hand soaps in the future.
Organic/green liquid hand soap is expected to witness a faster CAGR during the forecast period owing to increasing demand for natural and chemical-free products among young consumers. Further, manufacturers are also enticing customers by advertising their products with different claims. For instance, Bathe to Basics, a premium handmade and organic brand based in Hong Kong offers its products with claims such as natural, preservative-free, and no paraben.
The online distribution channel is anticipated to witness a faster CAGR, owing to the increased adoption of e-commerce, and is also anticipated to provide opportunities to the market players. Innovation and the introduction of varied types of liquid hand soap across the distribution channel will benefit the market’s growth in the coming years. Manufacturers should capitalize on the popularity of e-commerce among millennials and Gen Z by making the products available through online channels and adopting the omnichannel strategy.
The Hong Kong liquid hand soap industry has presence of a few international players and a few regional players. Blue Moon Group Holdings Limited, Whealthfields Lohmann (Singapore) Pte Ltd, Aesop, Reckitt Benckiser Group PLC (Dettol), and Lion Corporation are among the prominent players in the market.
Hong Kong Liquid Hand Soap Market Report Highlights
- Gel liquid hand soap accounted for the largest market share of more than 80% in 2022 owing to higher availability of this form type in commercials and residential space
- The offline segment accounted for a higher share during the forecast period owing to the wide availability of hand soaps in supermarkets, convenience stores, pharmacies & drugstores
- The commercial segment is expected to register rapid CAGR owing to growth in shopping malls and office space after the opening of the economy post-pandemic
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Pet Types & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Foam Outlook
2.3. Type Outlook
2.4. End-use Outlook
2.5. Distribution Channel Outlook
2.6. Competitive Insights
Chapter 3. Hong Kong Liquid Hand Soap Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Hong Kong Liquid Hand Soap Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19 on the Hong Kong Liquid Hand Soap Market
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Buyer Trends & Preferences
4.3. Factors Affecting Buying Decision
4.4. Buyer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Hong Kong Liquid Hand Soap Market: Form Estimates & Trend Analysis
5.1. Form Movement Analysis & Market Share, 2021 & 2030
5.2. Gel
5.2.1. Hong Kong gel liquid hand soap market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Foam
5.3.1. Hong Kong foam liquid hand soap market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Hong Kong Liquid Hand Soap Market: Type Estimates & Trend Analysis
6.1. Type Movement Analysis & Market Share, 2021 & 2030
6.2. Conventional
6.2.1. Hong Kong conventional liquid hand soap market estimates and forecast, 2017 - 2030 (USD Million)
6.3. Organic/Green
6.3.1. Hong Kong organic liquid hand soap market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 7. Hong Kong Liquid Hand Soap Market: End-use Estimates & Trend Analysis
7.1. End-use Movement Analysis & Market Share, 2021 & 2030
7.2. Commercial
7.2.1. Hong Kong liquid hand soap market estimates and forecast, for commercial, 2017 - 2030 (USD Million)
7.2.2. Shopping Mall Management
7.2.2.1. Hong Kong liquid hand soap market estimates and forecast, for shopping mall management, 2017 - 2030 (USD Million)
7.2.3. Hotels
7.2.3.1. Hong Kong liquid hand soap market estimates and forecast, for hotels, 2017 - 2030 (USD Million)
7.2.4. Offices
7.2.4.1. Hong Kong liquid hand soap market estimates and forecast, for hotels, 2017 - 2030 (USD Million)
7.3. Household
7.3.1. Hong Kong liquid hand soap market estimates and forecast, for household, 2017 - 2030 (USD Million)
Chapter 8. Hong Kong Liquid Hand Soap Market: Distribution Channel Estimates & Trend Analysis
8.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
8.2. Offline
8.2.1. Hong Kong liquid hand soap market estimates and forecast through offline distribution channel, 2017 - 2030 (USD Million)
8.3. Online
8.3.1. Hong Kong liquid hand soap market estimates and forecast, through online distribution channel, 2017 - 2030 (USD Million)
8.3.2. Company Websites
8.3.2.1. Hong Kong liquid hand soap market estimates and forecast, through company websites, 2017 - 2030 (USD Million)
8.3.3. Third-party Websites
8.3.3.1. Hong Kong liquid hand soap market estimates and forecast, through third-party websites, 2017 - 2030 (USD Million)
Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2022
Chapter 10. Company Profiles
10.1. Blue Moon Group Holdings Limited
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Strategic Initiatives
10.2. Whealthfields Lohmann (Singapore) Pte Ltd
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Product Benchmarking
10.2.4. Strategic Initiatives
10.3. Aesop
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Product Benchmarking
10.3.4. Strategic Initiatives
10.4. Reckitt Benckiser Group PLC
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Product Benchmarking
10.4.4. Strategic Initiatives
10.5. Lion Corporation
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Product Benchmarking
10.5.4. Strategic Initiatives
List of Tables
1. Hong Kong liquid hand soap market - Key market driver analysis
2. Hong Kong liquid hand soap market - Key market restraint analysis
3. Hong Kong liquid hand soap market estimates and forecast, 2017 - 2030 (USD Million)
4. Hong Kong liquid hand soap market revenue estimates and forecast by form, 2017 - 2030 (USD Million)
5. Hong Kong liquid hand soap market revenue estimates and forecast, by type, 2017 - 2030 (USD Million)
6. Hong Kong liquid hand soap market revenue estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7. Hong Kong liquid hand soap market revenue estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
List of Figures
1. Hong Kong liquid hand soap market snapshot
2. Hong Kong liquid hand soap market segmentation & scope
3. Hong Kong liquid hand soap market penetration & growth prospect mapping
4. Hong Kong liquid hand soap market value chain analysis
5. Hong Kong liquid hand soap market dynamics
6. Hong Kong liquid hand soap market Porter's analysis
7. Hong Kong liquid hand soap market: Form movement analysis
8. Hong Kong liquid hand soap market: Type movement analysis
9. Hong Kong liquid hand soap market: End-use movement analysis
Companies Mentioned
- Blue Moon Group Holdings Limited
- Whealthfields Lohmann (Singapore) Pte Ltd
- Aesop
- Reckitt Benckiser Group PLC
- Lion Corporation
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 80 |
| Published | January 2023 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 37.2 Million |
| Forecasted Market Value ( USD | $ 59.8 Million |
| Compound Annual Growth Rate | 7.0% |
| Regions Covered | Hong Kong |
| No. of Companies Mentioned | 5 |
