Online Tutoring Global Market Report 2024

The online tutoring market size has grown rapidly in recent years. It will grow from $9.68 billion in 2023 to $11.15 billion in 2024 at a compound annual growth rate (CAGR) of 15.2%. The expansion in the historical period can be credited to the globalization of education, heightened academic competition, busier lifestyles with time constraints, personalized learning paths, and increased access to specialized expertise.

The online tutoring market size is expected to see rapid growth in the next few years. It will grow to $20.07 billion in 2028 at a compound annual growth rate (CAGR) of 15.8%. The anticipated growth in the forecast period can be linked to the ongoing focus on academic excellence, the prevalence of remote learning and hybrid education models, an increase in homeschooling practices, global skill development initiatives, and the adjustment to individual learning styles. Key trends expected in the forecast period encompass data-driven personalization, the emergence of AI-powered tutors, flexible scheduling and accessibility, features involving parental involvement, and integration with e-learning platforms.

The surge in demand for e-learning, spurred by the impact of COVID-19, is a driving force behind the growth of the online tutoring market. The global closure of schools due to the pandemic has led to a significant shift toward e-learning and remote online tutoring. As an example, Byju's, an educational technology and online tutoring company based in India, responded to this trend by offering free live classes on its Think and Learn app, experiencing a 200% increase in new student registrations. Consequently, the heightened demand for e-learning is anticipated to propel the expansion of the online tutoring market.

The increasing need for education is poised to be a significant factor fueling the growth of the online tutoring market in the foreseeable future. Education is viewed as a lifelong process involving the acquisition of knowledge, skills, and values through diverse channels, including formal schooling, training programs, and self-directed learning. Online tutoring plays a crucial role in education, offering students personalized, accessible, and convenient assistance in reaching their academic objectives. For instance, data from the Australian Institute of Health and Welfare in September 2023 indicates that in Australia, the proportion of adults attaining at least a secondary education has risen to 85% in 2021 from 59% over the past two decades. Hence, the increasing demand for education is a significant driver for the online tutoring market.

The lack of connectivity in third-world countries and certain emerging economies is anticipated to have a detrimental effect on market growth. Connectivity challenges in developing nations and low-income communities are expected to impede broadband access, thereby negatively influencing the market's expansion. For instance, statistics from the International Telecommunication Union in September 2022 reveal that an estimated 2.7 billion people, roughly one-third of the world's population, remained unconnected to the Internet in 2022. Consequently, the absence of connectivity in third-world countries and some emerging economies is such as ly to curtail the growth of the online tutoring market.


Companies operating in the online tutoring market are increasingly directing investments towards emerging trends such as gamification to enhance user engagement. The integration of gamification principles in e-learning and online tutoring aims to create a gaming-such as experience for learners, fostering improved retention of information, heightened motivation, and increased productivity. For example, Tutor.com, a US-based online tutoring company, introduced Learner Engagements Online (LEO) in September 2022. LEO is an institutional tutoring platform designed to provide 24/7 academic assistance and features tools for scheduling and actionable statistics for educational institutions. Other players in the online tutoring sector, including Class Dojo and Rainscape, have also embraced gamification strategies.

Major companies in the online tutoring market are strategically pursuing collaborations to better cater to the needs of their existing user base. Strategic collaborations involve agreements between separate entities to work together toward mutually agreed-upon objectives. Tutor.com, for instance, announced a partnership with the school Town of Munster in September 2022, offering free 24/7 unlimited online tutoring to 6–12 standard students in the district. Through this collaboration, 2,600 students gain access to one-on-one professional coaching, test preparation, concept reviews, and homework assistance across 180 topics, including several offered in Spanish. The partnership aims to expand the range of academic support available to students in the district.

In September 2021, Microsoft, a US-based technology company, acquired TakeLessons. This acquisition is expected to enhance Microsoft's infrastructure in the mass-market online education space and on other major platforms. TutorMe, another prominent US-based platform, facilitates the connection between students seeking tutors for various subjects, including music lessons, language learning, academic subjects, professional development, and hobbies. Tutors can organize their lessons both online and in person through the TutorMe platform.

Major companies operating in the online tutoring market report are Beijing Magic Ears Technology Co. Ltd., Pearson PLC, New Oriental Education & Technology Group Inc., China Distance Education Holdings Ltd., TAL Education Group, Think and Learn Pvt. Ltd., Chegg Inc., Wyzant Inc., Varsity Tutors LLC, Club Z Inc., Skillshare Inc., GradeStack Learning Pvt. Ltd., Simplilearn Solutions Pvt. Ltd., Cambly Inc., Teachable Inc., Preply Inc., Ambow Education Holding Ltd., Khan Academy Inc., iTutorGroup Inc., Tutor Eye Inc., ArborBridge Inc., Vedantu Innovations Pvt. Ltd., TutStu Education, Thought Co., Fleet Education Services Ltd., Structured Tutoring, On-demand Tutoring, Qkids Teacher, TutorMe LLC., Tabtor Math Inc. Western Europe was the largest region in the online tutoring market in 2023. Asia-Pacific was the second-largest region in the global online tutoring market share. The regions covered in the online tutoring market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The primary categories of online tutoring include STEM courses, language courses, and other courses. STEM courses encompass the major disciplines of Science, Technology, Engineering, and Mathematics. These services cater to a diverse audience, including K-12 students, college students, those in in-service education, and others. Online tutoring services are made available through various sales channels, such as private coaching, international organizations and associations, educational institutes, and others.

The online tutoring market research report is one of a series of new reports that provides online tutoring market statistics, including online tutoring industry global market size, regional shares, competitors with an online tutoring market share, detailed online tutoring market segments, market trends and opportunities, and any further data you may need to thrive in the online tutoring industry. This online tutoring market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The countries covered in the online tutoring market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online tutoring market consists of revenues earned by entities by remediation, maintenance, support, test prep and enrichment. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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