Online Tutoring Market Report 2025

This Online Tutoring market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The online tutoring market size has grown rapidly in recent years. It will grow from $11.15 billion in 2024 to $12.8 billion in 2025 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to globalization of education, increased academic competition, busy lifestyles and time constraints, customized learning paths, access to specialized expertise.

The online tutoring market size is expected to see rapid growth in the next few years. It will grow to $23.57 billion in 2029 at a compound annual growth rate (CAGR) of 16.5%. The growth in the forecast period can be attributed to continued emphasis on academic excellence, remote learning and hybrid education models, rise in homeschooling practices, global skill development initiatives, adaptation to individual learning styles. Major trends in the forecast period include data-driven personalization, emergence of ai-powered tutors, flexible scheduling and accessibility, parental involvement features, integration with e-learning platforms.

The rising demand for e-learning, fueled by the impact of COVID-19, is driving the growth of the online tutoring market. The pandemic has led to the closure of schools worldwide, resulting in a significant shift towards e-learning and remote tutoring through online platforms. For example, in January 2024, data from Eurostat, a Luxembourg-based government agency, indicated that in 2023, approximately 30% of internet users in the EU aged 16 to 74 engaged in online courses or utilized learning materials, marking a 2 percentage point increase from 2022. Consequently, the growing demand for e-learning is anticipated to propel the expansion of the online tutoring market.

The growing demand for education is expected to significantly propel the growth of the online tutoring market in the coming years. Education encompasses the lifelong process of acquiring information, skills, and values through various means, including formal schooling, training, and self-directed learning. Online tutoring plays a critical role in this landscape by offering students individualized, accessible, and convenient support to help them achieve their academic goals. For example, in September 2024, data from the Higher Education Student Statistics, published by an Australia-based Department of Education, revealed that the total enrollment in higher education institutions - both domestic and international - rose by 3.2%, increasing from 1,551,411 in 2022 to 1,600,563 in 2023. Therefore, the growing demand for education is a key driver of the online tutoring market.

Leading companies in the online tutoring market are prioritizing the creation of intelligent, AI-connected teaching and learning solutions. This includes the development of AI-driven tutoring software aimed at boosting student engagement and performance through personalized learning experiences. Such software leverages advanced algorithms and machine learning techniques to customize educational experiences based on individual needs and learning styles, thus transforming educational delivery and enhancing learning outcomes. For example, in August 2022, HMH, a U.S.-based education company, introduced Amira Learning + Saxon Phonics and Spelling, a comprehensive teaching and learning system intended for K-2 classrooms. This system integrates two essential components: Amira Learning, an AI-powered reading tutor, and Saxon Phonics and Spelling. Amira Learning utilizes advanced speech recognition and AI algorithms to provide personalized reading tutoring, conduct oral fluency assessments, and perform screenings for dyslexia.

Major companies in the online tutoring market are strategically pursuing collaborations to better cater to the needs of their existing user base. Strategic collaborations involve agreements between separate entities to work together toward mutually agreed-upon objectives. Tutor.com, for instance, announced a partnership with the school Town of Munster in September 2022, offering free 24/7 unlimited online tutoring to 6-12 standard students in the district. Through this collaboration, 2,600 students gain access to one-on-one professional coaching, test preparation, concept reviews, and homework assistance across 180 topics, including several offered in Spanish. The partnership aims to expand the range of academic support available to students in the district.

In June 2022, IXL Learning, a US-based educational technology company, acquired Curiosity Media for an undisclosed amount. The acquisition aims to expand IXL Learning's language learning offerings and enhance Curiosity Media's growth potential. Curiosity Media specializes in language learning, developing engaging and interactive platforms that facilitate effective language acquisition. This strategic move aligns with IXL Learning's mission to provide comprehensive educational solutions and cater to the increasing demand for language learning resources in the digital age.

Online tutoring is a form of tutoring conducted in a digital, interactive, or connected environment, where teachers and students are situated in different geographical locations. It is particularly beneficial for students requiring immediate homework assistance and provides a distinctive and personalized learning experience.

The primary categories of online tutoring include STEM courses, language courses, and other courses. STEM courses encompass the major disciplines of Science, Technology, Engineering, and Mathematics. These services cater to a diverse audience, including K-12 students, college students, those in in-service education, and others. Online tutoring services are made available through various sales channels, such as private coaching, international organizations and associations, educational institutes, and others.

The online tutoring market research report is one of a series of new reports that provides online tutoring market statistics, including online tutoring industry global market size, regional shares, competitors with an online tutoring market share, detailed online tutoring market segments, market trends and opportunities, and any further data you may need to thrive in the online tutoring industry. This online tutoring market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Major companies operating in the online tutoring market include Beijing Magic Ears Technology Co. Ltd., Pearson plc, New Oriental Education & Technology Group Inc., China Distance Education Holdings Ltd., TAL Education Group, Think and Learn Pvt. Ltd., Chegg Inc., Wyzant Inc., Varsity Tutors LLC, Club Z Inc., Skillshare Inc., GradeStack Learning Pvt. Ltd., Simplilearn Solutions Pvt. Ltd., Cambly Inc., Teachable Inc., Preply Inc., Ambow Education Holding Ltd., Khan Academy Inc., iTutorGroup Inc., Tutor Eye Inc., ArborBridge Inc., Vedantu Innovations Pvt. Ltd., TutStu Education, Fleet Education Services Ltd., Structured Tutoring, On-demand Tutoring, Qkids Teacher, TutorMe LLC., Tabtor Math Inc.

Western Europe was the largest region in the online tutoring market in 2024. Asia-Pacific was the second-largest region in the global online tutoring market share. The regions covered in the online tutoring market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online tutoring market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online tutoring market consists of revenues earned by entities by remediation, maintenance, support, test prep and enrichment. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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