Strategy Advisory Market Report 2025

The strategy advisory market size has grown strongly in recent years. It will grow from $144.64 billion in 2024 to $154.51 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to globalization and market dynamics, mergers and acquisitions activity, competitive pressures and industry disruptions, regulatory changes and compliance challenges, economic uncertainty and market volatility.

The strategy advisory market size is expected to see strong growth in the next few years. It will grow to $219.94 billion in 2029 at a compound annual growth rate (CAGR) of 9.2%. The growth in the forecast period can be attributed to digital transformation imperatives, sustainability and ESG considerations, resilience planning and risk management, shifts in consumer behavior, global economic trends and geopolitical factors. Major trends in the forecast period include supply chain resilience strategies, human capital and talent management strategies, customer-centric business strategies, strategic partnerships and M&A advisory, data privacy and compliance strategies.

In the forecast period, the growth of the strategy advisory market will be supported by the increasing number of startups globally. As of August 2022, India ranked as the third-largest startup ecosystem worldwide, with over 77,000 DPIIT-recognized startups across 656 districts, according to Invest India. The State of Indian Start-up Ecosystem Report, 2022, by Inc42, projected that the cumulative funding raised by Indian startups would reach $180 billion by 2023. Consequently, the burgeoning startup landscape in various industrial and financial sectors is expected to drive the demand for growth in the strategy advisory market.

The ongoing digital transformation across industries is anticipated to propel the growth of the strategy advisory market. Digital transformation involves the comprehensive integration of digital technologies, strategies, and solutions into different facets of organizational operations, business models, and culture to enhance performance, efficiency, and competitiveness. Organizations seeking to navigate the complexities of digital change, formulate effective digital strategies, manage cultural shifts, mitigate risks, and gain a competitive edge require strategy advisory services. Strategy advisors provide expertise, customization, and guidance in optimizing digital investments, making data-driven decisions, and ensuring successful digital transformations. For instance, a report by Alkami Technology Inc. in May 2023 highlighted that mid-size banks and credit unions significantly increased digital transformation investments in fiscal year 2022, reaching nearly $425,000 per $1 billion in assets compared to $200,000 per $1 billion in assets in fiscal 2021. Additionally, the adoption of Peer-to-peer (P2P) payments among digital banking users increased from 12% to 25% in 2022. Thus, the growing digital transformation across industries is a key driver for the strategy advisory market.

Major companies in the strategy advisory market are developing AI-driven automation tools, such as adaptive intelligence, to improve efficiency for both internal teams and client-facing processes. Adaptive intelligence learns and evolves through user interactions, enhancing its advisory capabilities by integrating historical expertise with real-time data insights. For example, in November 2023, APCO Worldwide, a U.S.-based public affairs and strategic communications consultancy, launched Margy, an advanced adaptive AI designed to leverage APCO’s expertise in enhancing client strategy. Developed over five years in APCO’s AI Communications Lab, Margy aids in content generation, efficiency improvements, reputation management, and real-time progress tracking via intuitive dashboards. Built on Microsoft Azure for robust security and data governance, Margy integrates various data sources using techniques like predictive modeling and natural language processing to deliver dynamic insights and support for APCO's clients.

Leading companies in the strategy advisory market are actively developing digital transformation solutions to maintain a competitive edge. As businesses seek to adapt to the digital era, there is a growing demand for advisory services that focus on digital transformation strategies and technologies. For example, in December 2022, Boston Consulting Group, Inc. (BCG), a US-based management consulting company, unveiled BCG X, a transformative tech build and design unit, as a comprehensive solution addressing challenges associated with digital transformation. BCG X, leveraging the expertise of nearly 3,000 technologists, builders, and designers, provides a unique toolbox for accelerated digital transformation, business innovation, AI, and advanced analytics solutions at scale. The initiative aims to empower clients to achieve substantial and rapid impact from digital transformation while overcoming common challenges.

In August 2024, Vizient, Inc., a U.S.-based healthcare company, acquired Kaufman Hall for an undisclosed amount. This strategic move aims to consolidate their advisory services to help healthcare organizations tackle complex challenges while improving the quality of patient care. The merger leverages the strengths of both companies, allowing them to offer comprehensive advisory services in several key areas. Kaufman Hall is a U.S.-based provider of strategic advisory and consulting services.

Major companies operating in the strategy advisory market include Deloitte Touche Tohmatsu Limited, Accenture plc, IBM Corporation, PricewaterhouseCoopers International Limited, Ernst & Young Ltd., KPMG International Limited, Capgemini SE, Tata Consultancy Services Limited, Infosys Limited, The Boston Consulting Group, McKinsey & Company, Grant Thornton International, Gartner Inc., Bain & Company, FTI Consulting, Oliver Wyman Group, Mercer LLC, ZS Associates, A.T. Kearney Inc., Huron Consulting Group, Roland Berger Group, Simon-Kucher & Partners, L.E.K. Consulting, AlixPartners, HCL Technologies Limited, The Bridgespan Group.

North America was the largest region in the strategy advisory market in 2024. Western Europe was the second largest region in the global strategy advisory market share. The regions covered in the strategy advisory market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the strategy advisory market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Strategy advisory encompasses services that provide organizations with unbiased guidance on high-level decisions, leveraging profound industry knowledge to achieve optimal outcomes. These services assist businesses in maintaining competitiveness by scrutinizing business practices and formulating improvement strategies.

The primary services offered by strategy advisory include corporate strategy, business model transformation, economic policy, mergers and acquisitions, organizational strategy, functional strategy, strategy and operations, and digital strategy. Corporate strategy entails a distinctive, long-term plan or framework designed to attain a competitive advantage over other market participants while fulfilling both customer and stakeholder commitments, including the creation of shareholder value. Organizations of various sizes, ranging from large enterprises to small and medium enterprises, utilize these services across diverse industries such as IT and telecommunications, healthcare, BFSI, retail, manufacturing, and others.

The strategy advisory market research report is one of a series of new reports that provides strategy advisory market statistics, including strategy advisory industry global market size, regional shares, competitors with a strategy advisory market share, detailed strategy advisory market segments, market trends and opportunities, and any further data you may need to thrive in the strategy advisory industry. This strategy advisory market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The strategy advisory market consists of revenue earned by entities by providing consulting services that aim to increase client’s revenues, profit margins, market share and competitive advantage. Clients consult strategy advisors to seek advice on developing new markets, market entry and expansion strategies, and on reimagining their business models. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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