Print Advertising Distribution Global Market Report 2024

The print advertising distribution market size has grown steadily in recent years. It will grow from $30.43 billion in 2023 to $31.7 billion in 2024 at a compound annual growth rate (CAGR) of 4.2%. Historical growth in print advertising distribution can be largely credited to the dominance of mass media, substantial advertising revenues, circulation and readership figures, and the visual appeal of printed advertisements. These factors collectively contributed to the growth observed in the past period within the print advertising distribution industry.

The print advertising distribution market size is expected to see steadily grown in the next few years. It will grow to $36.74 billion in 2028 at a compound annual growth rate (CAGR) of 3.8%. Anticipated growth in the upcoming period is linked to several factors, including the ongoing digital transition, challenges posed by ad blockers, a growing emphasis on sustainability, and the integration of cross-platform campaigns.

An upsurge in the consumer base is anticipated to steer the demand for the print advertising distribution market. The enduring allure of print advertising lies in its ability to offer readers high-caliber, dependable content that fosters credibility - a crucial aspect advertisers can leverage. A national survey among American internet users revealed that roughly 82% consider print ads more trustworthy than their online counterparts. Newspapers and magazines, the cornerstone of print advertising, resonate across various age groups. Yet, the primary consumers tend to be older adults and habitual readers. Their preference for print stems from the leisurely pace it allows, aligning with their schedules and a reduced reliance on digital applications, spending less time on gadgets. Hence, the growing consumer base is poised to ignite the expansion of the print advertising distribution market.

The escalating demand in e-commerce is poised to propel the trajectory of the print advertising distribution market. E-commerce platforms serve as valuable arenas for online advertising, enabling print publications to reach wider audiences and entice new advertisers and readers. Notably, the United States Census Bureau reported a 7.5% surge in e-commerce estimates in the second quarter of 2023 compared to the same period in 2022, constituting 15.4% of total sales. This burgeoning e-commerce demand stands as a driver fueling growth in the print advertising distribution market. The advent of augmented reality (AR) heralds a new era in the print advertising distribution market. Industry leaders are steadfastly introducing innovative technologies to cater to consumer needs. For instance, as per a report by Threekit, monthly AR users in the US reached 83.1 million in 2021 and are forecasted to grow by 17% in 2022. Augmented reality integration with print offers a novel means to engage users, creating a virtual shop window on printed marketing materials. An exemplary campaign is seen in the Australian wine brand '19 Crimes,' embedding AR technology within its labels. Scanning the label with an AR app animates the label, narrating the story behind the 19 Crimes - a striking instance of bridging print and digital realms.

Key players in the print advertising distribution market are pioneering innovative technologies such as MFA sites (made-for-advertising sites) to bolster market profitability. Integral Ad Science, for instance, launched an MFA site solution in October 2023, promising increased transparency into campaign quality and spending, empowering advertisers to make informed decisions about their advertising budgets.

In November 2022, Alpha Card Compact Media, a UK-based print marketing specialist, completed the acquisition of A-ha! Distribution, a UK-based distributor focused on tourism and leaflet dissemination. The acquisition sum remains undisclosed. This acquisition enables Alpha Card Compact Media to extend its reach, allowing the supply of its specialized print marketing products to A-ha!'s client network in newly accessed regions of England. A-ha! Distribution presently distributes over 20 million leaflets annually for more than 500 clients, promoting events, attractions, and public information.

Major companies operating in the print advertising distribution market include Ogilvy & Mather Worldwide Inc., MullenLowe U.S. Inc., McCann Worldgroup LLC, McCann Erickson Worldwide Inc., Dentsu Group Inc., Havas Worldwide LLC, Grey Group Inc., Droga5 LLC, BBDO Worldwide Inc., VMLY&R LLC, WPP PLC, Omnicom Group Inc., the Interpublic Group of Companies Inc., Hakuhodo DY Holdings Inc., Anchour Studio LLC, CAYK Marketing Inc., DeSantis Breindel Inc., WECOMEET Inc., THE CROOKED YOUNG - Designed with Love LLC, Bagstudios Business Design LLC, STORMING AG, R211-Agentur für Kommunikation GmbH, Digital Ink Co., BBDO Worldwide Inc., Ogilvy & Mather Worldwide Inc., DDB Worldwide Communications Group Inc., Leo Burnett Company Inc., Grey Group Inc., Saatchi & Saatchi Worldwide LLC, Wieden+Kennedy LLC.

North America was the largest region in the print advertising distribution market in 2023. Western Europe was the second largest region in the print advertising distribution market. The regions covered in the print advertising distribution market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa The countries covered in the print advertising distribution market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary types of print advertising distribution include newspapers, magazines, posters and banners, as well as other formats like brochures, guides, business cards, and pamphlets. Newspapers, for instance, are monthly publications providing information on current events typically presented in black ink on a white or grey background. Various services within print advertising distribution encompass advertising material direct distribution, circular direct distribution, coupon direct distribution, directory telephone, door-to-door distribution of advertising materials, flyer direct distribution, handbill direct distribution, and sample direct distribution. These services cater to diverse industries such as retail, electronics, telecommunications, insurance, finance, and more. Enterprises of varying sizes, including large corporations and small to medium-sized businesses, utilize these services to promote their products and services effectively.

The print advertising distribution market research report is one of a series of new reports provides print advertising distribution market statistics, including print advertising distribution industry global market size, regional shares, competitors with a print advertising distribution market share, detailed print advertising distribution market segments, market trends and opportunities, and any further data you may need to thrive in the print advertising distribution industry. This print advertising distribution market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The print advertising distribution market consists of revenues earned by entities by distributing and delivering advertisements, such as sample products, door-to-door promotion, placing brochures and flyers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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