Billboard and Outdoor Advertising Market Report 2026

The billboard and outdoor advertising market size has grown steadily in recent years. It will grow from $57.83 billion in 2025 to $59.18 billion in 2026 at a compound annual growth rate (CAGR) of 2.3%. The growth in the historic period can be attributed to expansion of urbanization and transit infrastructure, growth of retail and commercial advertising spend, increasing roadside and public space advertising, adoption of digital display technologies, rising brand visibility campaigns.

The billboard and outdoor advertising market size is expected to see steady growth in the next few years. It will grow to $68.02 billion in 2030 at a compound annual growth rate (CAGR) of 3.5%. The growth in the forecast period can be attributed to increasing investments in smart outdoor media networks, rising demand for real-time content optimization, expansion of digital signage in transport hubs, growing integration of data-driven outdoor advertising, increased use of interactive advertising formats. Major trends in the forecast period include increasing adoption of digital and interactive billboards, rising demand for programmatic outdoor advertising, growing use of location-based targeting, expansion of smart city advertising infrastructure, enhanced focus on audience measurement and analytics.

The growing adoption of digital marketing is expected to drive the growth of the billboard and outdoor advertising market in the future. Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a specific audience. It can enhance billboard and outdoor advertising by making it more interactive, engaging, and targeted. This approach helps businesses reach individuals who are most likely to be interested in their offerings and allows for measuring the effectiveness of their campaigns. For instance, in August 2024, IBISWorld, a US-based online database, reported a 15.6% increase in the number of digital advertising agencies in the USA from 2022 to 2023, bringing the total to 48,971 agencies. Therefore, the rising adoption of digital marketing is driving the growth of the billboard and outdoor advertising market.

Leading companies in the billboard and outdoor advertising market are prioritizing the development of innovative solutions, such as programmatic advertising, to improve targeting and campaign effectiveness. Programmatic advertising involves using automated technology to purchase advertising space, unlike traditional digital advertising methods. For example, in October 2024, AllOver Media, a U.S.-based media company, launched a service designed to increase transparency in outdoor advertising by offering third-party audits of out-of-home (OOH) impressions specifically for convenience stores (C-Stores). This service provides advertisers with more accurate metrics, ensuring reliable data on ad exposure in high-traffic locations. This initiative reflects a broader trend in the advertising industry toward greater accountability and verification of advertising effectiveness.

In August 2024, Verde Outdoor Media, a prominent U.S.-based outdoor and online advertising firm, acquired Great Outdoor Advertising for an undisclosed amount. This acquisition significantly broadens Verde Outdoor's advertising portfolio by incorporating vibrant posters, bulletins, and digital billboards in the Philadelphia tri-state area and western New York. This strategic move strengthens the company's market presence and advertising capabilities, enabling it to offer more diverse and impactful solutions to clients. Great Outdoor Advertising Company operates as an independent out-of-home advertising operator in the Northeast.

Major companies operating in the billboard and outdoor advertising market include Capitol Outdoor LLC, Titan Outdoor Holdings Inc., JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lamar Advertising Company, Stroer SE & Co. KGaA, Outfront Media Inc., Vector Media Pvt. Ltd., Focus Media Holding Limited, Daktronics Inc., APG SGA AG, oOh!media Limited, Yesco Outdoor Media LLC, Posterscope Limited, Kinetic Worldwide Ltd., Intersection Co., Adams Outdoor Advertising Ltd., Watchfire Signs LLC, Primedia Pty Ltd., Ocean Outdoor UK Limited, Broadsign International LLC, Fairway Outdoor Advertising LLC, Prismview LLC, Talon Outdoor Limited, Formetco Incorporated, Ayuda Media Systems Ltd., Burkhart Advertising Inc., Exterion Media Uk Ltd., Vistar Media Inc., Allison Outdoor Advertising Ltd., Rapport Worldwide Ltd., Adomni Inc.

Asia-Pacific was the largest region in the billboard and outdoor advertising market in 2025. North America was the second largest region in the global billboard and outdoor advertising market analysis. The regions covered in the billboard and outdoor advertising market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the billboard and outdoor advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The billboard and outdoor advertising market consists of revenue earned by entities by providing services such as creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays, and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.