The riding mowers market size is expected to see strong growth in the next few years. It will grow to $16.63 billion in 2030 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to rising adoption of electric outdoor power equipment, increasing focus on sustainable lawn care solutions, growth in commercial property maintenance, technological advancements in battery performance, demand for autonomous and smart mowing solutions. Major trends in the forecast period include rising adoption of electric and battery powered riding mowers, growing demand for zero turn radius mowers in commercial landscaping, increasing integration of smart controls and connectivity features, shift toward low emission and noise reduced lawn equipment, expansion of high performance riding mowers for large properties.
The growing popularity of lawn care and gardening activities, along with the presence of large garden spaces in public areas, schools, and recreational sites, is driving the growth of the riding mowers market. Riding mowers are preferred over push lawnmowers for larger areas due to their ease of use. People are increasingly engaging in lawn care and gardening for various reasons, such as enjoying a hobby, gaining a sense of accomplishment, reducing stress, and having access to fresh food. For example, in July 2024, according to Gitnux, a US-based non-governmental organization, the U.S. lawn care industry was valued at $99 billion, with 28% of homeowners hiring professional services at an average cost of $35-$50 per visit. Furthermore, 69% of Americans believe maintaining a well-kept lawn is important, and 78% consider it a key feature of a home. Lawn care and gardening are viewed as stress-relieving activities by 80% of the population. Interestingly, around 75% of water usage in U.S. households is allocated to lawn care. As lawn care and gardening activities increase, the need for mowers to maintain grass and enhance property appearance rises, driving the demand for riding mowers.
The rising engagement in gardening activities is expected to drive the growth of the riding mowers market in the coming years. Gardening activities encompass the various tasks and practices involved in cultivating and caring for plants, typically in outdoor spaces such as gardens, yards, or other green areas. Riding mowers are utilized in gardening to efficiently cut and maintain large lawns and gardens, reducing labor intensity for expansive areas. For example, in August 2025, Raleigh Realty, a US-based real estate company, reported that approximately 55% of U.S. households participate in gardening - representing around 71.5 million homes and nearly 186 million individuals - placing the country among the top three gardening nations globally. Consequently, the growing engagement in gardening activities is propelling the expansion of the riding mowers market.
Major companies operating in the riding mowers market are committed to innovation and are launching products such as the ProRider E559 to offer reliable services to their customers. The ProRider E559 is a battery-powered riding mower equipped with a high-quality transmission and an anti-tip frame, providing users with power and performance. For example, Yard Force, a US-based manufacturer of outdoor power equipment, introduced the ProRider E559 in January 2023. This lithium-ion-powered riding mower offers clean and quiet operation for lawn maintenance. It features a brushless motor, a 38-inch twin-blade steel deck with 12-position deck adjustments ranging from 1.5 inches to 4.5 inches, and a control panel with cruise control, LED headlights, and a USB charger port. This innovation caters to the evolving needs of consumers in the riding mowers market.
Major companies operating in the riding mowers market are Deere & Company, American Honda Motor Co., MTD Products, Husqvarna Group, The Toro Company, STIGA S.p.A., Ariens Company, Briggs & Stratton, Global Garden Products, Emak, Mean Green Products, Scag Power Equipment, Gravely, Bad Boy Mowers, Simplicity, Kubota Corporation, Ferris Industries, Dixie Chopper, Walker Mowers, Wright Manufacturing, Country Clipper, Grasshopper Company, Swisher, Bob-Cat, Spartan Mowers, Worldlawn Power Equipment, Hustler Turf Equipment.
Asia-Pacific was the largest region in the riding mowers market in 2025. North America was the second largest region in the riding mowers market. The regions covered in the riding mowers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the riding mowers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The riding mowers market consists of sales of articulating lawn mowers and battery powered riding mowers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Riding Mowers Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses riding mowers market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for riding mowers? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The riding mowers market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Rear Engine Riding Mowers; Tractors; Zero Turning Radius (ZTR) Mowers2) By Fuel Type: Gas-Powered; Propane-Powered; Electric-Powered; Cordless or Battery
3) By End User: Residential; Commercial
Subsegments:
1) By Rear Engine Riding Mowers: Gas-Powered Rear Engine Mowers; Battery-Powered Rear Engine Mowers2) By Tractors: Lawn Tractors; Garden Tractors
3) By Zero Turning Radius (ZTR) Mowers: Gas-Powered ZTR Mowers; Electric-Powered ZTR Mowers; Hybrid ZTR Mowers
Companies Mentioned: Deere & Company; American Honda Motor Co.; MTD Products; Husqvarna Group; the Toro Company; STIGA S.p.a.; Ariens Company; Briggs & Stratton; Global Garden Products; Emak; Mean Green Products; Scag Power Equipment; Gravely; Bad Boy Mowers; Simplicity; Kubota Corporation; Ferris Industries; Dixie Chopper; Walker Mowers; Wright Manufacturing; Country Clipper; Grasshopper Company; Swisher; Bob-Cat; Spartan Mowers; Worldlawn Power Equipment; Hustler Turf Equipment
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Riding Mowers market report include:- Deere & Company
- American Honda Motor Co.
- MTD Products
- Husqvarna Group
- The Toro Company
- STIGA S.p.A.
- Ariens Company
- Briggs & Stratton
- Global Garden Products
- Emak
- Mean Green Products
- Scag Power Equipment
- Gravely
- Bad Boy Mowers
- Simplicity
- Kubota Corporation
- Ferris Industries
- Dixie Chopper
- Walker Mowers
- Wright Manufacturing
- Country Clipper
- Grasshopper Company
- Swisher
- Bob-Cat
- Spartan Mowers
- Worldlawn Power Equipment
- Hustler Turf Equipment
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 13.22 Billion |
| Forecasted Market Value ( USD | $ 16.63 Billion |
| Compound Annual Growth Rate | 5.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 28 |


