Big Data and Analytics Services Market Report 2025

This Big Data and Analytics Services market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The big data and analytics services market size has grown rapidly in recent years. It will grow from $151.41 billion in 2024 to $169.01 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth in the historic period can be attributed to data explosion, business intelligence, regulatory compliance, competitive advantage.

The big data and analytics services market size is expected to see exponential growth in the next few years. It will grow to $365.42 billion in 2029 at a compound annual growth rate (CAGR) of 21.3%. The growth in the forecast period can be attributed to advanced analytics and ai, data privacy and security, cloud-based analytics, real-time analytics. Major trends in the forecast period include ai and machine learning integration, cloud-based big data services, edge analytics, data privacy and compliance.

The significant growth in the integration of the Internet of Things (IoT) into daily life is a primary driver of the big data and analytics services market. Organizations leverage IoT as a crucial data source for research purposes, marking the intersection of big data with IoT. IoT devices generate vast volumes of unstructured data, typically characterized by the 3V factors of volume, velocity, and variety. For example, in August 2022, Akamai Technologies Inc., a US-based internet company, reported that IoT connections are projected to grow from 15.1 billion in 2021 to 23.3 billion by 2025. This significant growth in Internet of Things (IoT) connections is driving the expansion of the big data and analytics services market.

The increasing adoption of cloud-based solutions is poised to advance the big data and analytics services market. Cloud-based solutions, delivered over the internet, encompass software, applications, storage, and IT resources hosted remotely. These solutions benefit significantly from the integration of big data and analytics services, resulting in enhanced intelligence, predictive capabilities, performance, scalability, and security. They also contribute to improved agility while reducing complexity. For instance, in 2022, a global survey involving 753 technical and business professionals reported a 63% heavy usage of cloud services, demonstrating a steady increase from 59% in 2021 and 53% in 2020. Thus, the growing embrace of cloud-based solutions is set to propel the big data and analytics services market.

Continuous intelligence represents a prominent trend within the big data and analytics services market. It entails the integration of real-time analytics with core business operations, utilizing historical and current data to enhance decision-making processes. This approach harnesses a range of technologies, including optimization, business rule management, event stream processing, augmented analytics, and machine learning. Many companies embraced continuous intelligence in 2020 as a means to gain and sustain a competitive edge. Notably, Gartner anticipates that by 2022, over 50% of modern businesses will leverage continuous intelligence, utilizing real-time contextual data to enhance decision-making.

Major companies in the big data and analytics services market are focusing on developing advanced solutions, such as data silo elimination and streamlined planning and analytics software, to enhance data management, improve operational efficiency, and support better decision-making within organizations. Data silos refer to isolated data repositories that are not easily accessible or shared across different departments or systems. For example, in November 2022, International Business Machines Corporation (IBM), a US-based technology company, launched Business Analytics Enterprise, a comprehensive software suite aimed at breaking down data silos and improving planning and analytics. The suite integrates capabilities such as business intelligence, budgeting, reporting, forecasting, and dashboards into a single platform. A key feature is the IBM Analytics Content Hub, which enables users to discover and access analytics tools from various vendors via a personalized dashboard, offering role-based recommendations. The suite also includes enhanced versions of IBM Cognos Analytics with Watson and IBM Planning Analytics with Watson, strengthening data integration and forecasting capabilities.

In April 2022, Accenture PLC., an Ireland-based provider of consulting and IT services, completed the acquisition of Ergo for an undisclosed sum. This acquisition is set to expand Accenture's Cloud First capabilities, particularly in supporting clients within the Hispanic South American market, encompassing countries like Argentina, Chile, and Colombia. The primary goal is to drive data-driven transformations and offer innovative solutions to cater to the evolving needs of this market. Ergo, headquartered in Argentina, specializes in data-centric business solutions.

Big data and analytics involve employing advanced analytics techniques to extract valuable business insights from extensive datasets. This process commences with structured data collection using predefined templates and forms, followed by data maintenance, processing, and in-depth analysis.

Big data and analytics solutions can be deployed in two primary modes such as on-premise and cloud. Cloud analytics, a service that conducts data analysis and business intelligence operations in cloud environments, whether public or private, plays a pivotal role. Cloud analytics providers offer enterprises the advantage of rapid scalability while reducing the financial costs and administrative burdens associated with on-premises hardware. These services cater to businesses of various sizes, including small and medium-sized enterprises (SMEs) and large enterprises, serving needs such as customer analytics, supply chain analytics, marketing analytics, pricing analytics, spatial analytics, workforce analytics, risk & credit analytics, transportation analytics, and more. These services find applications across different industries, including transportation and logistics, banking, financial services and insurance (BFSI), travel and hospitality, healthcare and life sciences, manufacturing, among others.

The data and analytics services market research report is one of a series of new reports that provides data and analytics services market statistics, including data and analytics services industry global market size, regional shares, competitors with a data and analytics services market share, detailed data and analytics services market segments, market trends and opportunities, and any further data you may need to thrive in the data and analytics services industry. This data and analytics services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Major companies operating in the big data and analytics services market include International Business Machines Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, TIBCO Software Inc., Teradata Corporation, Amazon Web Services Inc., SAS Institute Inc., Tableau Software Inc., Alteryx Inc., SiSense Inc., Splunk Inc., Google LLC, Talend Inc., Salesforce.com Inc., Micro Focus International plc, Hewlett Packard Enterprise Company, MicroStrategy Incorporated, Adobe Inc., ThoughtSpot Inc., QlikTech International AB, Informatica LLC, Cloudera Inc., Palantir Technologies Inc., VMware Inc., Treasure Data Inc., Striim Inc., Splice Machine Inc., Pentaho Corporation, New Relic Inc., FourKites Inc., CB Insights Inc., Information Builders Inc., Accenture plc, Cisco Systems Inc., MapR Technologies Inc., MarkLogic Corporation, NetApp Inc., Domo Inc., Pivotal Software Inc., Hortonworks Inc., LexisNexis Risk Solutions, Imply Corporation, DataStax Inc., Dataiku Inc., Fluentd Inc., Hazelcast Inc., Groundhog Technologies, Qumulo Inc., Sizmek by Amazon, Workday Inc., Cybatar AG, Pure Storage Inc., Amdocs Limited, Big Data Scoring Inc.

The Asia-Pacific was the largest region in the big data and analytics services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the big data and analytics services market during the forecast period. The regions covered in the big data and analytics services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the big data and analytics services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The big data and analytics services market includes revenues earned by entities by offering services that are used in customer analytics, supply chain analytics, marketing analytics, transportation analytics, spatial analytics, and risk and credit analytics. Big data analytics services examine vast amounts of data to uncover hidden trends, similarities, and other insights, enabling organizations to analyze and optimize their data to discover new opportunities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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