Augmented Reality Software Global Market Report 2024

The augmented reality software market size has grown exponentially in recent years. It will grow from $47.88 billion in 2023 to $74 billion in 2024 at a compound annual growth rate (CAGR) of 54.5%. The growth observed in the historical period can be attributed to several key factors. These include advancements in technology that have propelled augmented reality forward, widespread adoption of smartphones facilitating AR accessibility, the integration of AR in gaming and entertainment sectors, its utilization in industrial and enterprise applications, as well as its incorporation into healthcare and educational domains. These factors collectively contributed to the expansion and development of augmented reality during this period.

The augmented reality software market size is expected to see exponentially grown in the next few years. It will grow to $291.73 billion in 2028 at a compound annual growth rate (CAGR) of 40.9%. Anticipated growth in the forecast period is expected to be driven by several key factors. These include increased adoption of augmented reality in enterprise settings, continued innovation in healthcare leveraging AR technology, its integration into e-commerce and retail experiences, utilization in advertising and marketing strategies, and its role in enabling remote collaboration.

The steps for recovery from COVID-19 and future productivity in the economy will need augmented reality to adjust to the new normal, contributing to the augmented reality software market growth during the forecast period. Many companies are facing an incredible loss of human experience and intelligence due to the COVID-19 pandemic. Many businesses are just focusing on preserving the intelligence and surviving this crisis rather than investments and augmented reality might be much cheaper than expected. For example, PTC, during this COVID-19 crisis, made available Vuforia Chalk for companies letting them to start adapting to AR for the COVID-19 recovery. Vuforia Chalk and Microsoft Dynamics are some of the augmented reality programs which are used by an employee in the future to retrain or learn a task from the expert's already preserved notes and set of instructions using smartphones, tablets, and other devices. AR-based training solutions will help companies to preserve and pass on the required intelligence to the employees faster once the path of recovery begins.

The combination of artificial intelligence and augmented reality shows many opportunities as both are separate but complementary technologies. Artificial intelligence models will enhance augmented reality experience by adding interactivity and effects to AR scenes like real-world object tagging, enabling an AR system to predict the appropriate interface for a person in each virtual environment, and enhances AR to create a multidimensional and responsive virtual experience that can bring in new levels of insight and creativity. For instance, in January 2022, AR’s Games, an Italian gaming firm announced that it is set to launch the world’s first artificial intelligence-based augmented reality video game. This game combines artificial intelligence and augmented reality to develop a first-person shooting game made with real people. It is named the Real Tournament and made exclusively for mobile devices. This combination will boost the augmented reality software market growth during the forecast period. In June 2022, the Glimpse Group Inc., a US-based immersive technology platform companies wholly owned subsidiary company QReal LLC (a developer of 3D and AR content) acquired the assets of PulpoAR for an undisclosed sum. The acquisition integrates PulpoAR with QReal and speeds up the growth and increases capabilities as well market presence. PulpoAR is a Turkish augmented reality SaaS (software as a service) company offering artificial intelligence-based virtual try-on technology.

Major companies operating in the augmented reality software market include Wikitude GmbH, DAQRI LLC, Zugara Inc., HP Inc., PTC Inc., Catchoom Technologies S.L., Ubimax GmbH, Marxent Labs LLC, Inglobe Technologies Srl, Qualcomm Incorporated, Total Immersion, Atheer Inc., Mozilla Corporation, Google LLC, Pixar Animation Studios, Meta Platforms Inc., Amazon.com Inc., Inter IKEA Systems B.V., Bayerische Motoren Werke AG (BMW), Pristine Inc., Infinity Augmented Reality Inc., JBKnowledge Inc., Magic Leap Inc., Mortar Studios, ViewAR GmbH, Microsoft Corporation, Unity Technologies Inc., Apple Inc., Blippar Ltd., Zappar Limited, Niantic Inc., Kudan Limited, Maxst Inc., Miralupa Inc., Augmate Corporation.

Asia-Pacific was the largest region in the augmented reality software market in 2023. North America was the second largest region in the augmented reality software market. The regions covered in the augmented reality software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the augmented reality software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The augmented reality software market includes revenues earned by entities by offering software, that can be used to provide an innovative human-machine interaction that overlays virtual components in a real-world environment. Augmented reality has many potential applications in different fields, such as training activities, entertainment, and head-up display in car windscreens. Values in augmented reality software market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in t augmented reality software market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The primary functional types of augmented reality software encompass various functionalities such as 3D modeling, workflow optimization, visualization, navigation, remote collaboration, documentation, and other applications. Workflow optimization involves enhancing existing workflows by reducing operational costs, enhancing work efficiency, incorporating new functionalities, minimizing task completion times, and other measures aimed at maximizing workflow efficiency. This software is deployed through both cloud-based and on-premises modes, catering to diverse industry verticals including oil and gas, mining, telecommunications, aerospace and defense, medical, and various others. These industries utilize AR software to enhance their operations and processes.

The augmented reality software market research report is one of a series of new reports provides augmented reality software market statistics, including augmented reality software industry global market size, regional shares, competitors with a augmented reality software market share, detailed augmented reality software market segments, augmented reality software market trends and opportunities, and any further data you may need to thrive in the augmented reality software industry. This augmented reality software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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