Tablets Global Market Report 2024

The tablets market size has grown strongly in recent years. It will grow from $86.81 billion in 2023 to $95.09 billion in 2024 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historical period can be attributed to the demand for consumer mobility and portability, the changing landscape of digital content consumption, increased adoption by enterprises for enhanced productivity, integration into the education sector, and factors such as affordability and accessibility.

The tablets market size is expected to see rapid growth in the next few years. It will grow to $142.37 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%. The growth anticipated in the forecast period can be attributed to the prevalence of remote work and learning trends, the increasing use of tablets for entertainment and gaming applications, integration into healthcare and telemedicine, penetration into rural and emerging markets, and the adoption of collaboration and hybrid work models. Key trends expected in the forecast period include improvements in battery life and efficient power management, strategic collaborations with educational institutions, incorporation of health and wellness features, innovations in form factors and portability, and enhanced integration with ecosystems and cross-device connectivity.

The increasing demand for tablets across various sectors such as healthcare, education, entertainment, and other industries plays a pivotal role in driving the tablets market's growth. For instance, the hospitality industry has integrated in-room tablets to provide convenient services to guests. Tablets are also aiding the transportation industry by standardizing workflows, ensuring timely communication, and providing essential information. The rising utilization of tablets across diverse industries is contributing to increased sales. In 2021, Apple witnessed a 6.8% increase from the previous year, selling over 15 million units of the iPad. This growing demand for tablets across different sectors is anticipated to fuel the tablets market.

The expanding adoption of e-learning is set to boost the tablet market's growth in the foreseeable future. E-learning, or electronic learning, involves delivering education or training electronically through digital technologies. Tablets are employed in e-learning to offer portable and interactive access to educational content, enabling learners to engage with digital lessons and activities on a convenient touchscreen device. As of 2021, approximately 60% of all postsecondary degree seekers in the U.S. took some online classes, with around 30% exclusively studying online, according to the National Center for Education Statistics (NCES), a U.S.-based government agency. Moreover, e-learning statistics in the United States indicate that 63% of high school students use digital learning tools daily. Hence, the increasing adoption of e-learning is a key driver for the tablet market's growth.

Leading companies in the tablets market are strategically focusing on developing innovative technological solutions for tablets. For example, in September 2023, Apple Inc., a prominent U.S.-based technology company, introduced the all-new iPad with a redesigned, more capable, and intuitive design. Featuring a 10.9-inch Liquid Retina display and the A14 Bionic chip, the new iPad is geared for enhanced productivity. With all-day battery life, True Tone technology, and powerful features in iPadOS 16, the new iPad is available for order on the Apple website. This emphasis on technological advancements helps companies stay competitive in the tablet market.

Leading companies in the tablet market are prioritizing the introduction of cutting-edge technological features, particularly incorporating AI-powered functionalities to drive advancements in tablet technology. AI-powered features encompass specific capabilities within software, devices, or systems that leverage artificial intelligence (AI) algorithms and technologies to execute tasks, make informed decisions, or enhance overall user experiences. For example, in May 2023, Alphabet Inc., a prominent U.S.-based technology company, unveiled its Pixel tablet, equipped with the latest Android features, including a Tensor G2 chip and Pixel design. The tablet boasts AI-powered features aimed at assisting users in achieving more tasks, and it can be seamlessly paired with a charging speaker dock to transform into a convenient hands-free home device. Additionally, featuring a brilliant 11-inch display and four built-in speakers for clear audio, the tablet emerges as an ideal entertainment companion.

Major companies operating in the tablets market report are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, Dell Technologies Inc., Huawei Technologies Co. Ltd., LG Electronics Inc., Hewlett-Packard, Lenovo Group Ltd., Xiaomi Corporation, Fujitsu Limited, Nokia Corporation, TCL Technology Group Corporation, Toshiba Corporation, AsusTek Computer Inc., Acer Inc., Lava International Limited, Barnes & Noble Inc., Chuwi Innovation Limited, Elo Touch Solutions Inc., HTC Corporation, Sony Corporation, Panasonic Corporation, Vankyo, Archos S.A., Motion Computing Inc., Admiral Overseas Corporation International, Dragon Touch, Teclast Corporation, Zebra Technologies Corporation, Getac Technology Corporation.

The Asia-Pacific was the largest region in the tablets market in 2023. North America is expected to be the fastest-growing region in the global tablets market report during the forecast period. The regions covered in the tablets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the tablets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The tablets market consists of sales of tablets which are portable computers that use touchscreens as their primary input. Most tablets are slightly smaller and weigh less than an average laptop. Generally, the size of a tablet screen is smaller than a laptop computer and larger than a smartphone. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The primary categories of tablets include detachable, slate, hybrid, and rugged. Detachable tablets are completely separate from their keyboards, offering a small and lightweight design. Tablets typically run on operating systems such as iOS, Android, or Windows and are available in sizes below 8 inches, 8 inches, and above 8 inches. Tablets find applications in both personal and business settings.

The tablets market research report is one of a series of new reports that provides tablets market statistics, including tablets industry global market size, regional shares, competitors with a tablets market share, detailed tablets market segments, market trends and opportunities, and any further data you may need to thrive in the tablets industry. This tablets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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