Tablets Market Report 2025

The tablets market size has grown strongly in recent years. It will grow from $110.13 billion in 2024 to $118.17 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to consumer mobility and portability needs, evolving digital content consumption, enterprise adoption for productivity, education sector integration, affordability and accessibility.

The tablets market size is expected to see strong growth in the next few years. It will grow to $155.33 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to remote work and learning trends, entertainment and gaming applications, healthcare and telemedicine integration, rural and emerging market penetration, collaboration and hybrid work models. Major trends in the forecast period include longer battery life and efficient power management, collaboration with educational institutions, health and wellness features, innovations in form factors and portability, integration with ecosystems and cross-device connectivity.

The rising demand for remote and flexible work is anticipated to drive growth in the tablet market. Remote and flexible work involves employment arrangements that allow employees to work outside traditional office environments and/or set their own work hours. This shift is fueled by technological advancements, such as high-speed internet, cloud computing, and collaboration tools, which have enabled seamless remote work. Additionally, a stronger focus on work-life balance has led organizations to embrace flexible work options. Tablets play a crucial role in remote work due to their portability and versatility, supporting video conferencing, document editing, and on-the-go connectivity. For example, in February 2022, AT&T Inc., a U.S.-based telecommunications company, reported that the percentage of companies adopting hybrid work models, where employees split time between remote and in-office work, is expected to increase from 42% in 2021 to 81% by 2024. Thus, the growing demand for remote and flexible work is expected to propel the tablet market forward.

The rising adoption of e-learning is expected to drive growth in the tablet market. E-learning, or electronic learning, refers to educational or training methods delivered online through digital technologies. Tablets play a key role in e-learning, offering portable and interactive access to educational content, allowing learners to engage with digital lessons and activities on a convenient touchscreen device. For example, in January 2024, Eurostat, the statistical office of the European Union, reported that in 2023, 30% of EU internet users aged 16 to 74 had participated in an online course or used online learning materials within the three months prior, up from 28% in 2022. Thus, the increasing adoption of e-learning is fueling growth in the tablet market.

Leading companies in the tablets market are strategically focusing on developing innovative technological solutions for tablets. For example, in September 2023, Apple Inc., a prominent U.S.-based technology company, introduced the all-new iPad with a redesigned, more capable, and intuitive design. Featuring a 10.9-inch Liquid Retina display and the A14 Bionic chip, the new iPad is geared for enhanced productivity. With all-day battery life, True Tone technology, and powerful features in iPadOS 16, the new iPad is available for order on the Apple website. This emphasis on technological advancements helps companies stay competitive in the tablet market.

Leading companies in the tablet market are prioritizing the introduction of cutting-edge technological features, particularly incorporating AI-powered functionalities to drive advancements in tablet technology. AI-powered features encompass specific capabilities within software, devices, or systems that leverage artificial intelligence (AI) algorithms and technologies to execute tasks, make informed decisions, or enhance overall user experiences. For example, in May 2023, Alphabet Inc., a prominent U.S.-based technology company, unveiled its Pixel tablet, equipped with the latest Android features, including a Tensor G2 chip and Pixel design. The tablet boasts AI-powered features aimed at assisting users in achieving more tasks, and it can be seamlessly paired with a charging speaker dock to transform into a convenient hands-free home device. Additionally, featuring a brilliant 11-inch display and four built-in speakers for clear audio, the tablet emerges as an ideal entertainment companion.

Major companies operating in the tablets market include Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, Dell Technologies Inc., Huawei Technologies Co. Ltd., LG Electronics Inc., Hewlett-Packard, Lenovo Group Ltd., Xiaomi Corporation, Fujitsu Limited, Nokia Corporation, TCL Technology Group Corporation, Toshiba Corporation, AsusTek Computer Inc., Acer Inc., Lava International Limited, Chuwi Innovation Limited, Elo Touch Solutions Inc., HTC Corporation, Sony Corporation, Panasonic Corporation, Dragon Touch, Teclast Corporation, Zebra Technologies Corporation, Getac Technology Corporation.

The Asia-Pacific was the largest region in the tablets market in 2024. North America is expected to be the fastest-growing region in the global tablets market report during the forecast period. The regions covered in the tablets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tablets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The tablets market consists of sales of tablets which are portable computers that use touchscreens as their primary input. Most tablets are slightly smaller and weigh less than an average laptop. Generally, the size of a tablet screen is smaller than a laptop computer and larger than a smartphone. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

A tablet is a portable, touchscreen device that merges features of both smartphones and laptops. Tablets are larger than smartphones but typically more compact and lightweight than most laptops. They are widely used for internet browsing, reading, gaming, and multimedia, as well as for productivity tasks, especially when equipped with accessories like keyboards or a stylus.

The primary categories of tablets include detachable, slate, hybrid, and rugged. Detachable tablets are completely separate from their keyboards, offering a small and lightweight design. Tablets typically run on operating systems such as iOS, Android, or Windows and are available in sizes below 8 inches, 8 inches, and above 8 inches. Tablets find applications in both personal and business settings.

The tablets market research report is one of a series of new reports that provides tablets market statistics, including tablets industry global market size, regional shares, competitors with a tablets market share, detailed tablets market segments, market trends and opportunities, and any further data you may need to thrive in the tablets industry. This tablets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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