Alkaline Primary Batteries Market Report 2025

The alkaline primary batteries market size has declined steeply in recent years. It will decline from $4.82 billion in 2024 to $4.42 billion in 2025 at a compound annual growth rate (CAGR) of -8.4%. The decline in the historic period can be attributed to supply chain challenges, fluctuating prices of raw materials, environmental concerns and stringent regulations.

The alkaline primary batteries market size is expected to see steep decline in the next few years. It will decline to $2.86 billion in 2029 at a compound annual growth rate (CAGR) of -10.3%. The decline in the forecast period can be attributed to increasing adoption of rechargeable batteries, environmental concerns and stringent regulations, rise of alternative energy storage solutions. Major trends in the forecast period include smart home technology adoption, electric vehicle (EV) growth, safety and durability focus, digitalization of industries, renewable energy integration.

The anticipated surge in demand for battery-operated toys is poised to drive the market for alkaline primary batteries during the forecast period. The utilization of primary batteries, specifically alkaline batteries, in electronic toys is expected to be a significant market driver. The proliferation of battery-operated toys, including toy cars, dolls, robots, and drones, has witnessed a notable uptick in popularity. A report from OnBuy’s, a UK-based online marketplace, in November 2022 revealed a substantial increase in sales within their toys and games division, soaring by over 1772 percent over the past three years. This growing trend in battery-operated toys is expected to positively impact the alkaline batteries market.

The escalating demand for consumer electronics is anticipated to be a key factor propelling the growth of the alkaline primary batteries market. Consumer electronics encompass a broad category of everyday devices used by end consumers, and alkaline primary batteries play a vital role in powering these devices. Devices such as remote controls, flashlights, and portable radios heavily rely on alkaline batteries for their reliable and long-lasting energy source. For instance, data from the Japan Electronics and Information Technology Industries Association in May 2023 indicated a substantial increase in electronic equipment production in Japan, reaching $52,36,535 million (¥771,457 million). The production of consumer electronics specifically reached $2.17 trillion (¥32,099 million) in May 2023, up from $1.71 trillion (¥25,268 million) in May 2022. Therefore, the growing demand for consumer electronics is a driving force behind the alkaline primary batteries market.

A noteworthy trend in the global alkaline primary batteries market is the shift in packaging techniques. Battery manufacturers are adopting new packaging methods to enhance customer convenience. Traditional alkaline batteries featured complex sealing systems, thick steel outer cases, and end caps. However, innovative packaging techniques now allow the use of thinner materials and more efficient seals, creating additional space for active materials within standard cell sizes, ultimately increasing capacity. An example is Panasonic Corp., which introduced alkaline batteries in packs of 10, offering practicality for distributors in precise calculations.

Leading companies in the alkaline primary batteries market are strategically focusing on introducing long-lasting batteries to maximize market revenue. These extended-life batteries, also known as long-lasting batteries, are designed to power electronic devices for an extended duration without frequent replacements. For instance, Eveready Industries India Ltd., an India-based battery manufacturing company, launched a new range of Ultima Alkaline batteries in September 2023. These batteries incorporate advanced turbo-lock technology, providing longer-lasting power and superior performance compared to traditional alkaline batteries.

In March 2022, Retriev Technologies, a US-based electrical equipment manufacturer, acquired Battery Solutions Inc. for an undisclosed amount. This acquisition aims to establish North America’s first comprehensive battery management solution, bolstering Retriev Technologies' ability to handle end-of-life batteries across multiple sectors, such as electric vehicles, telecommunications, and consumer electronics. Battery Solutions Inc. is a US-based manufacturing company that provides alkaline separators for consumer electronic devices.

Major companies operating in the alkaline primary batteries market include Panasonic Holdings Corporation, LG Chem Ltd., EVE Energy Co. Ltd., Spectrum Brands Holdings Inc., Energizer Holdings Inc., Rayovac Corp., Duracell Inc., Maxell Holdings Ltd., Zhejiang Mustang Battery Co. Ltd., VARTA Consumer Batteries GmbH & Co. KGaA, Ningbo Eastar Battery Co. Ltd., GP Batteries International Limited, Gold Peak Technology Group Ltd., Varta AG, FDK Corporation, Nanfu Battery Co. Ltd., Shenzhen Pkcell Battery Co.Ltd., Maxell Ltd., Camelion Batterien GmbH, Ningbo GP&Sonluk Battery Co. Ltd., Excell Battery Co. Ltd., Zhejiang Yongjiu Power Science and Technology Co. Ltd., Taizhou Jiaojiang Shuangyang Battery Co. Ltd., Shenzhen Shirui Battery Co. Ltd.

Asia Pacific was the largest region in the alkaline primary batteries market in 2024. The regions covered in the alkaline primary batteries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the alkaline primary batteries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Alkaline batteries are comprised of zinc and manganese dioxide, serving as electrodes. The positive electrode, or cathode, in an alkaline battery is based on manganese (IV) oxide, while the negative electrode, or anode, is based on zinc. Power is generated in the battery through two chemical reactions occurring at the positive and negative electrodes. At the positive electrode, manganese (IV) oxide is converted into manganese (III) oxide and hydroxyl ions, while zinc reacts with the hydroxyl ions to release electrons that power the circuit at the negative electrode.

The primary product types within the alkaline primary batteries market are specialty alkaline and non-specialty alkaline. Flashlights, which are small, battery-operated portable electric lights, are commonly powered by alkaline batteries. Various sizes such as AA, AAA, 9 volts, and others are available and are utilized for different applications, including flashlights, entertainment, toys and novelties, remote controls, and various other electronic devices.

The alkaline primary batteries market research report is one of a series of new reports that provides alkaline primary batteries market statistics, including alkaline batteries industry global market size, regional shares, competitors with an alkaline primary batteries market share, detailed alkaline primary batteries market segments, market trends and opportunities, and any further data you may need to thrive in the alkaline batteries industry. This alkaline primary batteries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The alkaline primary batteries market consists of sales of specialty alkaline and non-specialty alkaline batteries. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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