Vaporizers, E-Cigarettes, and Other Electronic Nicotine Delivery Systems (ENDS) Market Report 2025

This Vaporizers, E-Cigarettes, and Other Electronic Nicotine Delivery Systems (ENDS) market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The vaporizers, E-cigarettes, and other electronic nicotine delivery systems (ends) market size has grown strongly in recent years. It will grow from $16.66 billion in 2024 to $17.97 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to smoking cessation and harm reduction, flavor variety, regulatory environment, social acceptance.

The vaporizers, E-cigarettes, and other electronic nicotine delivery systems (ends) market size is expected to see strong growth in the next few years. It will grow to $23.69 billion in 2029 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to smoking reduction efforts, health and wellness trends, regulatory changes, lifestyle choices. Major trends in the forecast period include pod systems, reduced nicotine options, flavor innovations, smoking cessation programs, sustainability and eco-friendly practices.

Increasing awareness of the health risks associated with smoking traditional tobacco cigarettes is driving the growth of the e-cigarette market. Conventional tobacco cigarettes release harmful compounds that negatively impact an individual's health, while e-cigarettes are considered less toxic and safer. For example, the Centers for Disease Control and Prevention (CDC) stated in 2022 that heated tobacco products have been marketed as "reduced harm" alternatives to help people quit smoking traditional tobacco. Since these vapor products do not burn tobacco, the vapor they produce contains much lower levels of toxicants compared to the smoke from burning tobacco. As a result, e-cigarettes are seen as having a reduced risk compared to traditional cigarettes.

The availability of appealing flavors is expected to drive the growth of the vaporizers, e-cigarettes, and electronic nicotine delivery systems market in the future. Young people are more likely to try e-cigarettes when they are offered in attractive flavors. The wide range of flavors encourages experimentation, helping them find options they enjoy, which may lead to regular use. For example, in 2024, the Centers for Disease Control and Prevention (CDC), a US-based public health agency, reported that 87.6% of youth e-cigarette users continued to use flavored e-cigarettes, with fruit, candy, and mint flavors remaining particularly popular. As a result, the availability of tasty flavors is a key factor driving the market for vaporizers, e-cigarettes, and electronic nicotine delivery systems.

The vaporizers market has witnessed growing demand for medicated cannabis vaporizers. These cannabis vaporizers feature advanced heating technology, allowing users to precisely control the heater's temperature using a display on the device. This level of control enables users to adjust the aerosol density according to their preferences. For example, Storz & Bickel, a subsidiary of the Canopy Growth Corporation, has designed and produced vaporizers like the Volcano Medic and the Mighty Medic in compliance with the European Medical Device Directive 93/42/ECC and Standard DIN EN 60601.

Leading companies in the vaporizers, e-cigarettes, and nicotine delivery systems industry are actively developing disposable e-cigarettes to boost their market revenues. Disposable e-cigarettes serve as an ideal entry point for individuals seeking to make the transition from traditional smoking to vaping, offering a convenient and user-friendly way to explore vaping without the complexity associated with more advanced vaping devices. For instance, in September 2022, the China-based company Vozol introduced the 'VOZOL STAR 9000/12000,' a groundbreaking disposable e-cigarette. The STAR 9000/12000 distinguishes itself as the original disposable e-cigarette that revolutionizes the vaping experience. Users can conveniently access real-time information on battery status and e-liquid levels by giving it a slight shake, eliminating concerns about suddenly running out of power or e-liquid. Leveraging VOZOL's innovative S.i.L.C atomization technology, the STAR 9000/12000 goes beyond mere novelty, enhancing the vaping experience to new heights of excellence.

Major companies operating in the vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) market include Dash Vapes, Hubbly Bubbly, Liquideu, Nice Vapor, Pacific Smoke International, Puff Ecig, Simple Vape Co. London Ltd., Smokio, Vape Escapes, Vapor Line, Kure Vapes, Pax, Cannakorp, Grenco Science, Davinci, Uk Ecig Store, Vapexhale, Dripclub, Halo Cigs, Volcano Vaporizer, Juul Labs Inc., Philip Morris International Inc., British American Tobacco PLC, Imperial Brands PLC, Japan Tobacco Inc., Altria Group Inc., Fontem Ventures B.V., Aspire, Eleaf, Joyetech, Smoant, Vaporesso, Wismec.

A vaporizer is a device designed for vaporizing plant-based substances like cannabis, tobacco, herbs, or essential oil blends to be inhaled. Electronic cigarettes and other electronic nicotine delivery systems (ENDS) are devices that heat a nicotine-containing liquid to produce an inhalable aerosol.

The primary categories of these devices include vaporizers, e-cigarettes, and other Electronic Nicotine Delivery Systems (ENDS). E-cigarettes are battery-operated devices that utilize cartridges containing nicotine, flavorings, and additives. They come in various forms, including disposable, rechargeable, and modular. Vaporizers can be categorized into E-cigarette vaporizers, marijuana vaporizers, and medical vaporizers.

The vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market research report is one of a series of new reports that provides vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market statistics, including vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) industry global market size, regional shares, competitors with a vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market share, detailed vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market segments, market trends and opportunities, and any further data you may need to thrive in the vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) industry. These vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Asia-Pacific was the largest region in the Vaporizers, E-Cigarettes, and other Electronic Nicotine Delivery Systems (ENDS) market in 2024. North America was the second-largest region in the vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market. The regions covered in the vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market consists of sales of disposable e-cigarettes, rechargeable e-cigarettes, modular e-cigarettes, e-cigarette vaporizers, marijuana vaporizers, medical vaporizers and other vaporizers, e-cigarettes, and other electronic nicotine delivery systems. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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