Business-to-Business Electronic Market Report 2026

The business-to-business electronic market size has grown steadily in recent years. It will grow from $34.94 billion in 2025 to $36.37 billion in 2026 at a compound annual growth rate (CAGR) of 4.1%. The growth in the historic period can be attributed to growth of internet infrastructure, early adoption of online payment systems, rise of global trade networks, increasing demand for supply chain efficiency, emergence of electronic catalogs.

The business-to-business electronic market size is expected to see steady growth in the next few years. It will grow to $43.94 billion in 2030 at a compound annual growth rate (CAGR) of 4.8%. The growth in the forecast period can be attributed to integration of ai in procurement, expansion of digital marketplaces in emerging economies, adoption of blockchain for secure transactions, increased focus on cross-border b2b trade, growth of cloud-based b2b platforms. Major trends in the forecast period include increasing adoption of e-procurement platforms, growth of supplier portals and catalog management systems, expansion of buyer portals and direct purchasing platforms, rising popularity of reverse auctions in b2b transactions, emergence of niche online trading exchanges.

The increasing preference of companies for electronic or e-commerce platforms to establish an online presence is expected to drive the growth of business-to-business electronics. Business-to-business electronic markets enable companies to access a broader customer base, lower operational costs, and enhance efficiency through the automation of manual processes. B2B electronic markets also create greater opportunities for manufacturers to collaborate with suppliers and distributors. For example, in December 2025, according to the US Census Bureau, a US-based government agency, e-commerce sales in the third quarter of 2025, adjusted for seasonal variation but not for price changes, totaled US$ 310.3 billion, representing a 5.1% increase compared with the third quarter of 2024 and accounting for 16.4% of total retail sales. Therefore, the continued rise in online sales across e-commerce platforms is expected to support the ongoing growth of the business-to-business electronic market.

Major players in the business-to-business electronic market are adopting innovative technologies, such as virtual stores on their e-commerce platforms, to strengthen their competitive position. Virtual stores allow brands to connect with new customer segments, enhance engagement, drive sales growth, and create lasting digital experiences. For example, in June 2023, J. Crew, a US-based e-commerce company focused on apparel and consumer goods, launched virtual store technology to offer shoppers an immersive experience that closely resembles visiting a physical retail location. The virtual store is designed to replicate a beachfront house, comprising six themed rooms and an additional boathouse. As customers navigate through each room, they can explore the brand’s clothing, footwear, and accessories while also accessing background information and contextual details related to the products.

In November 2023, Alibaba Group, a China-based technology company, acquired Visable GmbH for an undisclosed sum. Through this acquisition, Alibaba sought to expand its global B2B e-commerce presence in Europe by improving access for small and medium-sized enterprises, strengthening cross-border digital trade capabilities, and incorporating European supplier networks into its international marketplace ecosystem. Visable GmbH is a Germany-based technology firm that focuses on operating B2B digital marketplaces and online visibility solutions, including platforms such as wlw and EUROPAGES, which link business buyers with suppliers across Europe through electronic sourcing, lead generation, and digital marketing services.

Major companies operating in the business-to-business electronic market are Walmart Inc., Amazon.com Inc., Alibaba Group Holding Limited, Rakuten Group Inc., Kelly's Directories Ltd., MFG.com, Global Sources Trade Ltd., BusyTrade.com, Indiamart Intermesh Ltd., Hong Kong Trade Development Council, Tradekey Pvt Ltd., Made-in-China.com, EC21 Inc., DIYTrade.com, eworldtrade.com, Gasgoo International Co. Ltd., TradeIndia.com, EC Plaza Network Inc., ExportHub Inc., ChinaAseanTrade.com, Thomas Industrial Network Inc., Kompass India Information Private Limited, Taiwan External Trade Development Council, Eceurope Co.

Asia-Pacific was the largest region in the business-to-business electronic market in 2025. North America was the second-largest region in the global business-to-business electronic market share. The regions covered in the business-to-business electronic market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the business-to-business electronic market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The business-to-business electronic market includes revenues earned by entities by providing services such as listing services, sales assistance, and logistics services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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