Kitchen Towel Market Report 2026

The kitchen towel market size has grown steadily in recent years. It will grow from $2.55 billion in 2025 to $2.66 billion in 2026 at a compound annual growth rate (CAGR) of 4.6%. The growth in the historic period can be attributed to growth in household cleaning and hygiene awareness, expansion of residential kitchens, increasing adoption of cloth-based kitchen textiles, rising urban household formation, availability of mass-produced kitchen linens.

The kitchen towel market size is expected to see strong growth in the next few years. It will grow to $3.27 billion in 2030 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to increasing preference for sustainable home products, rising demand for premium kitchen accessories, expansion of e-commerce home goods sales, growing focus on reusable alternatives to paper towels, increasing innovation in textile blends. Major trends in the forecast period include increasing demand for reusable and eco-friendly kitchen towels, rising adoption of high-absorbency fabric technologies, growing preference for premium and designer kitchen textiles, expansion of online retail channels, enhanced focus on hygiene and easy-care materials.

The kitchen towels market is expected to be propelled by the growing number of restaurants and food service establishments. These establishments, characterized by offering a sit-down dining experience and a diverse menu of prepared dishes, require kitchen towels for maintaining a clean and efficient workspace. For example, as of July 2023, The Chef’s Store, a US-based destination for restaurant equipment and supplies, reports 49,365 Mexican restaurant establishments operating in the USA, indicating a 2.4% increase from 2022. This growth in the number of restaurants and food service establishments contributes to the overall expansion of the kitchen towels market.

Key players operating in the kitchen towel market are increasingly focusing on the development of innovative solutions, such as ply paper towels, to improve absorbency, durability, and overall user convenience, in response to growing consumer demand for high-performance and long-lasting kitchen cleaning products. Ply paper towels refer to the number of paper layers that make up a single towel sheet. For instance, in May 2025, Brawny, a US-based paper products brand, introduced new 3-ply paper towels as part of a comprehensive brand relaunch. These kitchen towels feature three layers for enhanced strength and absorption, a textured surface for improved scrubbing performance, and reinforced sheets to minimize tearing during heavy-duty cleaning. They are designed for households seeking durable, high-performance paper towels that outperform conventional options in both everyday and intensive kitchen cleaning tasks.

In May 2023, Sofidel S.p.A., an Italy-based supplier of paper products for hygienic and domestic use, acquired Hakle GmbH and other associated brands in Germany for an undisclosed amount. Through this acquisition, Sofidel S.p.A. aims to reinforce its presence in the German toilet tissue and kitchen towel markets while also entering the moist toilet tissue category. Hakle GmbH is a Germany-based provider of toilet tissue, moist toilet tissue, and kitchen towel products, recognized for its long-established brand reputation and strong market presence.

Major companies operating in the kitchen towel market are Nova Tissue Ltd., Procter & Gamble Co., Kimberly-Clark Corporation, Essity AB, WEPA Professional GmbH, Oji Holdings Corporation, Resolute Forest Products Inc., Hengan International Group Company Limited, Sofidel Group SPA, Clearwater Paper Corporation, Svenska Cellulosa AB, Metsä Tissue Group, Kruger Inc., Wausau Paper Corp., Accrol Group Holdings plc, Marcal Manufacturing LLC, MPI Papermills Inc., Renova - Fábrica de Papel do Almonda SA, Soundview Paper Company, Mercury Paper Inc., ABC Tissue Products Pty Ltd., National Paper Products Company, Cascades Inc., Aldar Tissues Ltd., Towel & Linen Mills Ltd.

Asia-Pacific was the largest region in the kitchen towel market in 2025. North America was the second largest region in the global kitchen towel market share. The regions covered in the kitchen towel market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the kitchen towel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The kitchen towel market consists of sales of linen, cotton and terry cloth. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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