IPTV Market Report 2025

The IPTV market size has grown rapidly in recent years. It will grow from $160.44 billion in 2024 to $187.01 billion in 2025 at a compound annual growth rate (CAGR) of 16.6%. The growth in the historic period can be attributed to broadband internet penetration, content consumption patterns, improved compression and encoding, global expansion of broadband infrastructure, rise of smart TVs and connected devices.

The IPTV market size is expected to see rapid growth in the next few years. It will grow to $359.7 billion in 2029 at a compound annual growth rate (CAGR) of 17.8%. The growth in the forecast period can be attributed to emergence of 5g networks, integration with Ott platforms, demand for ultra high definition (uhd) content, focus on interactive and immersive content, shift to cloud-based iptv solutions. Major trends in the forecast period include interactive and immersive content, cloud-based iptv solutions, emphasis on content security, integration of voice control and natural language processing, global expansion of iptv services.

The increasing preference for video-on-demand (VoD) services is a significant factor propelling the growth of the internet protocol television (IPTV) market. VoD is one of the innovative features provided by IPTV, allowing consumers to select from a wide array of available videos. This content is transmitted using the real-time Streaming Protocol. In recent years, VoD has gained remarkable popularity, contributing to a rise in smart TV adoption rates. For example, in April 2023, Netflix Inc., a US-based streaming media company, announced that it had 223 million paying subscribers in the fourth quarter of 2022, with that number increasing to 231 million by the first quarter of 2023. Consequently, the growing preference for video-on-demand services is anticipated to drive the growth of the IPTV market.

The growth of the IPTV market is expected to be driven by the increasing number of internet users. Internet users, defined as individuals who have accessed the Internet within the past three months, play a crucial role in the functioning of IPTV, as it relies on IP networks for the packetized transmission of video content. As of July 2023, global internet user count reached 5.19 billion, representing 64.6% of the world's population, according to BroadbandSearch, a US-based provider of information about internet service providers. This surge in the number of internet users is poised to be a significant factor propelling the growth of the IPTV market.

An emerging trend in the IPTV industry is the increasing demand for fiber-to-the-home (FTTH) connections. FTTH is gaining prominence due to the unparalleled bandwidth and transmission capacity offered by optical fiber, making it an ideal choice for IPTV services. The use of FTTH provides a stable access network, ensuring high-speed broadband and enhancing the overall user experience. A notable example is Airtel's introduction of Xstream fiber-to-the-home services in remote areas such as Ladakh and the Andaman and Nicobar Islands in June 2022. Service providers are strategically adopting FTTH to deliver premium content, ultimately aiming to offer an enhanced and seamless user experience.

Major companies in the IPTV market are focusing on product innovation, exemplified by the development of Internet-Protocol-Television (IPTV)/Over-the-Top (OTT) platforms. These platforms feature an integrated video architecture and a redesigned user interface, catering to the needs of customers, as demonstrated by Turk Telekom in September 2022. In collaboration with ZTE, the Turkish-based fixed-line provider launched a cutting-edge IPTV/OTT platform. The collaborative effort involved services such as migrating one million set-top boxes, seamless integration with over ten third-party vendors, and ensuring efficient content delivery. This product innovation strategy is geared towards enhancing profitability and staying competitive in the dynamic IPTV market.

In March 2023, Pavlov Media, a US-based internet service provider, acquired Singularity for an undisclosed amount. This acquisition is part of Pavlov Media's strategy to enhance its IPTV offerings by integrating advanced video technology and improving content delivery. Singularity is a US-based company specializing in IPTV software solutions.

Major companies operating in the IPTV market include Google LLC, Microsoft Corporation, Amazon Web Services (AWS), Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Tata Consultancy Services Limited, Ericsson AB, Cognizant Technology Solutions Corporation, Texas Instruments Incorporated, Infosys Limited, HCL Technologies Limited, Capgemini SE, Keysight Technologies Inc., Happiest Minds Technologies Limited, RapidValue Solutions Limited, Ixia Solutions, Allot Communications Ltd., Infineon Technologies AG, Atos SE.

Asia-Pacific was the largest region in the IPTV market in 2024. Middle East is expected to be the fastest-growing region in the global IPTV market share during the forecast period. The regions covered in the iptv market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the iptv market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Internet Protocol Television (IPTV) encompasses network architecture, equipment, middleware, and software facilitating the delivery of real-time standard or high-definition television signals over a Managed Communications Service Provider (CSP) network.

Primary types of IPTV include video and non-video variants. Video IPTV involves delivering media content, videos, or live television over an IP network, utilizing either the public internet, private local area networks, or wide area networks. Various applications of IPTV encompass linear television and nonlinear television, catering to small & medium enterprises, large enterprises, and residential customers asuch as.

The internet protocol television IPTV market research report is one of a series of new reports that provides internet protocol television market statistics, including internet protocol television industry global market size, regional shares, competitors with an internet protocol television market share, detailed internet protocol television market segments, market trends and opportunities, and any further data you may need to thrive in the internet protocol television industry. This internet protocol television market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The internet protocol television market includes revenues earned by entities by providing services such as transmitting and broadcasting television programs through the Internet using the Internet Protocol (IP). IPTV provides the user with innovative features to improve user experience compared to conventional TV broadcasting such as radio, satellite and/or cable TV. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.