Insurance Agencies Market Report 2026

The insurance agencies market size has grown steadily in recent years. It will grow from $136.24 billion in 2025 to $140.66 billion in 2026 at a compound annual growth rate (CAGR) of 3.2%. The growth in the historic period can be attributed to expansion of agency-based insurance models, increasing demand for personalized insurance advice, growth of multi-product insurance offerings, rising insurance penetration rates, improved regulatory oversight of intermediaries.

The insurance agencies market size is expected to see steady growth in the next few years. It will grow to $161.11 billion in 2030 at a compound annual growth rate (CAGR) of 3.5%. The growth in the forecast period can be attributed to increasing integration of digital platforms in agency operations, rising adoption of ai-driven sales tools, expansion of online-offline hybrid agency models, growing focus on customer retention strategies, increasing investment in compliance automation. Major trends in the forecast period include increasing adoption of omnichannel insurance distribution, rising demand for advisory-based insurance services, expansion of digital customer engagement tools, growing focus on cross-selling and portfolio optimization, enhanced use of data analytics for client insights.

The increasing prevalence of cyber threats is anticipated to drive the expansion of the insurance agency market in the coming years. Cyber threats are defined as potential risks posed by malicious activities that can compromise data through various methods targeting computer systems, networks, and digital information. The impact of cyber threats on insurance agencies is rising rapidly, as these companies hold significant amounts of personal customer information that can be stolen through ransomware, phishing, or fraud-related data theft. For example, in October 2025, the Australian Cyber Security Centre, a cybersecurity agency based in Australia, reported that in FY2024-25, ASD’s ACSC received over 42,500 calls to the Australian Cyber Security Hotline, marking a 16% increase from the prior year. As a result, the rising number of cyber threats is contributing to the growth of the insurance agency market.

Introduction to technology-enabled services and platforms is a prominent trend within the insurance agencies market. Insurance and technology companies are collaborating to develop technology-infused services and platforms that enhance customer experiences and offer greater flexibility. As an illustration, in July 2023, Nationwide, a U.S.-based insurance and financial services provider, partnered with Hourly, a U.S.-based insurance startup specializing in workers' compensation insurance. The partnership aims to strengthen Nationwide's network of over 3,000 independent insurance producers by integrating Hourly's advanced underwriting model into Nationwide’s platform.

In October 2023, World Insurance Associates LLC, a US-based insurance company, made an undisclosed acquisition of Oakland Insurance agency. This strategic move enables World Insurance Associates LLC to expand its presence in the transportation insurance market and reinforce its position as a leading insurance broker in the global supply chain. Oakland Insurance agency is a US-based insurance agency company.

Major companies operating in the insurance agencies market are McGriff Insurance Services LLC, Marsh & McLennan Agency LLC, Aon PLC, Brown & Brown Insurance Inc., HUB International Ltd., USI Insurance Services, Arthur J Gallagher & Co, BRP Group Inc., China United Insurance Service Inc., Fanhua Inc., GoHealth Inc., Goosehead Insurance Inc., Huize Holding Ltd., Prevention Insurance.Com, Reliance Global Group, RSC Insurance Brokerage Inc., IMA World Insurance Associates LLC, Higginbotham, Highstreet Insurance Partners Inc., Hilb Group LLC, Leavitt Group, Insurance Office of America Inc.

North America was the largest region in the insurance agencies accounting for in 2025. Western Europe was the second largest region in the insurance agencies market. The regions covered in the insurance agencies market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the insurance agencies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The insurance agencies market consists of sales of insurance products by entities that act as agents in selling annuities and insurance policies. This market excludes the direct selling of insurance products by insurance companies. The value of the market is based on the fees or commissions paid to brokers by the insured, both commercial and personal. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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