Hand Dryers Global Market Report 2024

The hand dryers market size has grown rapidly in recent years. It will grow from $1.97 billion in 2023 to $2.2 billion in 2024 at a compound annual growth rate (CAGR) of 11.6%. The growth observed during the historical period can be attributed to several key factors, including increased awareness of hygiene and sanitation, growing environmental concerns, cost-saving considerations, and the impact of government regulations promoting the use of hand dryers in public facilities.

The hand dryers market size is expected to see rapid growth in the next few years. It will grow to $3.23 billion in 2028 at a compound annual growth rate (CAGR) of 10.0%. The anticipated growth in the forecast period can be primarily attributed to factors such as responses to the ongoing pandemic, a focus on energy efficiency, the incorporation of touchless technology, the integration of smart features, and compliance with green building standards. Notable trends expected to shape this period include the adoption of high-speed hand dryers for quicker drying, the implementation of hygienic HEPA filters, customized designs and branding options, the use of antimicrobial coatings for enhanced hygiene, and quieter operation of hand dryers for improved user experience.

The growth of the hand dryers market in the past was significantly driven by the expanding hospitality industry. The surge in hotels and restaurants necessitated adherence to cleanliness standards, thereby escalating the demand for hand dryers. For instance, as per the Office for National Statistics in February 2022, the lodging and culinary services industry in the UK expanded by 8.6%, primarily attributed to a 23% growth in lodging from December 2021 to December 2022. This robust growth in the hospitality sector amplified the need for hand dryers, fostering market growth during the historical period.

The primary product categories for hand dryers include jet air and hot air models. Jet hand dryers offer energy-efficient hand drying with adjustable motor settings, providing high-speed drying capabilities. The operational types of hand dryers can be manual on-automatic off or fully automatic. They are used across various end-user sectors, including airports, hotels and restaurants, hospitals, offices, shopping malls, and other public places.

The hand dryers market research report is one of a series of new reports that provides hand dryers market statistics, including hand dryers industry global market size, regional shares, competitors with a hand dryers market share, detailed hand dryers market segments, market trends and opportunities, and any further data you may need to thrive in the hand dryers industry. This hand dryers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Anticipated market growth in hand dryers is expected to be fueled by a heightened emphasis on hygiene and sanitation. Post-pandemic, there's a growing awareness of touchless and eco-friendly hand dryers that align with increased cleanliness standards in public spaces. People prioritize practices that reduce germ transmission, waste, and energy consumption. According to a survey conducted by Citron Hygiene in September 2022, there has been a notable shift in handwashing behaviors, with 67% of individuals expressing increased fear of germs and heightened awareness of hygiene. This awareness and emphasis on hygiene practices are significant drivers for the hand dryers market.

The potential hindrance to the hand dryers market's growth could be attributed to increased noise levels generated by these devices. High noise levels from hand dryers pose a risk to children's hearing, contributing to concerns such as manussiccusphobia, a fear of hand dryers. As per a survey by Airdri in January 2022, approximately 38% of parents acknowledged their children being frightened of hand dryers. The issue of heightened noise levels in hand dryers thus stands as a limiting factor for the market.

Companies are actively launching new products to augment their revenue streams and establish a competitive advantage within their respective markets. In February 2022, Initial PLC., a prominent UK-based provider of washroom hygiene solutions, unveiled the latest additions to its hand dryer line, known as Luna Dry and Luna Mini Dry. These models feature three distinct high gloss UV anti-scratch finishes and employ ION Pure Technology in their engineering. Through this production method, antimicrobial metal ions from a soluble glass solution are incorporated into the outer casing, providing a bacteria and germ-resistant finish.

Leading firms within the hair dryers market are focusing on the development of hair dryers equipped with HEPA filters, aiming to strengthen their competitive positioning. HEPA (High-Efficiency Particulate Air) filters integrated into hair dryers significantly enhance air quality by efficiently capturing and filtering out impurities such as dust, allergens, and microorganisms from the air utilized during the drying process. For instance, in April 2022, Askon Hygiene Products Pvt Ltd., an India-based manufacturer specializing in washroom products, launched the V-Jet Hand Dryer. This innovative product boasts a rapid drying cycle of less than 15 seconds, featuring fire-retardant and anti-bacterial plastics for safety and hygiene. Equipped with dual HEPA filters, it effectively eliminates 95% of airborne impurities before delivering a potent, high-velocity air blade powered by a robust 30,000 RPM motor, ensuring swift and efficient hand drying.

Major companies operating in the hand dryers market include American Dryer LLC, Dyson Ltd., Electrostar, Excel Dryer Inc., Panasonic Corporation, Mitsubishi Electric Corporation, SPL Ltd., Bobrick Washroom Equipment Inc., Saniflow Corporation, Taishan Jieda Electrical Co Ltd., World Dryer Corporation, Hokwang Industries Co Ltd., Palmer Fixture Company, Euronics Industries Pvt Ltd., Jaguar Group, Bio JetDrier, Bradley Corporation, Toto Ltd., JVD SAS, SAVORTEX Limited, Askon Hygiene Products Private Limited, Toshi Automatic Systems Pvt Ltd., Penson & Co, Warner Howard Limited, The Hygiene Company, Veltia UK Ltd., ZheJiang MoDun Sanitary Ware Co Ltd., Siemens AG, Dolphy India Pvt Ltd., Novatech Automatic Systems

Asia-Pacific was the largest region in the hand dryers market in 2023. Western Europe was the second-largest region in the hand dryers market. The regions covered in the hand dryers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the hand dryers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The hand dryers market consists of sales of jet air hand dryers and hot air hand dryers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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