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Plant-Based Dairy in Kenya

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    Report

  • 11 Pages
  • September 2023
  • Region: Kenya
  • Euromonitor International
  • ID: 5738990
Plant-based dairy remains niche in Kenya. While some sales have been registered in recent years, it has yet to enter the mainstream and most local consumers are yet to embrace these products in any meaningful way. One major barrier to success is that plant-based dairy products tend to have far higher unit prices than their bovine dairy product equivalents, which limits their appeal to affluent consumers.

The Plant-based Dairy in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Plant-based Dairy market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

PLANT-BASED DAIRY IN KENYA
2023 DEVELOPMENTS
  • Demand for plant-based dairy is heavily skewed towards middle-class urbanites
  • Rising demand for organic products reflects positively on plant-based dairy
  • Local company Bio Food Products launches a plant-based yoghurt
PROSPECTS AND OPPORTUNITIES
  • Health-conscious consumers set to remain the target for plant-based milk brands
  • Latent demand for plant-based dairy could attract major global brands
  • A positive outlook for plant-based yoghurt in particular
CATEGORY DATA
  • Table 1 Sales of Plant-Based Dairy by Category: Value 2018-2023
  • Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
  • Table 3 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
  • Table 4 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
  • Table 5 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN KENYA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 6 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 7 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 8 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 9 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 10 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 11 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 12 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources