Baby Powder Market Report 2026

The baby powder market size has grown rapidly in recent years. It will grow from $1.67 billion in 2025 to $1.84 billion in 2026 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to rising awareness of infant skin health, growth of personal hygiene product consumption, expansion of baby care product portfolios, availability of talc-based formulations, increasing retail penetration.

The baby powder market size is expected to see rapid growth in the next few years. It will grow to $2.75 billion in 2030 at a compound annual growth rate (CAGR) of 10.5%. The growth in the forecast period can be attributed to increasing adoption of talc-free alternatives, rising consumer preference for clean-label products, expansion of premium baby hygiene products, growing regulatory scrutiny on ingredients, increasing focus on plant-based formulations. Major trends in the forecast period include increasing shift toward talc-free baby powders, rising demand for natural and organic ingredients, growing focus on dermatologically safe products, expansion of cornstarch-based formulations, enhanced transparency in ingredient labeling.

The rising number of nuclear families is expected to drive the growth of the baby powder market going forward. A nuclear family consists of two generations living together in a single household, typically including a married or cohabiting couple and their dependent children. Baby powder is commonly used in these households to maintain infant hygiene, absorb moisture, and prevent diaper rash. For example, in November 2024, the US Census Bureau reported that nearly three-quarters (74%) of family households were married-couple households. Therefore, the growing number of nuclear families is fueling the baby powder market.

Key companies in the baby powder market are focusing on innovative solutions, such as hypoallergenic formulations, to provide safer, gentler, and more skin-friendly products for infants. Hypoallergenic formulations are designed to minimize the risk of allergic reactions. For instance, in October 2025, Remark HB Limited, an India-based health and beauty company, launched Bangladesh’s first 100% safe cornstarch baby powder. Formulated without talc or chemical additives, this product offers a natural and gentle alternative for delicate infant skin. It quickly gained popularity among parents and caregivers for its hypoallergenic properties and underwent rigorous safety and quality testing to meet international infant-care standards. With this launch, Remark HB Limited aims to strengthen its presence in the Bangladesh baby care market while promoting safer, natural alternatives to traditional talc-based powders.

In November 2025, Kimberly‑Clark Corporation, a US-based personal care and consumer goods manufacturer, acquired Kenvue for $32 billion. This acquisition allows Kimberly‑Clark to expand and diversify its health and wellness portfolio by combining its established personal care offerings with a leading consumer health business. Kenvue Inc., based in the US, provides baby powder and now exclusively sells a cornstarch-based version after discontinuing talc-based products worldwide.

Major companies operating in the baby powder market are Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLÜKi Organics, Beiersdorf AG, Church & Dwight Co. Inc., Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever plc, Chicco, Artsana USA Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Dabur Ltd, Oriflame Cosmetics.

Asia-Pacific was the largest region in the baby powder market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby powder market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the baby powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The baby powder market consists of sales of cornstarch-based baby powder. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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