Baby Powder Market Report 2025

This Baby Powder market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The baby powder market size has grown strongly in recent years. It will grow from $1.56 billion in 2024 to $1.69 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to increase in birth rates, changing lifestyles, rise in awareness of product safety, health and wellness trends, increased urbanization.

The baby powder market size is expected to see rapid growth in the next few years. It will grow to $2.56 billion in 2029 at a compound annual growth rate (CAGR) of 11%. The growth in the forecast period can be attributed to e-commerce growth, digital parenting platforms, increasing population of working women, increasing disposable income. Major trends in the forecast period include talc-free formulations, natural and organic ingredients, hypoallergenic products, customizable fragrances, medical-grade powders.

The rising number of nuclear families is anticipated to drive the growth of the baby powder market in the future. A nuclear family is defined as a family unit consisting of two generations living together in one household, typically comprising a married or cohabiting couple (the parents) and their dependent children. Baby powder is commonly used in these families to maintain a baby's hygiene, absorb moisture, and prevent diaper rash. For example, in May 2023, the Office for National Statistics, a UK-based government agency, reported that there were approximately 19.4 million families in the UK in 2022. That same year, the total number of households in the UK was around 28.2 million, with the majority (about two-thirds) being single-family homes. Among these, 57% were couple families, with or without children, while 10% were lone-parent families. Consequently, the increasing number of nuclear families is propelling the growth of the baby powder market.

To maintain a competitive edge in the market, major companies in the baby powder industry are focusing on product innovation, introducing items like Vivvi and Bloom. Vivvi and Bloom is a talc-free baby powder that incorporates nature-derived ingredients, such as cornstarch or arrowroot powder, making it suitable for babies. Launched by Johnson & Johnson in July 2022, Vivvi and Bloom includes a range of products, including a 2-in-1 body wash and shampoo, body lotion, and massage oil, catering to the diverse needs of parents seeking high-quality and innovative baby powder solutions.

In October 2022, Hetero, a generic pharmaceutical company based in India, acquired Johnson & Johnson's Indian baby powder manufacturing facility for $16 million. Hetero has ambitious plans for the 55-acre site, declaring it will become its flagship facility and generate 2,000 new jobs. This development aims to boost the production of biopharmaceutical products, including biologics and biosimilars. Johnson & Johnson is a US-based manufacturer of baby powder.

Major companies operating in the baby powder market include Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLÜKi Organics, Beiersdorf AG, Church & Dwight Co. Inc., Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever plc, Chicco, Artsana USA Inc., Jahwa, Bausch Health Companies Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Dabur Ltd, Oriflame Cosmetics, Revlon.

Asia-Pacific was the largest region in the baby powder market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby powder market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the baby powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Baby powder is a fine powder primarily composed of talc or corn starch, applied by sprinkling or rubbing on the skin to absorb moisture and alleviate chafing. This light powder aids in drying and smoothing the skin and is commonly used to prevent diaper rashes in infants.

The main types of baby powder products in the market are talc-based and talc-free. Talc-based products are utilized to prevent rashes and irritation around an infant's bottom and genitals. Talc-based baby powder incorporates talc as its primary ingredient, with talc being a mineral mined from underground deposits in clay. Known for its softness, talc is a key component in the production of various products, including cosmetics and baby powders. Baby powder is available through both online and offline channels and is commonly used for infants and toddlers.

The baby powder market research report is one of a series of new reports that provides baby powder market statistics, including global market size, regional shares, competitors with a baby powder market share, detailed baby powder market segments, market trends and opportunities, and any further data you may need to thrive in the baby powder industry. This baby powder market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The baby powder market consists of sales of cornstarch-based baby powder. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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