Sun Care Products Global Market Report 2024

Sun care products encompass a range of sunscreen formulations, including creams, lotions, lip balms, hair tonics, and gels. The active components in these products absorb, reflect, or scatter some or all of the sun's rays, serving the primary purpose of protecting the skin from harmful UV radiation.

The main types of sun care products include self-tanning products, after-sun products, and sun protection products. Self-tanning sun care products are applied to the skin and chemically react with the surface layer, providing the appearance of a suntan and darkening the skin. These products are suitable for use by both males and females, as well as unisex consumers, and are available through various distribution channels such as hypermarkets, supermarkets, specialty stores, online platforms, and others.

The sun care products market research report is one of a series of new reports that provides sun care products market statistics, including global market size, regional shares, competitors with a sun care products market share, detailed sun care products market segments, market trends and opportunities, and any further data you may need to thrive in the sun care products industry. This sun care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sun care products market size has grown strongly in recent years. It will grow from $13.82 billion in 2023 to $14.77 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. The historical growth in the sun care products market can be attributed to factors such as increased awareness of skin cancer, the rise in tourism and outdoor activities, scientific advancements in sun protection, an aging population seeking skin care solutions, and effective marketing and promotion efforts.

The sun care products market size is expected to see strong growth in the next few years. It will grow to $19.39 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The anticipated growth in the forecast period can be attributed to factors such as the increasing levels of UV radiation, the growth of global travel contributing to sun care needs, a heightened awareness of skin health, the trend towards clean beauty and green sunscreens, and the emergence of sun serums. Notable trends in the forecast period include the incorporation of digital and UV monitoring, the development of adaptive SPF formulations, the use of plant-derived UV filters, innovations in sunscreen packaging, and a focus on customization and personalization in sun care products.

The sun care products market is anticipated to witness growth due to the increasing demand for organic and natural personal care items. Organic products, free from harsh chemicals and crafted with organic ingredients, are gaining popularity. The market for organic sun care products is expected to surge as consumers recognize the benefits of such products. A survey conducted in January 2020 revealed a substantial 80.2% prevalence of using herbal products among 500 individuals. Traditional medical practices, including herbal remedies, acupuncture, yoga, and indigenous therapies, are estimated to be employed in 88% of all countries, according to the World Health Organization. This growing preference for organic and natural personal care products is a driving force behind the expansion of the sun care products market.

The sun care products market is poised for growth due to the increasing prevalence of skin cancer. Skin cancer, a result of abnormal changes in skin cells triggered by exposure to ultraviolet (UV) radiation, necessitates preventive measures. Sun care products play a crucial role in protecting the skin from harmful UV radiation and preventing skin cancer. Approximately 9,500 people are diagnosed with skin cancer every day in the United States, with an estimated 197,700 new cases of melanoma skin cancer projected for 2022, according to the American Academy of Dermatology. The rising incidence of skin cancer is a significant factor propelling the growth of the sun care products market.

Innovations in product offerings represent a prominent trend in the sun care products market. Major companies in this market are actively engaged in developing novel products to enhance their market presence. Shiseido Company Limited, a Japanese cosmetic company, exemplifies this trend with the launch of ANESSA, a brightening UV sunscreen gel, in January 2021. ANESSA incorporates titanium dioxide and zinc oxide, providing optimal protection through the brand's Smooth Protect Technology. This innovative technology enhances UV protection by uniformly spreading the UV protection ingredient in a film coating when the sunscreen is exposed to heat. Shiseido's commitment to innovative sun protection technologies is reflected in this product.

Companies in the sun care products market are introducing innovative products, including mineral sunscreen, to cater to customer needs effectively. Mineral sunscreen, a powder-based formulation utilizing zinc oxide and titanium dioxide, offers protection against UVA and UVB rays. Larkly, a US-based beauty company, launched mineral sunscreen in February 2023. Available in a refillable applicator and powder form, this sunscreen is easy to apply, non-greasy, suitable for sensitive skin, and often preferred for its reduced likelihood of causing irritation compared to chemical sunscreens.

In December 2021, Blackstone Inc., a US-based investment management company, acquired a majority share in Supergoop! to support the latter's commitment to innovation, consumer education, and brand marketing. Supergoop! is a US-based manufacturer of skincare products, and the acquisition aims to fuel the company's national and global expansion.

Major companies operating in the sun care products market include L'Oreal SA, Johnson & Johnson Services Inc., Procter & Gamble Co., Beiersdorf AG, Coty Inc., Shiseido Company Ltd., Estee Lauder Companies Inc., Bioderma Laboratories, Burt's Bees Inc., Unilever PLC, Kao Corp, Bayer AG, Walgreens Boots Alliance Inc., Weleda AG, Mary Kay Inc., Amorepacific Corp, Natura & Co Holding SA, Edgewell Personal Care Co., Avon Products Inc., Revlon Inc., Oriflame Cosmetics AG, Groupe Clarins, La Roche-Posay, Vichy Laboratories, Coppertone, Hawaiian Tropic, Banana Boat Ltd., Sun Bum LLC, Supergoop!, Coola Suncare

Europe was the largest region in the sun care products market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the global sun care products industry report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the sun care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The sun care products market consists of sales of mineral and chemical sunscreens. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.