Sun Care Products Market Report 2025

This Sun Care Products report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The sun care products market size has grown strongly in recent years. It will grow from $14.67 billion in 2024 to $15.63 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to awareness of skin cancer, tourism and outdoor activities, scientific advancements, aging population, marketing and promotion.

The sun care products market size is expected to see strong growth in the next few years. It will grow to $21.15 billion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to rising uv radiation levels,The growth of global travel, skin health awareness, clean beauty and green sunscreens, sun serums. Major trends in the forecast period include digital and uv monitoring, adaptive spf, plant-derived uv filters, sunscreen packaging innovation, customization and personalization.

The sun care products market is anticipated to witness growth due to the increasing demand for organic and natural personal care items. Organic products, free from harsh chemicals and crafted with organic ingredients, are gaining popularity. The market for organic sun care products is expected to surge as consumers recognize the benefits of such products. A survey conducted in January 2020 revealed a substantial 80.2% prevalence of using herbal products among 500 individuals. Traditional medical practices, including herbal remedies, acupuncture, yoga, and indigenous therapies, are estimated to be employed in 88% of all countries, according to the World Health Organization. This growing preference for organic and natural personal care products is a driving force behind the expansion of the sun care products market.

The sun care products market is poised for growth due to the increasing prevalence of skin cancer. Skin cancer, a result of abnormal changes in skin cells triggered by exposure to ultraviolet (UV) radiation, necessitates preventive measures. Sun care products play a crucial role in protecting the skin from harmful UV radiation and preventing skin cancer. Approximately 9,500 people are diagnosed with skin cancer every day in the United States, with an estimated 197,700 new cases of melanoma skin cancer projected for 2022, according to the American Academy of Dermatology. The rising incidence of skin cancer is a significant factor propelling the growth of the sun care products market.

Product innovations are becoming a significant trend in the sun care products market. Leading companies in this sector are concentrating on creating new and innovative products to enhance their market presence. For example, in April 2024, Shiseido, a Japan-based manufacturing firm, introduced the Ultimate Sun Protector Lotion SPF 60+. This high-performance sun care product is engineered to offer exceptional protection against harmful UVA and UVB rays. Utilizing Shiseido's advanced SuperVeil UV 360 technology, the lotion boosts the skin's defense against sun damage while providing a lightweight, non-greasy texture. It is also water-resistant, making it suitable for outdoor activities, and incorporates hydrating and anti-aging benefits that promote overall skin health. This product reflects Shiseido's commitment to cutting-edge sun care, aimed at consumers who seek effective and dependable sun protection.

Companies in the sun care products market are introducing innovative products, including mineral sunscreen, to cater to customer needs effectively. Mineral sunscreen, a powder-based formulation utilizing zinc oxide and titanium dioxide, offers protection against UVA and UVB rays. Larkly, a US-based beauty company, launched mineral sunscreen in February 2023. Available in a refillable applicator and powder form, this sunscreen is easy to apply, non-greasy, suitable for sensitive skin, and often preferred for its reduced likelihood of causing irritation compared to chemical sunscreens.

In August 2023, Carlyle, a US-based investment firm, acquired VLCC for an undisclosed sum. The goal of Carlyle's acquisition is to expedite VLCC's growth by investing in brand development, product expansion, and enhancing digital and retail operations. VLCC is an India-based company focused on wellness and beauty services, specializing in health, wellness, and personal care.

Major companies operating in the sun care products market include L'Oreal SA, Johnson & Johnson Services Inc., Procter & Gamble Co., Beiersdorf AG, Coty Inc., Shiseido Company Ltd., Estee Lauder Companies Inc., Bioderma Laboratories, Burt's Bees Inc., Unilever plc, Kao Corp, Bayer AG, Walgreens Boots Alliance Inc., Weleda AG, Mary Kay Inc., Amorepacific Corp, Natura & Co Holding SA, Edgewell Personal Care Co., Avon Products Inc., Revlon Inc., Oriflame Cosmetics AG, Groupe Clarins, La Roche-Posay, Vichy Laboratories, Coppertone, Hawaiian Tropic, Banana Boat Ltd., Sun Bum LLC, Supergoop!, Coola Suncare.

Europe was the largest region in the sun care products market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the global sun care products industry report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the sun care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Sun care products encompass a range of sunscreen formulations, including creams, lotions, lip balms, hair tonics, and gels. The active components in these products absorb, reflect, or scatter some or all of the sun's rays, serving the primary purpose of protecting the skin from harmful UV radiation.

The main types of sun care products include self-tanning products, after-sun products, and sun protection products. Self-tanning sun care products are applied to the skin and chemically react with the surface layer, providing the appearance of a suntan and darkening the skin. These products are suitable for use by both males and females, as well as unisex consumers, and are available through various distribution channels such as hypermarkets, supermarkets, specialty stores, online platforms, and others.

The sun care products market research report is one of a series of new reports that provides sun care products market statistics, including global market size, regional shares, competitors with a sun care products market share, detailed sun care products market segments, market trends and opportunities, and any further data you may need to thrive in the sun care products industry. This sun care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sun care products market consists of sales of mineral and chemical sunscreens. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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