The lip care product market size has grown strongly in recent years. It will grow from $2.48 billion in 2024 to $2.65 billion in 2025 at a compound annual growth rate (CAGR) of 7%. The growth in the historic period can be attributed to aging population and anti-aging products, beauty and cosmetics trends, natural and organic product demand, seasonal variations and weather conditions, influence of fashion and trends.
The lip care product market size is expected to see strong growth in the next few years. It will grow to $3.66 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to health-conscious consumer base, shift in beauty standards and fashion, expansion into emerging markets, influence of social media and influencers, focus on sun protection. Major trends in the forecast period include portable and on-the-go solutions, inclusive beauty and diverse representation, advent of multi-functional lip products, influence of influencers and social media, focus on lip treatments and overnight masks.
The increasing trend of urbanization worldwide is anticipated to drive the growth of the lip care product market in the future. Urbanization refers to the migration of individuals from rural areas to urban centers and the rise in population densities within cities. This growth in urbanization is leading to a heightened focus on personal care, body image, beauty, and health awareness, which will further stimulate the growth of the lip care product market. For example, in April 2023, data published by the World Bank, a US-based international financial institution, indicated that approximately 4.4 billion people, or 56% of the global population, currently live in urban areas. By 2050, it is projected that about 7 out of 10 individuals will reside in cities, with the urban population expected to more than double from its current size. Therefore, the rise in urbanization is propelling the growth of the lip care products market.
The rising demand for personal care and services is likely to enhance the growth of the lip care product market moving forward. Personal care and services encompass a wide array of activities and products aimed at improving hygiene, appearance, and overall well-being. These offerings play a crucial role in creating a demand for lip care products by shaping consumer preferences, encouraging self-care practices, and promoting the adoption of specialized lip care solutions within the broader beauty and wellness landscape. For instance, in August 2024, the Bureau of Labor Statistics, a US-based federal agency, projected that employment in personal care and service occupations would grow at a faster-than-average rate from 2023 to 2033, with about 794,500 annual job openings arising from growth and workforce replacement needs. Therefore, the increasing demand for personal care and services is driving the expansion of the lip care product market.
Product innovations are emerging as a significant trend in the lip care product market. Leading companies in this sector are concentrating on creating innovative products to establish their dominance in the market. For example, in September 2024, Aquaphor, a US-based skincare brand, introduced the Aquaphor Lip Repair Stick, available in two formulations: one with coconut oil for long-lasting moisture for sensitive lips and another with aloe vera to alleviate dryness and soothe chapped, cracked lips.
Major companies in the lip care product market are intensifying their focus on the introduction of eco-friendly lip liners, exemplified by products such as PowerUpYourPout, as a strategic move to gain a competitive advantage. Eco-friendly lip liners are cosmetic items designed to define and outline the lips, incorporating sustainable and environmentally conscious features. For example, in November 2023, Schwan Cosmetics, a Germany-based cosmetic company, unveiled a new eco-friendly mechanical lip liner named PowerUpYourPout. Distinguished by its refillable design and formulation with skin-friendly ingredients, this lip liner underscores the brand's dedication to sustainability and environmentally conscious consumers. PowerUpYourPout is engineered to be long-lasting, offering a smooth and precise application.
In March 2022, Cosmetic Solutions, LLC, a US-based company specializing in turnkey private label skincare manufacturing and renowned for custom formulation of personal care products, completed the acquisition of Private Label Select for an undisclosed sum. Through this strategic move, Cosmetic Solutions aims to broaden its existing range of products and enhance capabilities by incorporating organic and anhydrous personal care items. Private Label Select, a US-based firm, is recognized for manufacturing personal care products and organic cosmetics.
Major companies operating in the lip care product market include Johnson and Johnson, LVMH Moët Hennessy Louis Vuitton, The Procter & Gamble Company, Unilever PLC, L'Oréal Groupe, The Colgate-Palmolive Company, The Estee Lauder Companies Inc., Kao Corporation, Jack Black LLC, Beiersdorf AG, Neutrogena, Avon Products Inc., Revlon Inc., Kiehl's LLC, Bioderma, Burt's Bees, Maybelline, Carma Labs Inc., Blistex, Forest Essentials, EOS Products LLC, La Roche-Posay, Aquaphor, ChapStick, Vaseline, Fresh Inc., Glossier, Bite Beauty, Laneige, Tatcha LLC.
Asia-Pacific was the largest region in the lip care product market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lip care product market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lip care product market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Lip care products are employed to enhance the condition of lips by moisturizing, protecting, and promoting healing. These products are utilized to nourish lips throughout the night, leaving them more pliable and less prone to chapping.
The primary products within the lip care market include lip balm, lip butter, lip conditioner, lip scrub, and other variants. Lip balm is a wax-such as substance applied externally to the lips to smoothen, moisturize, and address issues such as rough or dry lips, angular cheilitis, cold sores, or stomatitis. Both females and males use these products, and they are available in packaging such as sticks, tubes, cosmetics, and other formats. Distribution channels encompass hypermarkets, supermarkets, pharmacies, drug stores, specialty outlets, online platforms, and other channels.
The lip care product market research report is one of a series of new reports that provides lip care product market statistics, including global market size, regional shares, competitors with a lip care product global market share, detailed lip care product market segments, market trends and opportunities, and any further data you may need to thrive in the lip care product industry. This lip care product market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.
The lip care product market consists of sales of lip care products such as lip gloss and lip oil. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The lip care product market size is expected to see strong growth in the next few years. It will grow to $3.66 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to health-conscious consumer base, shift in beauty standards and fashion, expansion into emerging markets, influence of social media and influencers, focus on sun protection. Major trends in the forecast period include portable and on-the-go solutions, inclusive beauty and diverse representation, advent of multi-functional lip products, influence of influencers and social media, focus on lip treatments and overnight masks.
The increasing trend of urbanization worldwide is anticipated to drive the growth of the lip care product market in the future. Urbanization refers to the migration of individuals from rural areas to urban centers and the rise in population densities within cities. This growth in urbanization is leading to a heightened focus on personal care, body image, beauty, and health awareness, which will further stimulate the growth of the lip care product market. For example, in April 2023, data published by the World Bank, a US-based international financial institution, indicated that approximately 4.4 billion people, or 56% of the global population, currently live in urban areas. By 2050, it is projected that about 7 out of 10 individuals will reside in cities, with the urban population expected to more than double from its current size. Therefore, the rise in urbanization is propelling the growth of the lip care products market.
The rising demand for personal care and services is likely to enhance the growth of the lip care product market moving forward. Personal care and services encompass a wide array of activities and products aimed at improving hygiene, appearance, and overall well-being. These offerings play a crucial role in creating a demand for lip care products by shaping consumer preferences, encouraging self-care practices, and promoting the adoption of specialized lip care solutions within the broader beauty and wellness landscape. For instance, in August 2024, the Bureau of Labor Statistics, a US-based federal agency, projected that employment in personal care and service occupations would grow at a faster-than-average rate from 2023 to 2033, with about 794,500 annual job openings arising from growth and workforce replacement needs. Therefore, the increasing demand for personal care and services is driving the expansion of the lip care product market.
Product innovations are emerging as a significant trend in the lip care product market. Leading companies in this sector are concentrating on creating innovative products to establish their dominance in the market. For example, in September 2024, Aquaphor, a US-based skincare brand, introduced the Aquaphor Lip Repair Stick, available in two formulations: one with coconut oil for long-lasting moisture for sensitive lips and another with aloe vera to alleviate dryness and soothe chapped, cracked lips.
Major companies in the lip care product market are intensifying their focus on the introduction of eco-friendly lip liners, exemplified by products such as PowerUpYourPout, as a strategic move to gain a competitive advantage. Eco-friendly lip liners are cosmetic items designed to define and outline the lips, incorporating sustainable and environmentally conscious features. For example, in November 2023, Schwan Cosmetics, a Germany-based cosmetic company, unveiled a new eco-friendly mechanical lip liner named PowerUpYourPout. Distinguished by its refillable design and formulation with skin-friendly ingredients, this lip liner underscores the brand's dedication to sustainability and environmentally conscious consumers. PowerUpYourPout is engineered to be long-lasting, offering a smooth and precise application.
In March 2022, Cosmetic Solutions, LLC, a US-based company specializing in turnkey private label skincare manufacturing and renowned for custom formulation of personal care products, completed the acquisition of Private Label Select for an undisclosed sum. Through this strategic move, Cosmetic Solutions aims to broaden its existing range of products and enhance capabilities by incorporating organic and anhydrous personal care items. Private Label Select, a US-based firm, is recognized for manufacturing personal care products and organic cosmetics.
Major companies operating in the lip care product market include Johnson and Johnson, LVMH Moët Hennessy Louis Vuitton, The Procter & Gamble Company, Unilever PLC, L'Oréal Groupe, The Colgate-Palmolive Company, The Estee Lauder Companies Inc., Kao Corporation, Jack Black LLC, Beiersdorf AG, Neutrogena, Avon Products Inc., Revlon Inc., Kiehl's LLC, Bioderma, Burt's Bees, Maybelline, Carma Labs Inc., Blistex, Forest Essentials, EOS Products LLC, La Roche-Posay, Aquaphor, ChapStick, Vaseline, Fresh Inc., Glossier, Bite Beauty, Laneige, Tatcha LLC.
Asia-Pacific was the largest region in the lip care product market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lip care product market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lip care product market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Lip care products are employed to enhance the condition of lips by moisturizing, protecting, and promoting healing. These products are utilized to nourish lips throughout the night, leaving them more pliable and less prone to chapping.
The primary products within the lip care market include lip balm, lip butter, lip conditioner, lip scrub, and other variants. Lip balm is a wax-such as substance applied externally to the lips to smoothen, moisturize, and address issues such as rough or dry lips, angular cheilitis, cold sores, or stomatitis. Both females and males use these products, and they are available in packaging such as sticks, tubes, cosmetics, and other formats. Distribution channels encompass hypermarkets, supermarkets, pharmacies, drug stores, specialty outlets, online platforms, and other channels.
The lip care product market research report is one of a series of new reports that provides lip care product market statistics, including global market size, regional shares, competitors with a lip care product global market share, detailed lip care product market segments, market trends and opportunities, and any further data you may need to thrive in the lip care product industry. This lip care product market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.
The lip care product market consists of sales of lip care products such as lip gloss and lip oil. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Lip Care Product Market Characteristics3. Lip Care Product Market Trends and Strategies4. Lip Care Product Market - Macro Economic Scenario Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics and Covid and Recovery on the Market32. Global Lip Care Product Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Lip Care Product Market34. Recent Developments in the Lip Care Product Market
5. Global Lip Care Product Growth Analysis and Strategic Analysis Framework
6. Lip Care Product Market Segmentation
7. Lip Care Product Market Regional and Country Analysis
8. Asia-Pacific Lip Care Product Market
9. China Lip Care Product Market
10. India Lip Care Product Market
11. Japan Lip Care Product Market
12. Australia Lip Care Product Market
13. Indonesia Lip Care Product Market
14. South Korea Lip Care Product Market
15. Western Europe Lip Care Product Market
16. UK Lip Care Product Market
17. Germany Lip Care Product Market
18. France Lip Care Product Market
19. Italy Lip Care Product Market
20. Spain Lip Care Product Market
21. Eastern Europe Lip Care Product Market
22. Russia Lip Care Product Market
23. North America Lip Care Product Market
24. USA Lip Care Product Market
25. Canada Lip Care Product Market
26. South America Lip Care Product Market
27. Brazil Lip Care Product Market
28. Middle East Lip Care Product Market
29. Africa Lip Care Product Market
30. Lip Care Product Market Competitive Landscape and Company Profiles
31. Lip Care Product Market Other Major and Innovative Companies
35. Lip Care Product Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Lip Care Product Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on lip care product market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for lip care product? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The lip care product market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Product Type: Lip Balm; Lip Butter; Lip Conditioner; Lip Scrub; Other Product Types2) By Gender: Female; Male
3) By Packaging Range: Stick Packaging; Tube Packaging; Cosmetic Packaging; Other Packaging Ranges
4) By Distribution Channel: Hypermarkets and Supermarkets; Pharmacy and Drug Store; Specialty Store; Online; Other Distribution Channels
Subsegments:
1) By Lip Balm: Tinted Lip Balm; Unflavored Lip Balm; Flavored Lip Balm; SPF Lip Balm2) By Lip Butter: Natural Lip Butter; Flavored Lip Butter; Tinted Lip Butter
3) By Lip Conditioner: Hydrating Lip Conditioner; Nourishing Lip Conditioner; Repairing Lip Conditioner
4) By Lip Scrub: Sugar Lip Scrub; Exfoliating Lip Scrub; Oil-Based Lip Scrub
5) By Other Product Types: Lip Masks; Lip Oils; Lip Treatments; Lipsticks with Treatment Benefits
Key Companies Mentioned: Johnson and Johnson; LVMH Moët Hennessy Louis Vuitton; the Procter & Gamble Company; Unilever PLC; L'Oréal Groupe
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Johnson and Johnson
- LVMH Moët Hennessy Louis Vuitton
- The Procter & Gamble Company
- Unilever PLC
- L'Oréal Groupe
- The Colgate-Palmolive Company
- The Estee Lauder Companies Inc.
- Kao Corporation
- Jack Black LLC
- Beiersdorf AG
- Neutrogena
- Avon Products Inc.
- Revlon Inc.
- Kiehl's LLC
- Bioderma
- Burt's Bees
- Maybelline
- Carma Labs Inc.
- Blistex
- Forest Essentials
- EOS Products LLC
- La Roche-Posay
- Aquaphor
- ChapStick
- Vaseline
- Fresh Inc.
- Glossier
- Bite Beauty
- Laneige
- Tatcha LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | March 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 2.65 Billion |
| Forecasted Market Value ( USD | $ 3.66 Billion |
| Compound Annual Growth Rate | 8.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 30 |
