Lip Care Product Market Report 2026

The lip care product market size has grown strongly in recent years. It will grow from $2.61 billion in 2025 to $2.83 billion in 2026 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to growth of personal grooming awareness, rising disposable income levels, expansion of cosmetic retail channels, increasing influence of beauty trends and social media, availability of diverse product formulations.

The lip care product market size is expected to see strong growth in the next few years. It will grow to $3.82 billion in 2030 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to increasing demand for clean-label beauty products, expansion of men’s grooming and unisex products, rising adoption of eco-friendly packaging, growing penetration of e-commerce beauty platforms, increasing focus on dermatologically tested formulations. Major trends in the forecast period include rising demand for natural and organic lip care products, increasing adoption of spf-infused lip care, growing preference for multifunctional lip treatments, expansion of online and direct-to-consumer sales, enhanced focus on sustainable packaging.

Increasing demand for personal care and services is expected to propel the growth of the lip care product market going forward. Personal care and services refer to a broad range of activities and products that are designed to improve hygiene, appearance, and overall well-being. Personal care and services are vital in creating a demand for lip care products by influencing consumer preferences, promoting self-care routines, and driving the adoption of specialized lip care solutions within the broader spectrum of beauty and wellness. For instance, in August 2024, according to the Bureau of Labor Statistics, a US-based federal agency, employment in personal care and service occupations is expected to grow faster than average from 2023 to 2033, with approximately 794,500 annual openings due to growth and workforce replacement needs. Therefore, increasing demand for personal care and services is driving the growth of the lip care product market.

Major companies operating in the lip care product market are increasing their focus on introducing eco-friendly lip liners, such as PowerUpYourPout, to gain a competitive edge in the market. Eco-friendly lip liners are cosmetic products that define and outline the lips using sustainable and environmentally conscious features. For instance, in November 2023, Schwan Cosmetics, a Germany-based cosmetic company, launched a new eco-friendly mechanical lip liner called PowerUpYourPout. The lip liner is refillable and made from skin-friendly ingredients, which reflects the brand's commitment to sustainability and environmentally conscious consumers. The PowerUpYourPout lip liner is designed to be long-lasting while providing a smooth and precise application.

In August 2023, E.l.f. Beauty Inc., a US-based cosmetics company, acquired Naturium for $355 million. With this acquisition, E.l.f. Beauty aims to expand its premium skincare portfolio, strengthen its position in the clean beauty segment, accelerate innovation in high-performance formulations, and enhance long-term brand value and market share. Naturium Inc. is a US-based skincare company specializing in science-backed, high-efficacy formulations.

Major companies operating in the lip care product market are Johnson and Johnson, L'Oréal Groupe, The Colgate-Palmolive Company, The Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Neutrogena, Avon Products Inc., Revlon Inc., Kiehl's LLC, Bioderma, Burt's Bees, Maybelline, Carma Labs Inc., Blistex, Forest Essentials, EOS Products LLC, La Roche-Posay, Aquaphor, ChapStick, Vaseline, Fresh Inc., Glossier, Bite Beauty, Laneige, Tatcha LLC.

Asia-Pacific was the largest region in the lip care product market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lip care product market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lip care product market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lip care product market consists of sales of lip care products such as lip gloss and lip oil. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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