Baby Care Products Global Market Report 2024

The baby care products market involves the sale of items designed to maintain the skin of infants in optimal condition and protect it from various skin issues. These products, tailored for children under the age of three, are formulated to be mild, gentle, and non-irritating.

The primary types of baby care products include baby skincare, baby hair care, bathing products, baby toiletries, baby food and beverages, and others. Baby skincare products, such as creams and lotions with a higher moisturizer content, are utilized for the face and body to hydrate the skin and shield it from environmental factors like sunlight, cold temperatures, UV radiation, among others. Buyers in this market can be classified into institutional buyers and residential buyers, and these products are distributed through various channels such as online platforms, departmental stores, specialized stores, supermarkets, and others.

The baby care products market research report is one of a series of new reports that provides baby care products market statistics, including baby care products industry global market size, regional shares, competitors with a baby care products market share, detailed baby care products market segments, market trends and opportunities, and any further data you may need to thrive in the baby care products industry. This baby care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The baby care products market size has grown strongly in recent years. It will grow from $57.59 billion in 2023 to $63.28 billion in 2024 at a compound annual growth rate (CAGR) of 9.9%. The growth observed during the historical period can be attributed to factors such as an increase in birth rates, evolving lifestyles, a heightened awareness of product safety, the influence of health and wellness trends, and increased urbanization. These factors collectively contributed to the growth and evolution of the baby care products market during the specified historical timeframe.

The baby care products market size is expected to see strong growth in the next few years. It will grow to $91.7 billion in 2028 at a compound annual growth rate (CAGR) of 9.7%. The anticipated growth in the forecast period can be attributed to the expansion of e-commerce, the rise of digital parenting platforms, an increasing population of working women, and a growing disposable income. Key trends expected during this period include the demand for eco-friendly and sustainable products, a focus on premium and niche offerings, a trend towards customization, heightened awareness of allergens, and innovations in packaging and design. These trends reflect significant considerations in the baby care products market as it adapts to evolving consumer preferences and market dynamics.

The growth of the baby care products market is significantly influenced by an increase in spending on infant care. Parents are increasingly investing in baby care products to ensure the hygiene and well-being of their infants, involving activities such as feeding, diaper changes, and maintaining overall hygiene. For example, in May 2023, American parents with children under the age of five spent over $42 billion on childcare, emphasizing the growing expenditure in this sector. This surge in spending on infant care is a key driver behind the growth of the baby care products market.

The rising infant population is expected to further propel the growth of the baby care products market. The infant population, representing newborns up to one year of age within a specific demographic or geographical area, drives the demand for baby care products that cater to the unique needs and sensitivities of infants. According to the Centers for Disease Control and Prevention, there were 3,664,292 infant births in 2021 in the United States, with a birth rate of 11.0 per 1,000 populations. The increasing infant population is a significant factor contributing to the growth of the baby care products market.

Innovation in product development, such as the introduction of feather diapers, is a key focus for major companies operating in the baby care products market. Feather diapers, designed for babies and kids aged 0 to 3 years, with a weight capacity of up to 20 kg, represent a next-generation diaper with high breathability and 10 million embedded pores. Launched by R For Rabbit Baby Products Private Limited, an India-based baby product company in February 2022, feather diapers are engineered to be soft, lightweight, and comfortable for babies. They boast superior absorption, preventing the diaper from becoming lumpy and heavy, thereby enhancing the overall experience for both parents and infants. Innovations like feather diapers contribute to companies gaining a competitive edge in the dynamic baby care products market.

Leading companies in the baby care products market are strategically focusing on developing innovative products, such as ultra-pure water wipes, to maintain a competitive edge. Ultra-pure water wipes serve as a vital baby care product during clean-up sessions for infants. In June 2023, Ginni Filaments Ltd., an Indian-based nonwoven fabric company, introduced ultra-pure water wipes as part of their product offerings. These wipes feature a high water content and are designed to gently cleanse a baby's skin, providing a soothing and refreshing experience. Manufactured with soft, skin-friendly, and breathable nonwoven spunlace fabric, ultra-pure water wipes are registered under the brand name 'Adore Baby,' specifically as 'paaniwipes.'

In a strategic move in October 2021, MyGlamm, an India-based company operating in the direct-to-consumer beauty and baby care products market, acquired The Moms Co for an undisclosed amount. This acquisition is aimed at fortifying MyGlamm's presence in the baby care product segment, particularly in pre- and post-natal care. Additionally, the acquisition positions MyGlamm to strengthen its direct-to-consumer market. The Moms Co, the acquired company, is based in India and specializes in providing a range of baby care products. This strategic move aligns with the industry's focus on expanding product portfolios, enhancing market presence, and catering to the evolving needs of consumers in the baby care products market.

Major companies operating in the baby care products market include Johnson & Johnson Services Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, The Himalaya Drug Company Ltd., Beiersdorf AG, Unilever PLC, Nestle SA, Abbott Laboratories, Pigeon Corporation, Artsana Group, Dabur International Ltd., Sebapharma GmbH & Co. KG, Unicharm Corporation, Danone SA, Avon Products Inc., L'Oreal SA, Burt's Bees Inc., Me N Moms Private Ltd., LUV N Care Ltd., ASF Global LLC, Baby Boom Consumer Products Inc., Elung Industrial Co Ltd., Bayerische Motoren Werke AG, Haverty Furniture Companies Inc., Luv Furniture Liberty Hfu, Ric Care Solutions Ltd., Krones AG, Gerber Products Company, Chicco, Munchkin Inc.

Europe was the largest region in the baby care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby care products market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the baby care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The baby care products market consists of sales of baby soaps, shampoo and lotion. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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