Hand Wash Global Market Report 2024

The hand wash market size has grown strongly in recent years. It will grow from $13.31 billion in 2023 to $14.54 billion in 2024 at a compound annual growth rate (CAGR) of 9.2%. The surge in the historic period can be attributed to heightened awareness of hygiene, a rise in health and wellness consciousness, urbanization, changing lifestyles, the promotion of hand hygiene by health authorities, economic development, and increased disposable income.

The hand wash market size is expected to see rapid growth in the next few years. It will grow to $22.97 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The anticipated growth in the forecast period is linked to the sustained emphasis on hand hygiene, growing concerns about antimicrobial resistance, a preference for natural and eco-friendly formulations, preparedness and response to health crises, and the prevalence of customization and personalization trends. Key trends expected in the forecast period encompass technological advancements in hand hygiene solutions, an increased demand for antibacterial and antimicrobial formulations, a growing preference for natural and organic ingredients, innovations in packaging formats, and the expansion of specialty and niche segments.

The anticipated growth of the hand wash market is fueled by the rising incidence of infectious diseases. Hygiene consciousness and personal care practices, including frequent hand washing, have become imperative to prevent the spread of infectious diseases. Various communities, commercial establishments, and residential customers are increasingly investing in hygiene products, including hand washes, to protect against contagious diseases. According to the Centers for Disease Control and Prevention, as of November 2, 2022, there was a 4.7% increase in the 7-day average of weekly new COVID-19 cases. This heightened awareness of infectious diseases is expected to drive the demand for hand washes in the forecast period.

The hand wash market is anticipated to witness growth due to the increasing awareness of hand hygiene. Hand hygiene involves the practice of cleaning hands to prevent the spread of germs and infectious diseases. The hand wash market plays a crucial role in promoting awareness by offering accessible products that encourage regular and effective hand cleaning practices. UNICEF reported a positive trend in global population access to basic hygiene services, increasing by over 1 billion from 2015 to 2022. This reflects the growing awareness of hand hygiene, which is expected to boost the demand for hand washes in the forecast period.

Product innovation is a key trend in the hand wash market, with companies focusing on developing innovative products to strengthen their market position. These companies are making continuous efforts to introduce new products for personal hygiene, aiming to reduce the risk of spreading germs and protect against microbial contamination. For instance, in April 2021, Soapy Care Ltd., an Israel-based hand wash and sanitizer manufacturer, introduced a sink embedded with a new technology known as CleanMachine designed for proper handwashing and cleanliness.

Major companies are focusing on the development of technologically advanced products, such as hand hygiene technology, to eliminate human error and deliver effective handwashing. Hand hygiene technology includes automated, touch-free systems and innovative solutions designed to promote convenient and effective handwashing, reduce the spread of germs, and enhance overall hygiene practices. For example, in January 2023, Meritech Systems LLC, a US-based company, launched CleanTech EVO, revolutionizing hand hygiene with automated handwashing in just 12 seconds. This touch-free operation, coupled with a smart display and intuitive sensors, enhances hand hygiene compliance and represents a significant advancement in the hand wash market, combining efficiency, user-friendliness, and sustainability initiatives.

In April 2023, L'Oréal, a France-based cosmetics and personal care company, acquired Aesop for a sum of US$2.525 billion. This acquisition positions the beauty giant to enhance the hand wash market by introducing high-quality, aesthetically pleasing products, expanding its luxury segment, and meeting the rising demand for premium hand wash options. Aesop is an Australia-based luxury cosmetics brand.

Major companies operating in the hand wash market report are Johnson & Johnson Inc., Procter & Gamble Company, Unilever PLC, Green People Ltd., 3M Company, Henkel AG & Co. KGaA, Medline Industries Inc., Colgate-Palmolive Company, Reckitt Benckiser Group PLC, Kao Corporation, S. C. Johnson & Son Inc., Amway Corporation, Lion Corporation, The Formula Corporation, GOJO Industries Inc., The Honest Company Inc., Seventh Generation Inc., Dr. Bronner's Bros. Inc., Method Products PBC, Babyganics LLC, Kutol Products Company, Attitude Living Inc., EO Products LLC, Faith in Nature Ltd., Bluemoon LLC, The Caldrea Company, Puracy, TY Group Holdings Limited, Tropical Products Inc., Unified Cleaning Group, Ecover NV, Alaffia, Avalon Organics Inc., Bentley Natural Products.

Asia-Pacific was the largest region in the hand wash market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the hand wash market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hand wash market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of products in hand wash are ordinary and waterless hand washes. Ordinary hand washes are a class of soaps or surfactants available in either liquid or powder form that, when mixed with water, produce foam and remove external contaminants. The sales channels for hand wash include hypermarkets or supermarkets, pharmacies, online channels, and other sales channels. The various end-uses of hand wash include residential, commercial, and industrial applications.

The hand wash market research report is one of a series of new reports that provides hand wash market statistics, including hand wash industry global market size, regional shares, competitors with a hand wash market share, detailed hand wash market segments, market trends and opportunities, and any further data you may need to thrive in the hand wash industry. These hand wash market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.


The hand wash market consists of sales of products for social handwashing, antiseptic handwashing and surgical handwashing. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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