Pet Wearable Market Report 2025

This Pet Wearable report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The pet wearable market size has grown rapidly in recent years. It will grow from $3.94 billion in 2024 to $4.55 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to pet owner concerns for pet health and safety, increase in pet ownership and humanization, wearable technology adoption in other sectors, veterinary recommendations for monitoring, regulatory standards for pet safety.

The pet wearable market size is expected to see rapid growth in the next few years. It will grow to $8.83 billion in 2029 at a compound annual growth rate (CAGR) of 18%. The growth in the forecast period can be attributed to expansion of telemedicine for pets, customized pet health and wellness plans, ai-driven pet behavior analysis, growth in pet fitness and activity tracking, smart pet products and accessories. Major trends in the forecast period include wearables for specific pet species (e.g cats, birds), wearable tech for pet emotion recognition, augmented reality experiences for pets, pet data marketplaces and analytics, subscription-based pet monitoring services.

The growth of the pet wearable market has been fueled by a global increase in demand for pet monitoring. Pet owners, considering their pets as family members, are increasingly investing in pet-related products and services. According to the 2023-2024 APPA National Pet Owners Survey by the American Pet Products Association, 86.9 million U.S. families adopted new pets during the pandemic. Additionally, in the UK, 3.2 million households acquired new pets during the COVID-19 pandemic, as reported by the Pet Food Manufacturers Association. This surge in pet adoption signifies a heightened demand for pet-related goods, including pet wearable devices.

The expansion of pet insurance is anticipated to drive the growth of the pet wearable market in the future. Pet insurance policies provide financial coverage for veterinary care, medications, surgeries, and other services in case of a pet's illness or injury. Pet wearables play a role in pet insurance by monitoring animal health, tracking activity levels, and supplying data that can support claims and encourage preventive care. The North American Pet Health Insurance Association reported that the pet insurance industry in North America exceeded $2.83 billion by the end of 2021, with substantial growth over the past four years (2018 - 2021). Therefore, the rise of pet insurance is a significant factor contributing to the expansion of the pet wearable market.

Companies in the pet wearable market are increasingly incorporating IoT (Internet of Things) technology into pet tracking devices, enabling pet owners to effortlessly monitor their pets' activity and location. IoT-enabled pet tracking devices use GPS (Global Positioning System) or cellular tower triangulation to accurately determine the tracker's location. This information can be accessed through a companion application installed on the pet owner's smartphone. The benefits of IoT-enabled pet trackers include high precision in location tracking, geofencing notifications if the pet exits a designated area, and extended battery life. For example, in March 2024, PetPace, a U.S.-based pet health monitoring technology company, launched PetPace 2.0, an AI-powered smart dog collar. This collar continuously monitors vital signs, including temperature, pulse, respiratory rate, and activity levels, using non-invasive sensors and advanced machine learning technology. Its significance lies in its ability to provide near real-time health insights, enabling early detection of potential health issues and improving overall pet wellness while also allowing for remote assessments by veterinarians.

Major companies in the pet wearable market are introducing eco-friendly products to tackle environmental concerns. An eco-friendly pet wearable is a sustainable and environmentally conscious device or accessory designed for pets, such as collars or harnesses, which aims to minimize its environmental impact and encourage responsible pet ownership. For example, in November 2023, COLLAR Company, a Ukraine-based pet product manufacturer, launched WAUDOG Nylon Recycled, a new line of pet accessories. This collection features products made from rPET recycled plastic bottles, reducing industrial pollution and CO₂ emissions while promoting sustainability. Furthermore, the accessories are equipped with anti-corrosion titanium metal hardware for increased durability, vibrant gradient designs, and pet tags with QR passports, all backed by a global lifetime warranty for the hardware.

In May 2023, Datamars, a Switzerland-based information technology services provider, acquired Kippy S.r.l. for an undisclosed sum. This acquisition is intended to strengthen Datamars' market-leading identification and reunification solutions for pets by incorporating advanced GPS tracking and activity monitoring technologies, thereby enhancing the safety, health, and connectivity of pet owners with their animals worldwide. Kippy is an Italy-based company that manufactures receivers that interact with GPS for tracking pets.

Major companies operating in the pet wearable market include Allflex Inc., Avid Identification Systems Inc., Dairymaster Ltd., Datamars Inc., Felcana, FitBark Inc., Garmin Ltd., GoPro Inc., Invisible Fence Inc., Konectera Inc., Scollar Inc., Tractive GmbH, Trovan Global, PetPace Ltd., Motorola Mobility LLC, Num’axes S.A., Dogtra Shop Ltd., Dog Tracker Nano, Indiegogo Inc., GIBI Technologies Inc., Nedap NV, Omnia Technologies Pvt. Ltd., Pawbo Inc., Wagz Inc., Link AKC, Mars Incorporated, Loc8tor Ltd., Anser Innovation LLC, Pet Vu Inc., Petrek Mechanical Contractors Ltd., DOTTpet, WonderWoof Pvt. Ltd., Pawscout Inc., Voyce Inc., Petkit Network Technology Co. Ltd.

North America was the largest region in the pet wearable market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet wearable market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the pet wearable market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Pet wearables are devices designed to be worn on the body of pets, including dogs, cats, and other animals, serving various purposes such as identification, tracking, monitoring, control, medical diagnosis, treatment, facilitation, safety, and security. These devices collect data that is then tracked through a companion app installed on the pet owner's smart device. Pet wearables are utilized to monitor information related to pets, including their fitness, activity levels, sleep patterns, behavior, and steps.

The primary types of pet wearables include smart collars, smart cameras, smart harnesses and vests, and other specialized devices. Smart cameras transmit audio and visual feeds wirelessly to pet owners, allowing them to remotely monitor their pet's activities. These wearables employ various technologies, including RFID devices, GPS, sensors, Bluetooth, and others, for purposes such as identification and tracking, monitoring and control, medical diagnosis, and treatment.

The pet wearable market research report is one of a series of new reports that provides pet wearable market statistics, including pet wearable industry global market size, regional shares, competitors with a pet wearable market share, detailed pet wearable market segments, market trends and opportunities, and any further data you may need to thrive in the pet wearable industry. This pet wearable market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pet wearables market consists of sales of GPS pet tracker, dog and cat collar attachment. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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