Anti Stretch Mark Products Global Market Report 2024

Anti-stretch mark products encompass both organic and inorganic formulations designed to effectively reduce the appearance of scars and marks on various parts of the body, such as the abdomen, breasts, and hips. These formulations work to enhance skin elasticity and promote collagen synthesis.

Diverse types of anti-stretch mark products are available, including creams, body butter, lotions, serums, and massage oils. Anti-stretch mark creams, in particular, are semi-solid dosage forms with over 20% water or volatile components. These creams are commonly applied to the skin, providing even coverage over the desired areas. Both conventional and organic anti-stretch mark products cater to both kids and adults, with distribution channels including hypermarkets, supermarkets, pharmacy and drug stores, specialty stores, oil stores, and others.

The anti-stretch mark products market research report is one of a series of new reports that provides anti-stretch mark products market statistics, including anti-stretch mark products industry global market size, regional shares, competitors with an anti-stretch mark products market share, detailed anti-stretch mark products market segments, market trends and opportunities, and any further data you may need to thrive in the anti-stretch mark products industry. This anti-stretch mark products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The anti stretch mark products market size has grown strongly in recent years. It will grow from $1.6 billion in 2023 to $1.74 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The upswing in the historic period can be attributed to increased pregnancy rates, a growing aging population, the expansion of e-commerce, evolving lifestyles, and heightened awareness of health and beauty.

The anti stretch mark products market size is expected to see strong growth in the next few years. It will grow to $2.42 billion in 2028 at a compound annual growth rate (CAGR) of 8.7%. The anticipated growth in the forecast period is linked to the rising obesity rate, a growing demand for skincare products, increased disposable income, a surge in the demand for topical skin treatment products, and a heightened awareness of skin concerns. Key trends expected in this period involve the prevalence of natural and organic formulations, the popularity of personalized skincare solutions, advancements in delivery systems, the importance of clinical validation, and the integration of artificial intelligence (AI) and technology in skincare solutions.

The growth of the anti-stretch mark products market is anticipated to be propelled by an increasing individual emphasis on self-care. Self-care practices involve activities geared toward maintaining one's physical and mental well-being, encompassing facets like exercise, nutrition, stress reduction, and other wellness strategies. Individuals are dedicating more time and resources to enhance both their internal and external beauty, notably through skin products, including anti-stretch mark products. Notably, a survey conducted in the United States in February 2021 highlighted skincare as the most sought-after beauty category across all age groups. According to an article by Helplama, a US-based customer support service, statistics reveal that the largest percentage of Gen Z (41%) invests in skincare products, closely followed by millennials at 40%. This shift towards increased individual attention to self-care is expected to drive the demand for anti-stretch mark products in the foreseeable future.

The rise in obesity issues is projected to contribute to the growth of the anti-stretch mark products market. Obesity, a medical condition linked to increased susceptibility to various health problems, such as cardiovascular disease, diabetes, high cholesterol, hypertension, and certain cancers, can lead to distinct skin changes, including the development of stretch marks. According to the World Obesity Federation in 2022, an estimated one billion individuals globally, comprising 1 in 5 women and 1 in 7 men, are forecasted to be living with obesity by 2030. This anticipated increase in obesity concerns is expected to drive the demand for anti-stretch mark products in the coming years.

A significant trend influencing the anti-stretch mark products market is the integration of technological advancements. Companies operating within this market are concentrating on developing products infused with innovative ingredients to cater to consumer demands and enhance their market presence. For example, in February 2021, Dermaclara, a US-based skincare brand specializing in stretch marks, scars, and wrinkle products, introduced enhanced silicone fusion stretch mark patches and kits. These products are designed to stimulate collagen regulation and diminish stretch marks, particularly during and after pregnancy, showcasing a commitment to technological innovation within the sector.

Prominent companies within the anti-stretch mark products market are actively pursuing innovation, exemplified by the development of unique offerings like Noche y Día. Noche y Día is a brand known for its skincare solutions, encompassing anti-aging and anti-wrinkle creams, serums, and cleansers. For instance, in June 2023, Laboratorios Ximart, a Spain-based company specializing in the development and manufacturing of cosmetic, hair care, and personal hygiene products, introduced a new brand, Noche y Día. The brand unveiled a product line specifically designed to address prevalent skin issues. This diverse line includes slimming anti-cellulite creams, those with thermal action, and toning anti-stretch mark creams. Notably, the brand has emphasized a commitment to reducing the environmental impact associated with packaging materials, with the newly designed bottle caps aiming to decrease plastic usage by 50%.

In August 2021, Crown Laboratories, a US-based skincare product manufacturer, made headlines with its acquisition of StriVectin for an undisclosed sum. Through this acquisition, StriVectin will be integrated into Crown Laboratories, operating as part of Crown's newly established premium skincare division. StriVectin, a US-based company specializing in research, development, manufacturing, and distribution of anti-aging products, such as moisturizers, serums, and eye creams, will now function under the umbrella of Crown Laboratories, marking a strategic move in the expansion of Crown's product portfolio within the anti-aging skincare sector.

Major companies operating in the anti stretch mark products market include Clarins S.A., E.T. Browne Drug Co. Inc., Himalaya Global Holdings Ltd., Basq NYC LLC, Weleda AG, Dermaclara Inc., Mama Mio US Inc., Expanscience Laboratories Inc., Crown Laboratories Inc., Earth Mama Organics, Union-Swiss Holdings Ltd., The Clorox Company, L'Oreal Group, Nykaa E-Retail Pvt. Ltd., Bio-Oil Skincare USA Inc., Merz North America Inc., Beiersdorf AG, Bioelixia Cosmeceuticals LLC, StriVectin Operating Company Inc., SkinCeuticals Inc., Elemis Limited, La Roche-Posay Laboratoire Pharmaceutique, Biotherm International ., Bioelements Professional Skin Care LLC.

North America was the largest region in the anti-stretch mark products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the anti-stretch mark products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the anti-stretch mark products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The anti-stretch mark products market consists of sales of anti-stretch mark gel that is used to reduce the development of striae gravidarum. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.