Anti Stretch Mark Products Market Report 2025

This Anti Stretch Mark Products market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The anti stretch mark products market size has grown strongly in recent years. It will grow from $1.72 billion in 2024 to $1.87 billion in 2025 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to rise in pregnancy rates, aging population, e-commerce growth, changing lifestyles, health and beauty awareness.

The anti stretch mark products market size is expected to see strong growth in the next few years. It will grow to $2.68 billion in 2029 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to increasing obesity rate, increasing demand for skincare products, rising disposable income, surging demand for topical skin treatment products, growing skin concerns. Major trends in the forecast period include natural and organic formulations, personalized skincare solutions, advanced delivery systems, clinical validation, ai and technology integration.

The growing emphasis on self-care is anticipated to drive the expansion of the anti-stretch mark products market. Self-care involves practices aimed at safeguarding one's physical and mental well-being through various activities, such as exercise, nutrition, and stress management. Individuals are dedicating more time and resources to enhancing both their internal and external beauty through skincare products, including those designed to prevent stretch marks. For example, in July 2024, a report from the British Beauty Council, a UK-based organization, revealed that the personal care sector contributed £27.2 billion ($30.44 billion) to the GDP in 2023, representing an 11% increase from 2022. This growth is linked to a 10% rise in household spending on personal care products and services in the UK.

The rise in obesity issues is projected to contribute to the growth of the anti-stretch mark products market. Obesity, a medical condition linked to increased susceptibility to various health problems, such as cardiovascular disease, diabetes, high cholesterol, hypertension, and certain cancers, can lead to distinct skin changes, including the development of stretch marks. According to the World Obesity Federation in 2022, an estimated one billion individuals globally, comprising 1 in 5 women and 1 in 7 men, are forecasted to be living with obesity by 2030. This anticipated increase in obesity concerns is expected to drive the demand for anti-stretch mark products in the coming years.

Major players in the anti-stretch mark products market are focusing on developing innovative offerings, such as body care products, to secure a competitive advantage. Body care products aim to maintain and enhance the health and appearance of skin across various body areas. They cleanse, hydrate, protect, and nourish the skin while addressing issues like dryness, aging, and sensitivity. For example, in April 2023, Evertone Skin, a US-based clinically tested and dermatologist-approved body skincare brand, introduced the Bounce Back Anti-Stretch Mark Body Care Routine - Final Stretch Bundle, along with a Red Light Therapy Wand and a Microcurrent Facial Toning Device. The anti-stretch mark body care routine - final stretch bundle - serves as an effective solution for minimizing the visibility of stretch marks. This bundle contains the body detoxifier, body refresher, body smoother, and a Gua Sha Tool, all designed to work in tandem to exfoliate, promote skin renewal, and enhance brightness while keeping the skin hydrated and supple.

Prominent companies within the anti-stretch mark products market are actively pursuing innovation, exemplified by the development of unique offerings like Noche y Día. Noche y Día is a brand known for its skincare solutions, encompassing anti-aging and anti-wrinkle creams, serums, and cleansers. For instance, in June 2023, Laboratorios Ximart, a Spain-based company specializing in the development and manufacturing of cosmetic, hair care, and personal hygiene products, introduced a new brand, Noche y Día. The brand unveiled a product line specifically designed to address prevalent skin issues. This diverse line includes slimming anti-cellulite creams, those with thermal action, and toning anti-stretch mark creams. Notably, the brand has emphasized a commitment to reducing the environmental impact associated with packaging materials, with the newly designed bottle caps aiming to decrease plastic usage by 50%.

The anticipated rise in aesthetic procedures is expected to drive the growth of the anti-stretch mark products market. Aesthetic procedures include both non-surgical and surgical interventions aimed at improving an individual's appearance, addressing skin concerns, and rejuvenating aging skin, ultimately enhancing beauty and self-confidence according to personal preferences. The growing demand for aesthetic procedures can be attributed to various factors, including technological advancements and a desire for self-improvement. Anti-stretch mark products improve skin elasticity and texture, enhancing the appearance of treated areas. Their moisturizing properties also aid in healing and recovery, resulting in better aesthetic outcomes. For example, in August 2023, The Aesthetic Society, a US-based organization dedicated to aesthetic plastic surgery and cosmetic medicine for the face and body, reported that Americans spent over $11.8 billion on aesthetic procedures overall, reflecting a 2% increase from the previous year. Consequently, the rise in aesthetic procedures is expected to drive demand for anti-stretch mark products during the forecast period.

Major companies operating in the anti stretch mark products market include Clarins S.A., E.T. Browne Drug Co. Inc., Himalaya Global Holdings Ltd., Basq NYC LLC, Weleda AG, Dermaclara Inc., Mama Mio US Inc., Expanscience Laboratories Inc., Crown Laboratories Inc., Earth Mama Organics, Union-Swiss Holdings Ltd., The Clorox Company, L'Oreal Group, Nykaa E-Retail Pvt. Ltd., Bio-Oil Skincare USA Inc., Merz North America Inc., Beiersdorf AG, Bioelixia Cosmeceuticals LLC, StriVectin Operating Company Inc., SkinCeuticals Inc., Elemis Limited, La Roche-Posay Laboratoire Pharmaceutique, Biotherm International.

Anti-stretch mark products encompass both organic and inorganic formulations designed to effectively reduce the appearance of scars and marks on various parts of the body, such as the abdomen, breasts, and hips. These formulations work to enhance skin elasticity and promote collagen synthesis.

Diverse types of anti-stretch mark products are available, including creams, body butter, lotions, serums, and massage oils. Anti-stretch mark creams, in particular, are semi-solid dosage forms with over 20% water or volatile components. These creams are commonly applied to the skin, providing even coverage over the desired areas. Both conventional and organic anti-stretch mark products cater to both kids and adults, with distribution channels including hypermarkets, supermarkets, pharmacy and drug stores, specialty stores, oil stores, and others.

The anti-stretch mark products market research report is one of a series of new reports that provides anti-stretch mark products market statistics, including anti-stretch mark products industry global market size, regional shares, competitors with an anti-stretch mark products market share, detailed anti-stretch mark products market segments, market trends and opportunities, and any further data you may need to thrive in the anti-stretch mark products industry. This anti-stretch mark products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

North America was the largest region in the anti-stretch mark products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the anti-stretch mark products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the anti-stretch mark products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The anti-stretch mark products market consists of sales of anti-stretch mark gel that is used to reduce the development of striae gravidarum. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.