Anti Stretch Mark Products Market Report 2026

The anti stretch mark products market size has grown strongly in recent years. It will grow from $1.84 billion in 2025 to $2.01 billion in 2026 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to increasing consumer awareness of skincare, growth of pregnancy and postpartum care products, expansion of cosmetic retail networks, rising disposable incomes, availability of topical cosmetic formulations.

The anti stretch mark products market size is expected to see strong growth in the next few years. It will grow to $2.82 billion in 2030 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to increasing preference for clean-label beauty products, rising demand from aging population, expansion of e-commerce skincare platforms, growing innovation in dermatologically tested products, increasing focus on preventive skincare. Major trends in the forecast period include rising demand for natural and organic formulations, increasing focus on collagen-boosting ingredients, growing use of multi-functional skincare products, expansion of online and direct-to-consumer channels, enhanced product personalization trends.

Increasing individual focus on self-care is expected to drive the growth of the anti-stretch mark products market. Self-care involves practices aimed at maintaining physical and mental health through activities such as exercise, nutrition, stress management, and more. People are dedicating more time and spending on enhancing both internal and external well-being through skincare products, including anti-stretch mark solutions. For example, in July 2024, the British Beauty Council, a UK-based organization, reported that in 2023, the personal care sector contributed £27.2 billion ($30.44 billion) to the UK GDP, reflecting an 11% increase compared to 2022, driven by a 10% rise in household spending on personal care products and services. Therefore, the growing focus on self-care is expected to propel demand for anti-stretch mark products.

The growth of aesthetic procedures is also expected to propel the anti-stretch mark products market. Aesthetic procedures include both non-surgical and surgical interventions aimed at enhancing appearance, addressing skin concerns, and rejuvenating aging skin, ultimately improving beauty and self-confidence. Rising demand for these procedures is fueled by technological advancements and a desire for self-improvement. Anti-stretch mark products support these treatments by enhancing skin elasticity and texture, improving the appearance of treated areas, and providing moisturizing benefits that aid healing and recovery. For instance, in August 2023, The Aesthetic Society, a US-based organization focused on aesthetic plastic surgery and cosmetic medicine, reported that Americans spent over $11.8 billion on aesthetic procedures, a 2% increase from the previous year. Consequently, the rise in aesthetic procedures is expected to drive demand for anti-stretch mark products during the forecast period.

Major players in the anti-stretch mark products market are focusing on developing innovative offerings, such as body care products, to secure a competitive advantage. Body care products aim to maintain and enhance the health and appearance of skin across various body areas. They cleanse, hydrate, protect, and nourish the skin while addressing issues like dryness, aging, and sensitivity. For example, in April 2023, Evertone Skin, a US-based clinically tested and dermatologist-approved body skincare brand, introduced the Bounce Back Anti-Stretch Mark Body Care Routine - Final Stretch Bundle, along with a Red Light Therapy Wand and a Microcurrent Facial Toning Device. The anti-stretch mark body care routine - final stretch bundle - serves as an effective solution for minimizing the visibility of stretch marks. This bundle contains the body detoxifier, body refresher, body smoother, and a Gua Sha Tool, all designed to work in tandem to exfoliate, promote skin renewal, and enhance brightness while keeping the skin hydrated and supple.

Major companies operating in the anti stretch mark products market are Clarins S.A., E.T. Browne Drug Co. Inc., Himalaya Global Holdings Ltd., Basq NYC LLC, Weleda AG, Dermaclara Inc., Mama Mio US Inc., Expanscience Laboratories Inc., Crown Laboratories Inc., Earth Mama Organics, Union-Swiss Holdings Ltd., L'Oreal Group, Bio-Oil Skincare USA Inc., Merz North America Inc., Beiersdorf AG, Bioelixia Cosmeceuticals LLC, StriVectin Operating Company Inc., SkinCeuticals Inc., Elemis Limited, La Roche-Posay Laboratoire Pharmaceutique, Biotherm International.

North America was the largest region in the anti-stretch mark products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the anti stretch mark products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the anti stretch mark products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The anti-stretch mark products market consists of sales of anti-stretch mark gel that is used to reduce the development of striae gravidarum. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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