Aromatherapy Global Market Report 2024

Aromatherapy involves the use of devices that utilize essential oils extracted from nature, such as plants, for inhalation or topical application to promote health and well-being. The aroma molecules in essential oils directly impact the brain's emotional center, the amygdala, when inhaled, providing various benefits such as pain reduction, improved sleep quality, alleviation of joint pain, and stress reduction.

The main types of aromatherapy products include equipment and consumables. Aromatherapy equipment can be electronic or non-electronic devices that break down essential oils into molecules and disperse them into the air as tiny breathable particles. These devices can be utilized through topical application, areal diffusion, and direct inhalation. Aromatherapy products serve various purposes, including relaxation, skin and hair care, pain management, addressing colds and coughs, scar management, insomnia, among others. These products are distributed through both business-to-business (B2B) and direct-to-consumer (DTC) channels, reaching customers for home use, spa and wellness centers, hospitals and clinics, as well as yoga and meditation centers.

The aromatherapy market research report is one of a series of new reports that provides aromatherapy market statistics, including aromatherapy industry global market size, regional shares, competitors with an aromatherapy market share, detailed aromatherapy market segments, market trends and opportunities, and any further data you may need to thrive in the aromatherapy industry. This aromatherapy market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The aromatherapy market size has grown rapidly in recent years. It will grow from $1.94 billion in 2023 to $2.14 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The increase in the historic period can be attributed to factors such as the growing preference for natural health remedies, the emergence of e-commerce channels, regulatory support, the influence of social media, and expansion into emerging markets.

The aromatherapy market size is expected to see strong growth in the next few years. It will grow to $3.09 billion in 2028 at a compound annual growth rate (CAGR) of 9.7%. The anticipated growth in the forecast period can be attributed to factors such as the increasing consumer awareness of the therapeutic benefits of aromatherapy, a rise in research and development efforts, a growing demand for preventive care products, increasing disposable income, and rising urbanization. Key trends expected in this period involve the emergence of digital aromatherapy, the incorporation of CBD-infused aromatherapy, the application of aromatherapy for pets, the development of personalized and customized products, and a focus on holistic wellness.

The growing stress, anxiety, and depression among individuals are propelling the expansion of the aromatherapy market. The aftermath of the COVID-19 pandemic has significantly influenced people's lives, resulting in amplified tension, uncertainties, and emotional stress. Seeking natural and chemical-free remedies, individuals are turning to aromatherapy to alleviate anxiety and depression. The World Health Organization (WHO) issued a scientific brief in March 2022, reporting a staggering 25% global increase in anxiety and sadness in the first year of the COVID-19 pandemic. Consequently, the escalating stress levels are anticipated to surge the demand for aromatherapy in the forthcoming forecast period.

The rapid growth in the spa and wellness industry is anticipated to drive the aromatherapy market. This sector comprises a wide array of services and businesses centered on nurturing individuals' physical and mental well-being. Aromatherapy plays an integral role in these services, employing essential oils and fragrances to enhance clients' overall well-being. It aids in relaxation, stress reduction, and mood enhancement, delivering a sensory and therapeutic experience to patrons. According to the Global Wellness Institute's article published in January 2022, the wellness industry is projected to grow annually by 9.9%, reaching nearly $7.0 trillion by 2025. Hence, the burgeoning spa and wellness industry is poised to propel the aromatherapy market.

Product innovation stands as a significant and popular trend in the aromatherapy market. Companies are intensively focused on developing cutting-edge equipment and consumables that offer enhanced efficacy, catering to customer demands while broadening their market presence. A recent development in aromatherapy includes the integration of CBD in diffusers and aromatherapy practices. CBD oil, extracted directly from the cannabis plant, holds promise for delivering higher degrees of treatment and extending the therapeutic benefits of essential oils. The incorporation of CBD introduces an advanced level of medicinal value, offering heightened relief for stress, inflammation, and pain management. In January 2022, Martha Stewart CBD, under the aegis of Canopy Growth, a USA-based provider of cannabis and related consumer products, launched new products such as Sleep Science CBD Cream and Daily De-Stress CBD Cream with aroma technology.

Major players in the aromatherapy market are introducing novel technological products like the shower infusion system to boost their market profitability. This innovative system provides a sustainable and natural alternative to conventional shower products and offers a spa-like experience in the comfort of one's home, promoting relaxation and reducing stress. For example, in April 2022, Kohler, a US-based manufacturing company specializing in various home products, launched the Sprig, an infusion system technology that diffuses aromatherapy into the water of existing showers. The product is designed to elevate well-being by infusing water streams with scented blends and premium skincare ingredients from specialized pods. With simple installation, the system connects between the showerhead and shower arm, enhancing the shower experience with ease.

In January 2022, Mensa Brands, an India-based company renowned for its fashion and apparel, home and garden, beauty, and personal care products, acquired Florona for an undisclosed sum. This strategic acquisition is set to pave the way for a line of aromatherapy bath products and natural skincare and haircare solutions. It is aimed at broadening their market reach, establishing a tech-driven global supply chain, and venturing into new market segments. Florona is a personal care brand that specializes in aromatherapy and natural personal care products, offering an array of over 70 natural oils, including diffuser essential oils and cold-pressed carrier oils.

Major companies operating in the aromatherapy market include doTERRA International LLC, Young Living Essential Oils LC, Edens Garden LLC, Mountain Rose Inc., Plant Therapy Inc., Aromahead Institute Inc., Aromafloria Inc., Aromatherapy Associates Limited, Frontier Natural Products Co-op, Bath & Body Works LLC., Body Bliss LLC., Floracopeia Inc., G. Baldwin & Co. Ltd., Healing Fragrances School of Aromatherapy Inc., Neal's Yard (Natural Remedies) Limited, NOW Health Group Inc., Primavera Life GmbH, Rocky Mountain Oils LLC., Saje Natural Wellness USA Inc., Stillpoint Aromatics LLC., The Aromatherapy Company, The Aromatherapy Shoppe LLC., The Body Shop International Limited, The Essential Oil Company Inc., Tisserand Institute LLC., Zija International Inc., ZYTO Corporation, Aromaflage LLC., Aromatics International LLC.

Western Europe was the largest region in the aromatherapy market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the aromatherapy market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the aromatherapy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The aromatherapy market consists of revenues earned by entities by providing cosmetic aromatherapy, medical aromatherapy and massage aromatherapy. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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