Aromatherapy Market Report 2026

The aromatherapy market size has grown rapidly in recent years. It will grow from $2.3 billion in 2025 to $2.54 billion in 2026 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to increasing consumer awareness of mental well-being, growth of alternative therapy adoption, rising disposable incomes, expansion of spa and wellness centers, availability of diverse essential oil blends.

The aromatherapy market size is expected to see strong growth in the next few years. It will grow to $3.64 billion in 2030 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to increasing focus on holistic health solutions, rising demand for personalized wellness therapies, expansion of e-commerce wellness platforms, growing adoption in clinical relaxation therapies, increasing interest in natural remedies. Major trends in the forecast period include rising adoption of natural and organic essential oils, growing demand for stress and sleep management solutions, expansion of aromatherapy in wellness centers, increased use of home diffusers and inhalers, enhanced focus on personalized wellness products.

The rising prevalence of stress, anxiety, and depression is expected to drive the growth of the aromatherapy market going forward. Stress, anxiety, and depression are psychological conditions, with stress being the body's response to challenging situations, anxiety characterized by excessive worry about future events, and depression marked by persistent sadness and loss of interest that affects daily functioning. This increase is primarily driven by rising work pressures, which intensify mental and emotional strain on individuals. Aromatherapy helps alleviate these conditions by using natural, plant-based essential oils to promote relaxation, balance mood, and support emotional well-being. For instance, in May 2024, the American Psychiatric Association (APA), a US-based professional medical organization, reported that 43% of adults felt more anxious in 2024 compared to 37% in 2023 and 32% in 2022. Therefore, the growing stress, anxiety, and depression among people is expected to boost demand for aromatherapy during the forecast period.

Key companies in the aromatherapy market are focusing on innovative solutions, such as rechargeable diffusers, to enhance convenience, wellness, and relaxation. A rechargeable diffuser disperses essential oils into the air and can be powered repeatedly using a built-in battery, eliminating the need for constant plug-in power. For example, in April 2024, Saje Natural Wellness, a Canada-based wellness and aromatherapy company, launched a new cordless and rechargeable diffuser. This innovation overcomes the limitations of traditional plug-in diffusers by allowing users to enjoy aromatherapy anywhere in their home without relying on power outlets. It delivers efficient, long-lasting mist, user-friendly operation, and a modern design suitable for various interior settings. Integrated with Saje’s range of essential oil blends, it provides an elevated aromatherapy experience, greater flexibility, and aligns with growing consumer demand for portable and eco-conscious wellness solutions.

In March 2023, the Robertet Group, a France-based natural flavors and fragrances company, acquired Aroma Esencial for an undisclosed amount. This acquisition aims to expand Robertet Group’s presence in the global aromatherapy and essential oils market while diversifying its product portfolio. Aroma Esencial, based in Spain, specializes in high-quality essential oils and wellness-focused aromatherapy solutions.

Major companies operating in the aromatherapy market are doTERRA International LLC, Young Living Essential Oils LC, Edens Garden LLC, Mountain Rose Inc., Plant Therapy Inc., Aromafloria Inc., Aromatherapy Associates Limited, Frontier Natural Products Co-op, Body Bliss LLC, Floracopeia Inc., G. Baldwin & Co. Ltd., Neal's Yard (Natural Remedies) Limited, NOW Health Group Inc., Primavera Life GmbH, Rocky Mountain Oils LLC, Saje Natural Wellness USA Inc., Stillpoint Aromatics LLC, The Aromatherapy Company, The Aromatherapy Shoppe LLC, The Essential Oil Company Inc., Zija International Inc., Aromaflage LLC, Aromatics International LLC, Bath & Body Works LLC., The Body Shop International Limited.

Western Europe was the largest region in the aromatherapy market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the aromatherapy market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the aromatherapy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The aromatherapy market consists of revenues earned by entities by providing cosmetic aromatherapy, medical aromatherapy and massage aromatherapy. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.