With the rapid economic growth in Southeast Asia and the improvement of living standards, the demand for women's lingerie is also on the rise. According to the publisher's analysis, different countries in Southeast Asia have different preferences for lingerie due to different factors such as culture. Consumers in Thailand, Vietnam and other countries have a similar body shape to China, and are influenced by Japanese and Korean aesthetics, preferring girlish and cute intimate apparel.
In the Philippines and Malaysia, there is more demand for plus-size lingerie, and the cultural development of the Philippines is closer to the trendy open school of the Latin American market, so European and American style, sexy models of lingerie are very popular in the Philippines. Due to religious factors, Indonesian and Malaysian women consumers are more inclined to buy conservative lingerie.
At present, the Southeast Asian lingerie market is mainly occupied by international brands, Wacoal, Triumph and other international brands mostly entered the Southeast Asian women's lingerie market in the late 20th century, and have deep roots in the Southeast Asian market, making consumers form a high brand loyalty, although the average price is high, but still popular with middle and high income consumers.
Southeast Asia in this report includes 10 countries: Singapore, Thailand, Philippines, Malaysia, Indonesia, Vietnam, Myanmar, Brunei, Laos and Cambodia. With a total population of over 600 million by the end of 2021, Southeast Asia has an overall economic growth rate higher than the global average and is one of the key drivers of future global economic growth.
According to the publisher's analysis, the economic levels of the 10 Southeast Asian countries vary greatly, with Singapore being the only developed country with a per capita GDP of about US$73,000 in 2021. While Myanmar and Cambodia will have a GDP per capita of less than US$2,000 in 2021. The population and minimum wage levels of each country also vary greatly. Brunei, which has the smallest population, will have a total population of less than 500,000 people in 2021, while Indonesia, which has the largest population, will have a population of about 275 million people in 2021.
With the economic development in Southeast Asia, the demand for lingerie among Southeast Asian women is on the rise. With a female population of over 300 million in Southeast Asia and a relatively young demographic, the publisher expects that the market size for women's lingerie in Southeast Asia will continue to rise from 2023-2032.
At the same time, Southeast Asia has a cheap and abundant labor force and lower land costs, attracting global women's lingerie brands to invest in Southeast Asia to build factories and export their production of women's lingerie to the world.
In the Philippines and Malaysia, there is more demand for plus-size lingerie, and the cultural development of the Philippines is closer to the trendy open school of the Latin American market, so European and American style, sexy models of lingerie are very popular in the Philippines. Due to religious factors, Indonesian and Malaysian women consumers are more inclined to buy conservative lingerie.
At present, the Southeast Asian lingerie market is mainly occupied by international brands, Wacoal, Triumph and other international brands mostly entered the Southeast Asian women's lingerie market in the late 20th century, and have deep roots in the Southeast Asian market, making consumers form a high brand loyalty, although the average price is high, but still popular with middle and high income consumers.
Southeast Asia in this report includes 10 countries: Singapore, Thailand, Philippines, Malaysia, Indonesia, Vietnam, Myanmar, Brunei, Laos and Cambodia. With a total population of over 600 million by the end of 2021, Southeast Asia has an overall economic growth rate higher than the global average and is one of the key drivers of future global economic growth.
According to the publisher's analysis, the economic levels of the 10 Southeast Asian countries vary greatly, with Singapore being the only developed country with a per capita GDP of about US$73,000 in 2021. While Myanmar and Cambodia will have a GDP per capita of less than US$2,000 in 2021. The population and minimum wage levels of each country also vary greatly. Brunei, which has the smallest population, will have a total population of less than 500,000 people in 2021, while Indonesia, which has the largest population, will have a population of about 275 million people in 2021.
With the economic development in Southeast Asia, the demand for lingerie among Southeast Asian women is on the rise. With a female population of over 300 million in Southeast Asia and a relatively young demographic, the publisher expects that the market size for women's lingerie in Southeast Asia will continue to rise from 2023-2032.
At the same time, Southeast Asia has a cheap and abundant labor force and lower land costs, attracting global women's lingerie brands to invest in Southeast Asia to build factories and export their production of women's lingerie to the world.
Topics covered:
- Southeast Asia Women's Lingerie Industry Status and Major Sources in 2018-2022
- What is the Impact of COVID-19 on Southeast Asia Women's Lingerie Industry?
- Which Companies are the Major Players in Southeast Asia Women's Lingerie Industry Market and What are their Competitive Benchmarks?
- Key Drivers and Market Opportunities in Southeast Asia Women's Lingerie Industry
- What are the Key Drivers, Challenges, and Opportunities for Southeast Asia Women's Lingerie Industry during 2023-2032?
- What is the Expected Revenue of Southeast Asia Women's Lingerie Industry during 2023-2032?
- What are the Strategies Adopted by the Key Players in the Market to Increase Their Market Share in the Industry?
- What are the Competitive Advantages of the Major Players in Southeast Asia Women's Lingerie Industry Market?
- Which Segment of Southeast Asia Women's Lingerie Industry is Expected to Dominate the Market in 2032?
- What are the Major Adverse Factors Facing Southeast Asia Women's Lingerie Industry?
Table of Contents
1 Singapore Women's Lingerie Industry Analysis1.1 Singapore Women's Lingerie Industry Development Environment
1.1.1 Geography
1.1.2 Population
1.1.3 Economy
1.1.4 Minimum Wage in Singapore
1.2 Singapore Women's Lingerie Industry Operation Status 2018-2022
1.2.1 Production Status
1.2.2 Sales Status
1.2.3 Import and Export Status
1.3 Singapore Major Women's Lingerie Manufacturing and Sales Companies Analysis
2 Analysis of Thailand Women's Lingerie Industry
2.1 Development Environment of Thailand Women's Lingerie Industry
2.1.1 Geography
2.1.2 Population
2.1.3 Economy
2.1.4 Thailand Minimum Wage
2.2 Thailand Women's Lingerie Industry Operation Status 2018-2022
2.2.1 Production Status
2.2.2 Sales Status
2.2.3 Import and Export Status
2.3 Thailand Major Women's Lingerie Production and Sales Companies Analysis
3 Analysis of Women's Lingerie Industry in the Philippines
3.1 Development Environment of Women's Lingerie Industry in the Philippines
3.1.1 Geography
3.1.2 Population
3.1.3 Economy
3.1.4 Minimum Wage in the Philippines
3.2 Philippine Women's Lingerie Industry Operation Status 2018-2022
3.2.1 Production Status
3.2.2 Sales Status
3.2.3 Import and Export Status
3.3 Analysis of Major Women's Lingerie Manufacturing and Sales Companies in the Philippines
4 Malaysia Women's Lingerie Industry Analysis
4.1 Malaysia Women's Lingerie Industry Development Environment
4.1.1 Geography
4.1.2 Population
4.1.3 Economy
4.1.4 Minimum Wage in Malaysia
4.2 Malaysia Women's Lingerie Industry Operation Status 2018-2022
4.2.1 Production Status
4.2.2 Sales Status
4.2.3 Import and Export Status
4.3 Malaysia Major Women's Lingerie Production and Sales Companies Analysis
5 Indonesia Women's Lingerie Industry Analysis
5.1 Indonesia Women's Lingerie Industry Development Environment
5.1.1 Geography
5.1.2 Population
5.1.3 Economy
5.1.4 Minimum Wage in Indonesia
5.2 Indonesia Women's Lingerie Industry Operation Status 2018-2022
5.2.1 Production Status
5.2.2 Sales Status
5.2.3 Import and Export Status
5.3 Indonesia Major Women's Lingerie Production and Sales Companies Analysis
6 Vietnam Women's Lingerie Industry Analysis
6.1 Development Environment of Vietnam Women's Lingerie Industry
6.1.1 Geography
6.1.2 Population
6.1.3 Economy
6.1.4 Minimum Wage in Vietnam
6.2 Vietnam Women's Lingerie Industry Operation Status 2018-2022
6.2.1 Production Status
6.2.2 Sales Status
6.2.3 Import and Export Status
6.3 Analysis of Major Women's Lingerie Production and Sales Enterprises in Vietnam
7 Analysis of Myanmar Women's Lingerie Industry
7.1 Development Environment of Myanmar Women's Lingerie Industry
7.1.1 Geography
7.1.2 Population
7.1.3 Economy
7.1.4 Myanmar Minimum Wage
7.2 Myanmar Women's Lingerie Industry Operation Status 2018-2022
7.2.1 Production Status
7.2.2 Sales Status
7.2.3 Import and Export Situation
7.3 Myanmar Major Women's Lingerie Production and Sales Companies Analysis
8 Analysis of Brunei Women's Lingerie Industry
8.1 Brunei Women's Lingerie Industry Development Environment
8.1.1 Geography
8.1.2 Population
8.1.3 Economy
8.1.4 Brunei Minimum Wage
8.2 Brunei Women's Lingerie Industry Operation Status 2018-2022
8.2.1 Production Status
8.2.2 Sales Status
8.2.3 Import and Export Status
8.3 Brunei Major Women's Lingerie Manufacturing and Sales Companies Analysis
9 Analysis of the Lao Women's Lingerie Industry
9.1 Development Environment of Lao Women's Lingerie Industry
9.1.1 Geography
9.1.2 Population
9.1.3 Economy
9.1.4 Minimum Wage in Laos
9.2 Lao Women's Lingerie Industry Operation Status 2018-2022
9.2.1 Production Status
9.2.2 Sales Status
9.2.3 Import and Export Status
9.3 Laos Major Women's Lingerie Production and Sales Companies Analysis
10 Analysis of Cambodian Women's Lingerie Industry
10.1 Development Environment of Cambodian Women's Lingerie Industry
10.1.1 Geography
10.1.2 Population
10.1.3 Economy
10.1.4 Minimum Wage in Cambodia
10.2 Cambodia Women's Lingerie Industry Operation Status 2018-2022
10.2.1 Production Status
10.2.2 Sales Status
10.2.3 Import and Export Status
10.3 Analysis of Major Cambodian Women's Lingerie Manufacturers and Sales Companies
11 Southeast Asia Women's Lingerie Industry Outlook 2023-2032
11.1 Southeast Asia Women's Lingerie Industry Development Influencing Factors Analysis
11.1.1 Favorable Factors
11.1.2 Unfavorable Factors
11.2 Southeast Asia Women's Lingerie Industry Revenue Forecast 2023-2032
11.3 Southeast Asia Women's Lingerie Industry Sales Analysis 2023-2032
11.4 Impact of COVID-19 Outbreak on Women's Lingerie Industry
Methodology
Background research defines the range of products and industries, which proposes the key points of the research. Proper classification will help clients understand the industry and products in the report.
Secondhand material research is a necessary way to push the project into fast progress. The analyst always chooses the data source carefully. Most secondhand data they quote is sourced from an authority in a specific industry or public data source from governments, industrial associations, etc. For some new or niche fields, they also "double-check" data sources and logics before they show them to clients.
Primary research is the key to solve questions, which largely influence the research outputs. The analyst may use methods like mathematics, logical reasoning, scenario thinking, to confirm key data and make the data credible.
The data model is an important analysis method. Calculating through data models with different factors weights can guarantee the outputs objective.
The analyst optimizes the following methods and steps in executing research projects and also forms many special information gathering and processing methods.
1. Analyze the life cycle of the industry to understand the development phase and space.
2. Grasp the key indexes evaluating the market to position clients in the market and formulate development plans
3. Economic, political, social and cultural factors
4. Competitors like a mirror that reflects the overall market and also market differences.
5. Inside and outside the industry, upstream and downstream of the industry chain, show inner competitions
6. Proper estimation of the future is good guidance for strategic planning.
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