The Global IP Geo-Location Services Market size is expected to reach $4.7 billion by 2028, rising at a market growth of 11.3% CAGR during the forecast period.
The technique of connecting a physical place with an online network interface is made easier by Internet protocol (IP) geo-location services. These services make it easy to locate the latitude, longitude, country, region, city, and other information associated with an IP address. IP geo-location services are used for various purposes, including preventing Sybil attacks, identifying website visitors, and putting geographic restrictions on web content, all of which impact the market.
Due to an increase in machine learning (ML) applications and the widespread use of smartphones, the IP geo-location services market is anticipated to expand significantly throughout the forecast period. In addition, the market has expanded due to the growing demand for location-based intelligence. Geo-location produces a set of geographic coordinates like longitude and latitude in a specific map datum.
Positions may alternatively be described as a direction and range from a recognized landmark. Positions can then be used to pinpoint a specific location, like street address. Certain common examples of geo-location include internet geo-location, which geo-locates a device linked to the internet; animal geo-tracking, which involves determining an animal's location; positioning systems, which determine geographic positions generally; and mobile phone tracking.
Internet protocol aids in the transfer of data on the internet between any two or more computers. Every computer linked to the internet has an IP address that distinguishes it from every other computer. Internet protocol version 4 (IPv4) is currently the most used version of IP, while IPv6 is quickly gaining traction in the market. IP geo-location is locating a visitor's physical location and analyzing their internet connection to provide the best user experience and decide on a business strategy.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Pitney Bowes, Inc., Akamai Technologies, Inc., Apilayer Data Products GmbH (Idera, Inc.), BigDataCloud Pty Ltd., Tibco Software, Inc. (Vista Equity Partners), Geobyte, Hexasoft Development Sdn. Bhd. (IP2Location), Foundry (KickFire, Inc.), MaxMind, Inc., and Neustar, Inc. (TransUnion LLC).
The technique of connecting a physical place with an online network interface is made easier by Internet protocol (IP) geo-location services. These services make it easy to locate the latitude, longitude, country, region, city, and other information associated with an IP address. IP geo-location services are used for various purposes, including preventing Sybil attacks, identifying website visitors, and putting geographic restrictions on web content, all of which impact the market.
Due to an increase in machine learning (ML) applications and the widespread use of smartphones, the IP geo-location services market is anticipated to expand significantly throughout the forecast period. In addition, the market has expanded due to the growing demand for location-based intelligence. Geo-location produces a set of geographic coordinates like longitude and latitude in a specific map datum.
Positions may alternatively be described as a direction and range from a recognized landmark. Positions can then be used to pinpoint a specific location, like street address. Certain common examples of geo-location include internet geo-location, which geo-locates a device linked to the internet; animal geo-tracking, which involves determining an animal's location; positioning systems, which determine geographic positions generally; and mobile phone tracking.
Internet protocol aids in the transfer of data on the internet between any two or more computers. Every computer linked to the internet has an IP address that distinguishes it from every other computer. Internet protocol version 4 (IPv4) is currently the most used version of IP, while IPv6 is quickly gaining traction in the market. IP geo-location is locating a visitor's physical location and analyzing their internet connection to provide the best user experience and decide on a business strategy.
COVID-19 Impact Analysis
The COVID-19 pandemic triggered crises in the economic, social, and energy sectors, the medical field, and other industries. Millions of organizations worldwide have been compelled by COVID-19 to implement remote work policies. The change has caused the demand for solutions to assist remote teams and workflows in rising quickly. The COVID-19 outbreak positively affected the development of the IP geo-location services market due to increased connected device use, rising government attempts to provide digital security and rising levels of digital dependency.Market Growth Factors
Utilizing ML algorithms to increase interest in IP geo-location services
Designs can be located based on the geography of the first requester by the relevant ML step. This information may be useful for companies trying to grow in locations where geo-location data suggest widespread public interest. It could also assist them in choosing the optimal spot for a board sign. IP geo-location service providers currently use AI & ML algorithms to provide user location accuracy and protection from fraudulent transactions. OTT and e-commerce firms are now utilizing IP geo-location services to provide their consumer bases with secure online platforms. Such factors ensure the growth of the IP geo-location services market in the coming years.Growing use of geo-targeting and advertising in the digital ERA
It is anticipated that demand for IP geo-location services for ad targeting will increase during the forecast period as more organizations turn to sophisticated automation tools to accomplish their geo-location-based marketing goals. Demand for content localization based on distinct consumer preferences has increased with the development of digital marketing & its applications, like business analytics as well as search pattern reformation. Applications for the Internet of Things can now connect to internet services due to the emergence of the IPv6 addressing scheme. All these factors are propelling the growth of the IP geo-location services market.Market Restraining Factors
Increased VPN use reducing the accuracy of IP geo-location services
Internet users can disguise their real IP address and change to any arbitrary IP address using a VPN service to conceal their true location. As a result of increased competition amongst VPN service providers and the prevalence of internet users who conceal their location, this service is becoming more reasonably priced. For premium services, many VPN companies offer four to five layers of security. However, by masking users' real locations, these security layers have a negative effect on IP geo-location services. As more VPN service providers emerge, they pose a danger to IP geo-location services since they enable users to conceal their identities. All such elements work together to hamper the growth of the market.API package Outlook
Based on API package, the IP geo-location services market is categorized into basic API packages, core API package, and extended IP geo-location API. The basic API package segment garnered the highest revenue share in the IP geo-location services market in 2021. The discrete document object concepts that comprise the basic API packages can reasonably represent web URLs. These API services are significant because they provide companies’ access to their customers' detailed locations data at the city or district level. In addition, leveraging a basic API package user is a more Packdependable and useful way to communicate with an API than generating HTTP requests and decoding answers.Enterprise Size Outlook
On the basis of enterprise size, the IP geo-location services market is divided into small & medium enterprises and large enterprises. The SMEs segment recorded a significant revenue share in the IP geo-location services market in 2021. Companies classified as small and medium-sized enterprises (SMEs) have workforce sizes of usually less than 1,000. SMEs frequently have limited internal IT resources, cash resources, and IT skills. Profitability and long-term viability are the main concerns of every SME. Such businesses are important local actors well known for supplying goods under local demand.Application Outlook
Based on application, the IP geo-location services market is segmented into localize web content, fraud detection, target advertisement, digital rights management, and others. The digital rights management segment witnessed the maximum revenue share in the IP geo-location services market in 2021. To assist restrict the distribution of marketable digital assets, DRM systems were developed. Since it is nearly hard to regulate and control the distribution of these data once they have been duplicated, DRM technology focuses on preventing the theft of these assets in the first place. DRM tools can also assist in limiting content access to specific IP addresses, regions, or domains when IP geo-location information is implemented.Regional Outlook
On the basis of region, the IP geo-location services market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the IP geo-location services market in 2021. Due to the U.S.'s huge industrial base, as well as government initiatives to foster innovation, urbanization, and improvements in smart homes & IoT services, North America has the highest growth potential. The U.S. is where IP geo-location services in North America are growing the fastest. Therefore, the demand for IP geo-location services is expanding owing to rising government attempts to reduce data breaches and expanding location monitoring applications.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Pitney Bowes, Inc., Akamai Technologies, Inc., Apilayer Data Products GmbH (Idera, Inc.), BigDataCloud Pty Ltd., Tibco Software, Inc. (Vista Equity Partners), Geobyte, Hexasoft Development Sdn. Bhd. (IP2Location), Foundry (KickFire, Inc.), MaxMind, Inc., and Neustar, Inc. (TransUnion LLC).
Scope of the Study
Market Segments Covered in the Report:
By API Package
- Basic
- Extended IP
- Core
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By Application
- Digital Rights Management
- Fraud Detection
- Localize Web Content
- Target Advertisement
- Others
By Geography
North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Pitney Bowes, Inc
- Akamai Technologies, Inc
- Apilayer Data Products GmbH (Idera, Inc.)
- BigDataCloud Pty Ltd
- Tibco Software, Inc. (Vista Equity Partners)
- Geobyte
- Hexasoft Development Sdn. Bhd. (IP2Location)
- Foundry (KickFire, Inc.)
- MaxMind, Inc
- Neustar, Inc. (TransUnion LLC)
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global IP Geo-Location Services Market, by API Package
1.4.2 Global IP Geo-Location Services Market, by Enterprise Size
1.4.3 Global IP Geo-Location Services Market, by Application
1.4.4 Global IP Geo-Location Services Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global IP Geo-Location Services Market by API Package
3.1 Global Basic Market by Region
3.2 Global Extended IP Market by Region
3.3 Global Core Market by Region
Chapter 4. Global IP Geo-Location Services Market by Enterprise Size
4.1 Global Large Enterprises Market by Region
4.2 Global Small & Medium Enterprises Market by Region
Chapter 5. Global IP Geo-Location Services Market by Application
5.1 Global Digital Rights Management Market by Region
5.2 Global Fraud Detection Market by Region
5.3 Global Localize Web Content Market by Region
5.4 Global Target Advertisement Market by Region
5.5 Global Others Market by Region
Chapter 6. Global IP Geo-Location Services Market by Region
6.1 North America IP Geo-Location Services Market
6.1.1 North America IP Geo-Location Services Market by API Package
6.1.1.1 North America Basic Market by Country
6.1.1.2 North America Extended IP Market by Country
6.1.1.3 North America Core Market by Country
6.1.2 North America IP Geo-Location Services Market by Enterprise Size
6.1.2.1 North America Large Enterprises Market by Country
6.1.2.2 North America Small & Medium Enterprises Market by Country
6.1.3 North America IP Geo-Location Services Market by Application
6.1.3.1 North America Digital Rights Management Market by Country
6.1.3.2 North America Fraud Detection Market by Country
6.1.3.3 North America Localize Web Content Market by Country
6.1.3.4 North America Target Advertisement Market by Country
6.1.3.5 North America Others Market by Country
6.1.4 North America IP Geo-Location Services Market by Country
6.1.4.1 US IP Geo-Location Services Market
6.1.4.1.1 US IP Geo-Location Services Market by API Package
6.1.4.1.2 US IP Geo-Location Services Market by Enterprise Size
6.1.4.1.3 US IP Geo-Location Services Market by Application
6.1.4.2 Canada IP Geo-Location Services Market
6.1.4.2.1 Canada IP Geo-Location Services Market by API Package
6.1.4.2.2 Canada IP Geo-Location Services Market by Enterprise Size
6.1.4.2.3 Canada IP Geo-Location Services Market by Application
6.1.4.3 Mexico IP Geo-Location Services Market
6.1.4.3.1 Mexico IP Geo-Location Services Market by API Package
6.1.4.3.2 Mexico IP Geo-Location Services Market by Enterprise Size
6.1.4.3.3 Mexico IP Geo-Location Services Market by Application
6.1.4.4 Rest of North America IP Geo-Location Services Market
6.1.4.4.1 Rest of North America IP Geo-Location Services Market by API Package
6.1.4.4.2 Rest of North America IP Geo-Location Services Market by Enterprise Size
6.1.4.4.3 Rest of North America IP Geo-Location Services Market by Application
6.2 Europe IP Geo-Location Services Market
6.2.1 Europe IP Geo-Location Services Market by API Package
6.2.1.1 Europe Basic Market by Country
6.2.1.2 Europe Extended IP Market by Country
6.2.1.3 Europe Core Market by Country
6.2.2 Europe IP Geo-Location Services Market by Enterprise Size
6.2.2.1 Europe Large Enterprises Market by Country
6.2.2.2 Europe Small & Medium Enterprises Market by Country
6.2.3 Europe IP Geo-Location Services Market by Application
6.2.3.1 Europe Digital Rights Management Market by Country
6.2.3.2 Europe Fraud Detection Market by Country
6.2.3.3 Europe Localize Web Content Market by Country
6.2.3.4 Europe Target Advertisement Market by Country
6.2.3.5 Europe Others Market by Country
6.2.4 Europe IP Geo-Location Services Market by Country
6.2.4.1 Germany IP Geo-Location Services Market
6.2.4.1.1 Germany IP Geo-Location Services Market by API Package
6.2.4.1.2 Germany IP Geo-Location Services Market by Enterprise Size
6.2.4.1.3 Germany IP Geo-Location Services Market by Application
6.2.4.2 UK IP Geo-Location Services Market
6.2.4.2.1 UK IP Geo-Location Services Market by API Package
6.2.4.2.2 UK IP Geo-Location Services Market by Enterprise Size
6.2.4.2.3 UK IP Geo-Location Services Market by Application
6.2.4.3 France IP Geo-Location Services Market
6.2.4.3.1 France IP Geo-Location Services Market by API Package
6.2.4.3.2 France IP Geo-Location Services Market by Enterprise Size
6.2.4.3.3 France IP Geo-Location Services Market by Application
6.2.4.4 Russia IP Geo-Location Services Market
6.2.4.4.1 Russia IP Geo-Location Services Market by API Package
6.2.4.4.2 Russia IP Geo-Location Services Market by Enterprise Size
6.2.4.4.3 Russia IP Geo-Location Services Market by Application
6.2.4.5 Spain IP Geo-Location Services Market
6.2.4.5.1 Spain IP Geo-Location Services Market by API Package
6.2.4.5.2 Spain IP Geo-Location Services Market by Enterprise Size
6.2.4.5.3 Spain IP Geo-Location Services Market by Application
6.2.4.6 Italy IP Geo-Location Services Market
6.2.4.6.1 Italy IP Geo-Location Services Market by API Package
6.2.4.6.2 Italy IP Geo-Location Services Market by Enterprise Size
6.2.4.6.3 Italy IP Geo-Location Services Market by Application
6.2.4.7 Rest of Europe IP Geo-Location Services Market
6.2.4.7.1 Rest of Europe IP Geo-Location Services Market by API Package
6.2.4.7.2 Rest of Europe IP Geo-Location Services Market by Enterprise Size
6.2.4.7.3 Rest of Europe IP Geo-Location Services Market by Application
6.3 Asia Pacific IP Geo-Location Services Market
6.3.1 Asia Pacific IP Geo-Location Services Market by API Package
6.3.1.1 Asia Pacific Basic Market by Country
6.3.1.2 Asia Pacific Extended IP Market by Country
6.3.1.3 Asia Pacific Core Market by Country
6.3.2 Asia Pacific IP Geo-Location Services Market by Enterprise Size
6.3.2.1 Asia Pacific Large Enterprises Market by Country
6.3.2.2 Asia Pacific Small & Medium Enterprises Market by Country
6.3.3 Asia Pacific IP Geo-Location Services Market by Application
6.3.3.1 Asia Pacific Digital Rights Management Market by Country
6.3.3.2 Asia Pacific Fraud Detection Market by Country
6.3.3.3 Asia Pacific Localize Web Content Market by Country
6.3.3.4 Asia Pacific Target Advertisement Market by Country
6.3.3.5 Asia Pacific Others Market by Country
6.3.4 Asia Pacific IP Geo-Location Services Market by Country
6.3.4.1 China IP Geo-Location Services Market
6.3.4.1.1 China IP Geo-Location Services Market by API Package
6.3.4.1.2 China IP Geo-Location Services Market by Enterprise Size
6.3.4.1.3 China IP Geo-Location Services Market by Application
6.3.4.2 Japan IP Geo-Location Services Market
6.3.4.2.1 Japan IP Geo-Location Services Market by API Package
6.3.4.2.2 Japan IP Geo-Location Services Market by Enterprise Size
6.3.4.2.3 Japan IP Geo-Location Services Market by Application
6.3.4.3 India IP Geo-Location Services Market
6.3.4.3.1 India IP Geo-Location Services Market by API Package
6.3.4.3.2 India IP Geo-Location Services Market by Enterprise Size
6.3.4.3.3 India IP Geo-Location Services Market by Application
6.3.4.4 South Korea IP Geo-Location Services Market
6.3.4.4.1 South Korea IP Geo-Location Services Market by API Package
6.3.4.4.2 South Korea IP Geo-Location Services Market by Enterprise Size
6.3.4.4.3 South Korea IP Geo-Location Services Market by Application
6.3.4.5 Singapore IP Geo-Location Services Market
6.3.4.5.1 Singapore IP Geo-Location Services Market by API Package
6.3.4.5.2 Singapore IP Geo-Location Services Market by Enterprise Size
6.3.4.5.3 Singapore IP Geo-Location Services Market by Application
6.3.4.6 Malaysia IP Geo-Location Services Market
6.3.4.6.1 Malaysia IP Geo-Location Services Market by API Package
6.3.4.6.2 Malaysia IP Geo-Location Services Market by Enterprise Size
6.3.4.6.3 Malaysia IP Geo-Location Services Market by Application
6.3.4.7 Rest of Asia Pacific IP Geo-Location Services Market
6.3.4.7.1 Rest of Asia Pacific IP Geo-Location Services Market by API Package
6.3.4.7.2 Rest of Asia Pacific IP Geo-Location Services Market by Enterprise Size
6.3.4.7.3 Rest of Asia Pacific IP Geo-Location Services Market by Application
6.4 LAMEA IP Geo-Location Services Market
6.4.1 LAMEA IP Geo-Location Services Market by API Package
6.4.1.1 LAMEA Basic Market by Country
6.4.1.2 LAMEA Extended IP Market by Country
6.4.1.3 LAMEA Core Market by Country
6.4.2 LAMEA IP Geo-Location Services Market by Enterprise Size
6.4.2.1 LAMEA Large Enterprises Market by Country
6.4.2.2 LAMEA Small & Medium Enterprises Market by Country
6.4.3 LAMEA IP Geo-Location Services Market by Application
6.4.3.1 LAMEA Digital Rights Management Market by Country
6.4.3.2 LAMEA Fraud Detection Market by Country
6.4.3.3 LAMEA Localize Web Content Market by Country
6.4.3.4 LAMEA Target Advertisement Market by Country
6.4.3.5 LAMEA Others Market by Country
6.4.4 LAMEA IP Geo-Location Services Market by Country
6.4.4.1 Brazil IP Geo-Location Services Market
6.4.4.1.1 Brazil IP Geo-Location Services Market by API Package
6.4.4.1.2 Brazil IP Geo-Location Services Market by Enterprise Size
6.4.4.1.3 Brazil IP Geo-Location Services Market by Application
6.4.4.2 Argentina IP Geo-Location Services Market
6.4.4.2.1 Argentina IP Geo-Location Services Market by API Package
6.4.4.2.2 Argentina IP Geo-Location Services Market by Enterprise Size
6.4.4.2.3 Argentina IP Geo-Location Services Market by Application
6.4.4.3 UAE IP Geo-Location Services Market
6.4.4.3.1 UAE IP Geo-Location Services Market by API Package
6.4.4.3.2 UAE IP Geo-Location Services Market by Enterprise Size
6.4.4.3.3 UAE IP Geo-Location Services Market by Application
6.4.4.4 Saudi Arabia IP Geo-Location Services Market
6.4.4.4.1 Saudi Arabia IP Geo-Location Services Market by API Package
6.4.4.4.2 Saudi Arabia IP Geo-Location Services Market by Enterprise Size
6.4.4.4.3 Saudi Arabia IP Geo-Location Services Market by Application
6.4.4.5 South Africa IP Geo-Location Services Market
6.4.4.5.1 South Africa IP Geo-Location Services Market by API Package
6.4.4.5.2 South Africa IP Geo-Location Services Market by Enterprise Size
6.4.4.5.3 South Africa IP Geo-Location Services Market by Application
6.4.4.6 Nigeria IP Geo-Location Services Market
6.4.4.6.1 Nigeria IP Geo-Location Services Market by API Package
6.4.4.6.2 Nigeria IP Geo-Location Services Market by Enterprise Size
6.4.4.6.3 Nigeria IP Geo-Location Services Market by Application
6.4.4.7 Rest of LAMEA IP Geo-Location Services Market
6.4.4.7.1 Rest of LAMEA IP Geo-Location Services Market by API Package
6.4.4.7.2 Rest of LAMEA IP Geo-Location Services Market by Enterprise Size
6.4.4.7.3 Rest of LAMEA IP Geo-Location Services Market by Application
Chapter 7. Company Profiles
7.1 Pitney Bowes, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segment & Regional Analysis
7.1.4 Research & Development Expense
7.2 Akamai Technologies, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Acquisition and Mergers:
7.3 Apilayer Data Products GmbH (Idera, Inc.)
7.3.1 Company Overview
7.4 BigDataCloud Pty Ltd.
7.4.1 Company Overview
7.5 Tibco Software, Inc. (Vista Equity Partners)
7.5.1 Company Overview
7.6 Hexasoft Development Sdn. Bhd. (IP2Location)
7.6.1 Company Overview
7.7 MaxMind, Inc.
7.7.1 Company Overview
7.8 Neustar, Inc. (TransUnion LLC)
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental Analysis
7.9 Foundry (KickFire, Inc.)
7.9.1 Company Overview
Companies Mentioned
- Pitney Bowes, Inc.
- Akamai Technologies, Inc.
- Apilayer Data Products GmbH (Idera, Inc.)
- BigDataCloud Pty Ltd.
- Tibco Software, Inc. (Vista Equity Partners)
- Geobyte
- Hexasoft Development Sdn. Bhd. (IP2Location)
- Foundry (KickFire, Inc.)
- MaxMind, Inc.
- Neustar, Inc. (TransUnion LLC)
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 196 |
| Published | January 2023 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 2247.7 Million |
| Forecasted Market Value ( USD | $ 4683.5 Million |
| Compound Annual Growth Rate | 11.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
