The Latin America, Middle East and Africa IP Geo-Location Services Market would witness market growth of 17.6% CAGR during the forecast period (2022-2028).
Knowing a customer's location is extremely important for service providers since it allows them to adapt and improve the user experience by, for example, recommending local sports highlights to watch local channels for streaming or local news articles to read. Herein lies the requirement for IP geo-location of devices, which enables the real-time acquisition of information and users' precise location.
Geo-location is a technique that determines or describes the user's precise location using data from user devices. IP addresses are not connected to specific places in the world, and the resources they are linked to can shift over time. Either proprietary solutions created for their usage or third-party vendor services that give this database are used to accomplish this.
IP geo-location service providers in Africa and the Middle East are attempting to create software platforms to link, augment, and improve location services throughout the region. This unquestionably presents a big opportunity for resources to be directed toward in-app advertising, especially about social media, games, and messaging apps. Advertising for gaming apps makes sense, given their enormous popularity in this region. In addition, investing in in-app advertisements will significantly increase reach due to the high volume of users on messaging apps and social media. Social media sites like WhatsApp and Facebook are highly preferred in Latin America. In recent years, the region has also seen a rise in the downloads of apps like TikTok in markets like Chile, Brazil, Argentina, and Colombia. These factors further strengthen the growth of the regional IP geo-location services market.
The Brazil market dominated the LAMEA IP Geo-Location Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $104.3 Million by 2028. The Argentina market is experiencing a CAGR of 18.3% during (2022 - 2028). Additionally, The UAE market would display a CAGR of 17.3% during (2022 - 2028).
Based on API Package, the market is segmented into Basic, Extended IP, and Core. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises. Based on Application, the market is segmented into Digital Rights Management, Fraud Detection, Localize Web Content, Target Advertisement, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Pitney Bowes, Inc., Akamai Technologies, Inc., Apilayer Data Products GmbH (Idera, Inc.), BigDataCloud Pty Ltd., Tibco Software, Inc. (Vista Equity Partners), Geobyte, Hexasoft Development Sdn. Bhd. (IP2Location), Foundry (KickFire, Inc.), MaxMind, Inc., and Neustar, Inc. (TransUnion LLC).
Knowing a customer's location is extremely important for service providers since it allows them to adapt and improve the user experience by, for example, recommending local sports highlights to watch local channels for streaming or local news articles to read. Herein lies the requirement for IP geo-location of devices, which enables the real-time acquisition of information and users' precise location.
Geo-location is a technique that determines or describes the user's precise location using data from user devices. IP addresses are not connected to specific places in the world, and the resources they are linked to can shift over time. Either proprietary solutions created for their usage or third-party vendor services that give this database are used to accomplish this.
IP geo-location service providers in Africa and the Middle East are attempting to create software platforms to link, augment, and improve location services throughout the region. This unquestionably presents a big opportunity for resources to be directed toward in-app advertising, especially about social media, games, and messaging apps. Advertising for gaming apps makes sense, given their enormous popularity in this region. In addition, investing in in-app advertisements will significantly increase reach due to the high volume of users on messaging apps and social media. Social media sites like WhatsApp and Facebook are highly preferred in Latin America. In recent years, the region has also seen a rise in the downloads of apps like TikTok in markets like Chile, Brazil, Argentina, and Colombia. These factors further strengthen the growth of the regional IP geo-location services market.
The Brazil market dominated the LAMEA IP Geo-Location Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $104.3 Million by 2028. The Argentina market is experiencing a CAGR of 18.3% during (2022 - 2028). Additionally, The UAE market would display a CAGR of 17.3% during (2022 - 2028).
Based on API Package, the market is segmented into Basic, Extended IP, and Core. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises. Based on Application, the market is segmented into Digital Rights Management, Fraud Detection, Localize Web Content, Target Advertisement, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Pitney Bowes, Inc., Akamai Technologies, Inc., Apilayer Data Products GmbH (Idera, Inc.), BigDataCloud Pty Ltd., Tibco Software, Inc. (Vista Equity Partners), Geobyte, Hexasoft Development Sdn. Bhd. (IP2Location), Foundry (KickFire, Inc.), MaxMind, Inc., and Neustar, Inc. (TransUnion LLC).
Scope of the Study
Market Segments Covered in the Report:
By API Package
- Basic
- Extended IP
- Core
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By Application
- Digital Rights Management
- Fraud Detection
- Localize Web Content
- Target Advertisement
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Pitney Bowes, Inc
- Akamai Technologies, Inc
- Apilayer Data Products GmbH (Idera, Inc.)
- BigDataCloud Pty Ltd
- Tibco Software, Inc. (Vista Equity Partners)
- Geobyte
- Hexasoft Development Sdn. Bhd. (IP2Location)
- Foundry (KickFire, Inc.)
- MaxMind, Inc
- Neustar, Inc. (TransUnion LLC)
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA IP Geo-Location Services Market, by API Package
1.4.2 LAMEA IP Geo-Location Services Market, by Enterprise Size
1.4.3 LAMEA IP Geo-Location Services Market, by Application
1.4.4 LAMEA IP Geo-Location Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. LAMEA IP Geo-Location Services Market by API Package
3.1 LAMEA Basic Market by Country
3.2 LAMEA Extended IP Market by Country
3.3 LAMEA Core Market by Country
Chapter 4. LAMEA IP Geo-Location Services Market by Enterprise Size
4.1 LAMEA Large Enterprises Market by Country
4.2 LAMEA Small & Medium Enterprises Market by Country
Chapter 5. LAMEA IP Geo-Location Services Market by Application
5.1 LAMEA Digital Rights Management Market by Country
5.2 LAMEA Fraud Detection Market by Country
5.3 LAMEA Localize Web Content Market by Country
5.4 LAMEA Target Advertisement Market by Country
5.5 LAMEA Others Market by Country
Chapter 6. LAMEA IP Geo-Location Services Market by Country
6.1 Brazil IP Geo-Location Services Market
6.1.1 Brazil IP Geo-Location Services Market by API Package
6.1.2 Brazil IP Geo-Location Services Market by Enterprise Size
6.1.3 Brazil IP Geo-Location Services Market by Application
6.2 Argentina IP Geo-Location Services Market
6.2.1 Argentina IP Geo-Location Services Market by API Package
6.2.2 Argentina IP Geo-Location Services Market by Enterprise Size
6.2.3 Argentina IP Geo-Location Services Market by Application
6.3 UAE IP Geo-Location Services Market
6.3.1 UAE IP Geo-Location Services Market by API Package
6.3.2 UAE IP Geo-Location Services Market by Enterprise Size
6.3.3 UAE IP Geo-Location Services Market by Application
6.4 Saudi Arabia IP Geo-Location Services Market
6.4.1 Saudi Arabia IP Geo-Location Services Market by API Package
6.4.2 Saudi Arabia IP Geo-Location Services Market by Enterprise Size
6.4.3 Saudi Arabia IP Geo-Location Services Market by Application
6.5 South Africa IP Geo-Location Services Market
6.5.1 South Africa IP Geo-Location Services Market by API Package
6.5.2 South Africa IP Geo-Location Services Market by Enterprise Size
6.5.3 South Africa IP Geo-Location Services Market by Application
6.6 Nigeria IP Geo-Location Services Market
6.6.1 Nigeria IP Geo-Location Services Market by API Package
6.6.2 Nigeria IP Geo-Location Services Market by Enterprise Size
6.6.3 Nigeria IP Geo-Location Services Market by Application
6.7 Rest of LAMEA IP Geo-Location Services Market
6.7.1 Rest of LAMEA IP Geo-Location Services Market by API Package
6.7.2 Rest of LAMEA IP Geo-Location Services Market by Enterprise Size
6.7.3 Rest of LAMEA IP Geo-Location Services Market by Application
Chapter 7. Company Profiles
7.1 Pitney Bowes, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segment & Regional Analysis
7.1.4 Research & Development Expense
7.2 Akamai Technologies, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Acquisition and Mergers:
7.3 Apilayer Data Products GmbH (Idera, Inc.)
7.3.1 Company Overview
7.4 BigDataCloud Pty Ltd.
7.4.1 Company Overview
7.5 Tibco Software, Inc. (Vista Equity Partners)
7.5.1 Company Overview
7.6 Hexasoft Development Sdn. Bhd. (IP2Location)
7.6.1 Company Overview
7.7 MaxMind, Inc.
7.7.1 Company Overview
7.8 Neustar, Inc. (TransUnion LLC)
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental Analysis
7.9 Foundry (KickFire, Inc.)
7.9.1 Company Overview
Companies Mentioned
- Pitney Bowes, Inc.
- Akamai Technologies, Inc.
- Apilayer Data Products GmbH (Idera, Inc.)
- BigDataCloud Pty Ltd.
- Tibco Software, Inc. (Vista Equity Partners)
- Geobyte
- Hexasoft Development Sdn. Bhd. (IP2Location)
- Foundry (KickFire, Inc.)
- MaxMind, Inc.
- Neustar, Inc. (TransUnion LLC)
Methodology
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