The Global Candle Market size is expected to reach $16.9 billion by 2028, rising at a market growth of 5.7% CAGR during the forecast period.
A wax block with a wick inside it is known as a candle. When it is ignited, it gives heat and light, as well as a scent in some cases. Candles are generally classified as accessories in the Home Decoration & Home Textiles (HDHT) sector. There are various kinds of candles, but out of them, the most popular ones are; the basic candles taper with around 2.2 cm diameter, which is suitable for most conventional candle holders and pillars, with a range of widths is the most common types of functioning candles; fancy candles or decorative candles which comes in a fancy shape or form; scented candles which releases a soothing scent when ignited.
Both basic and fancy candles come in the set, but the scented ones are generally sold in modest quantities. To ignite a candle, a heat source is utilized to light the candles wick, which melts and vaporizes a small amount of fuel which is, in most cases, the wax. Once vaporized, the fuel combines with oxygen in the atmosphere to ignite and create a constant flame. This flame provides enough heat to burn the candle through a self-sustaining chain of events.
First, the flame's heat melts the top of the solid fuel's mass, after which the liquefied fuel moves upward through the wick through capillary action, and at the end, the liquified fuel is vaporized to burn within the candle's flame. With the melting and burning of the wax, the candle becomes shorter in size. Portions of the wick are consumed in the flame that is not emitting the vaporized fuel.
The length of the wick’s exposed portion is limited by the incineration of the wick, which maintains the fuel consumption rate and constant burning temperature. Some wick needs regular trimming with scissors or a specialized wick trimmer to ensure a slower and steady burning while also preventing smoking. Snuffers are such specialized trimmers that are often combined with an extinguisher. Currently, wicks are constructed to curve over as they burn to ensure that the end of the wick gets oxygen and is then consumed by fire.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Yankee Candle Company (Newell Brands, Inc.), Estee Lauder Companies, Inc., Bed Bath & Beyond, Inc., Diptyque (Manzanita Capital Ltd.), Ellis Brooklyn, Trudon, Contract Candles & Diffusers Ltd., Conscious Candle Co., The Bridgewater Candle Company, and NEST Fragrances.
A wax block with a wick inside it is known as a candle. When it is ignited, it gives heat and light, as well as a scent in some cases. Candles are generally classified as accessories in the Home Decoration & Home Textiles (HDHT) sector. There are various kinds of candles, but out of them, the most popular ones are; the basic candles taper with around 2.2 cm diameter, which is suitable for most conventional candle holders and pillars, with a range of widths is the most common types of functioning candles; fancy candles or decorative candles which comes in a fancy shape or form; scented candles which releases a soothing scent when ignited.
Both basic and fancy candles come in the set, but the scented ones are generally sold in modest quantities. To ignite a candle, a heat source is utilized to light the candles wick, which melts and vaporizes a small amount of fuel which is, in most cases, the wax. Once vaporized, the fuel combines with oxygen in the atmosphere to ignite and create a constant flame. This flame provides enough heat to burn the candle through a self-sustaining chain of events.
First, the flame's heat melts the top of the solid fuel's mass, after which the liquefied fuel moves upward through the wick through capillary action, and at the end, the liquified fuel is vaporized to burn within the candle's flame. With the melting and burning of the wax, the candle becomes shorter in size. Portions of the wick are consumed in the flame that is not emitting the vaporized fuel.
The length of the wick’s exposed portion is limited by the incineration of the wick, which maintains the fuel consumption rate and constant burning temperature. Some wick needs regular trimming with scissors or a specialized wick trimmer to ensure a slower and steady burning while also preventing smoking. Snuffers are such specialized trimmers that are often combined with an extinguisher. Currently, wicks are constructed to curve over as they burn to ensure that the end of the wick gets oxygen and is then consumed by fire.
COVID-19 Impact Analysis
The demand remained the same as people avoided visiting restaurants and hotels due to the spread of the pandemic. These reasons were responsible for the restriction on the growth of the candle market. Basic and scented candles are present in both online and offline stores, and the growth of the e-commerce industry, especially after the lockdowns, has been responsible for the sales of candles after the lockdown. As governments started lifting bans all over the world, production also began to reach its original volume. Also, the popularity of scented candles for various health and meditation benefits increased sales among millennials. These factors aided the candle market in getting back on track after the COVID-19 bans.Market Growth Factors
Utilization for household decoration
Due to the rising affluent population, home décor has been gaining attention in various emerging economies. There is an increasing environment awareness among consumers, which has shifted their preference toward eco-friendly home décor products. Consumers' rising disposable income in developed and emerging nations fuels. Aggressive advertisements and celebrity endorsements have majorly contributed to the sector's growth. Also, there is an increasing demand for unique and trending products like scented candles. They add a unique finish to the room, and many people use different colored candles to enhance their home features further and look. This supports the growth of the regional market.Rising awareness regarding aromatherapies
Burning candles can majorly help to fight anxiety and stress. Candles have calming properties; the flickering light makes the user feel calm, and the ambiance is more tranquil. On top of that, the particular scent allows the user to relax. This is one of the major factors why candles are utilized during aromatherapy sessions. These benefits associated with aromatherapy are expected to attract more people due to the rising stress among the general public. This will further increase the demand for such candles and propel market growth.Market Restraining Factor
The presence of better alternative
Candles are known to give aesthetics to the room, but wax-made candles are not for long-term usage. Generally, an 8-ounce candle will burn in 2 to 3 days. But on the other hand, essential oils that come in smaller bottles will give many full sessions of the diffuser. A 5ml bottle of essential oil will last the user more than three days. A diffuser will last around a year, and the essential oils' aroma can be extended much further. Also, it is possible to combine these oils and create a customized scent. These benefits of the essential oils over the candles may result in their wider adoption, which can hamper the candle market's growth.Product Outlook
On the basis of product, the candle market is divided into votive, container candle, pillars, tapers and others. The votive segment generated the highest revenue share in the candle market in 2021. This is because they are small, slow-burning with a bell-top design, so the wax can melt evenly. The fragrance is spread evenly with these candles. Votive candles burn for around ten hours and are utilized mainly by the consumer to create a tranquil atmosphere depending on the décor and desired ambiance. The small size and other features related to the votive candle will surge the segment's growth in the projected period.Wax Type Outlook
By wax type, the candle market is classified into paraffin, soy wax, beeswax, palm wax and others. The palm wax segment garnered a substantial revenue share in the candle market in 2021. This is because they are very stable and are ideal for luxury container candles while also burning clean and without soot in numerous ambient conditions. They are used to make high-quality yet cost-effective bases for waxes for multiple melting ranges. Also, they maintain fragrance throughout the burning. These factors, combined with their excellent compatibility with essential oils, will surge the market segment growth in the forecasted period.Distribution Channel Outlook
Based on distribution channel, the candle market is bifurcated into offline and online. The online segment procured a prominent revenue share in the candle market in 2021. The growth is attributed to the fast digitalization increasing the adoption of online shopping. The rising number of millennials opting for self-care, joined with the increasing disposable income, is advancing sales on online channels. Also, many companies have shifted their products to digital mediums to stay afloat in the pandemic. These factors will boost segment growth in the forecasted period.Regional Outlook
Region-wise, the candle market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region held the highest revenue share in the candle market in 2021. This is due to the assistance provided by the candles to relieve some of their stress. The demand for candles increases with the arrival of colder weather. Businesses are trying to keep the supply of seasonal scented candles constant throughout the year. Also, these candles come in various fragrances to suit everyone’s needs. Owing to all this, the growth of the candle market is expected to propel in the projected period.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Yankee Candle Company (Newell Brands, Inc.), Estee Lauder Companies, Inc., Bed Bath & Beyond, Inc., Diptyque (Manzanita Capital Ltd.), Ellis Brooklyn, Trudon, Contract Candles & Diffusers Ltd., Conscious Candle Co., The Bridgewater Candle Company, and NEST Fragrances.
Scope of the Study
Market Segments Covered in the Report:
By Product
- Votive
- Container Candle
- Pillars
- Tapers
- Others
By Distribution Channel
- Offline
- Online
By Wax Type
- Paraffin
- Soy Wax
- Beeswax
- Palm Wax
- Others
By Geography
North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- The Yankee Candle Company (Newell Brands, Inc.)
- Estee Lauder Companies, Inc
- Bed Bath & Beyond, Inc
- Diptyque (Manzanita Capital Ltd.)
- Ellis Brooklyn
- Trudon
- Contract Candles & Diffusers Ltd
- Conscious Candle Co
- The Bridgewater Candle Company
- NEST Fragrances
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
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- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Candle Market, by Product
1.4.2 Global Candle Market, by Distribution Channel
1.4.3 Global Candle Market, by Wax Type
1.4.4 Global Candle Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global Candle Market by Product
3.1 Global Votive Market by Region
3.2 Global Container Candle Market by Region
3.3 Global Pillars Market by Region
3.4 Global Tapers Market by Region
3.5 Global Others Market by Region
Chapter 4. Global Candle Market by Distribution Channel
4.1 Global Offline Market by Region
4.2 Global Online Market by Region
Chapter 5. Global Candle Market by Wax Type
5.1 Global Paraffin Market by Region
5.2 Global Soy Wax Market by Region
5.3 Global Beeswax Market by Region
5.4 Global Palm Wax Market by Region
5.5 Global Others Market by Region
Chapter 6. Global Candle Market by Region
6.1 North America Candle Market
6.1.1 North America Candle Market by Product
6.1.1.1 North America Votive Market by Country
6.1.1.2 North America Container Candle Market by Country
6.1.1.3 North America Pillars Market by Country
6.1.1.4 North America Tapers Market by Country
6.1.1.5 North America Others Market by Country
6.1.2 North America Candle Market by Distribution Channel
6.1.2.1 North America Offline Market by Country
6.1.2.2 North America Online Market by Country
6.1.3 North America Candle Market by Wax Type
6.1.3.1 North America Paraffin Market by Country
6.1.3.2 North America Soy Wax Market by Country
6.1.3.3 North America Beeswax Market by Country
6.1.3.4 North America Palm Wax Market by Country
6.1.3.5 North America Others Market by Country
6.1.4 North America Candle Market by Country
6.1.4.1 US Candle Market
6.1.4.1.1 US Candle Market by Product
6.1.4.1.2 US Candle Market by Distribution Channel
6.1.4.1.3 US Candle Market by Wax Type
6.1.4.2 Canada Candle Market
6.1.4.2.1 Canada Candle Market by Product
6.1.4.2.2 Canada Candle Market by Distribution Channel
6.1.4.2.3 Canada Candle Market by Wax Type
6.1.4.3 Mexico Candle Market
6.1.4.3.1 Mexico Candle Market by Product
6.1.4.3.2 Mexico Candle Market by Distribution Channel
6.1.4.3.3 Mexico Candle Market by Wax Type
6.1.4.4 Rest of North America Candle Market
6.1.4.4.1 Rest of North America Candle Market by Product
6.1.4.4.2 Rest of North America Candle Market by Distribution Channel
6.1.4.4.3 Rest of North America Candle Market by Wax Type
6.2 Europe Candle Market
6.2.1 Europe Candle Market by Product
6.2.1.1 Europe Votive Market by Country
6.2.1.2 Europe Container Candle Market by Country
6.2.1.3 Europe Pillars Market by Country
6.2.1.4 Europe Tapers Market by Country
6.2.1.5 Europe Others Market by Country
6.2.2 Europe Candle Market by Distribution Channel
6.2.2.1 Europe Offline Market by Country
6.2.2.2 Europe Online Market by Country
6.2.3 Europe Candle Market by Wax Type
6.2.3.1 Europe Paraffin Market by Country
6.2.3.2 Europe Soy Wax Market by Country
6.2.3.3 Europe Beeswax Market by Country
6.2.3.4 Europe Palm Wax Market by Country
6.2.3.5 Europe Others Market by Country
6.2.4 Europe Candle Market by Country
6.2.4.1 Germany Candle Market
6.2.4.1.1 Germany Candle Market by Product
6.2.4.1.2 Germany Candle Market by Distribution Channel
6.2.4.1.3 Germany Candle Market by Wax Type
6.2.4.2 UK Candle Market
6.2.4.2.1 UK Candle Market by Product
6.2.4.2.2 UK Candle Market by Distribution Channel
6.2.4.2.3 UK Candle Market by Wax Type
6.2.4.3 France Candle Market
6.2.4.3.1 France Candle Market by Product
6.2.4.3.2 France Candle Market by Distribution Channel
6.2.4.3.3 France Candle Market by Wax Type
6.2.4.4 Russia Candle Market
6.2.4.4.1 Russia Candle Market by Product
6.2.4.4.2 Russia Candle Market by Distribution Channel
6.2.4.4.3 Russia Candle Market by Wax Type
6.2.4.5 Spain Candle Market
6.2.4.5.1 Spain Candle Market by Product
6.2.4.5.2 Spain Candle Market by Distribution Channel
6.2.4.5.3 Spain Candle Market by Wax Type
6.2.4.6 Italy Candle Market
6.2.4.6.1 Italy Candle Market by Product
6.2.4.6.2 Italy Candle Market by Distribution Channel
6.2.4.6.3 Italy Candle Market by Wax Type
6.2.4.7 Rest of Europe Candle Market
6.2.4.7.1 Rest of Europe Candle Market by Product
6.2.4.7.2 Rest of Europe Candle Market by Distribution Channel
6.2.4.7.3 Rest of Europe Candle Market by Wax Type
6.3 Asia Pacific Candle Market
6.3.1 Asia Pacific Candle Market by Product
6.3.1.1 Asia Pacific Votive Market by Country
6.3.1.2 Asia Pacific Container Candle Market by Country
6.3.1.3 Asia Pacific Pillars Market by Country
6.3.1.4 Asia Pacific Tapers Market by Country
6.3.1.5 Asia Pacific Others Market by Country
6.3.2 Asia Pacific Candle Market by Distribution Channel
6.3.2.1 Asia Pacific Offline Market by Country
6.3.2.2 Asia Pacific Online Market by Country
6.3.3 Asia Pacific Candle Market by Wax Type
6.3.3.1 Asia Pacific Paraffin Market by Country
6.3.3.2 Asia Pacific Soy Wax Market by Country
6.3.3.3 Asia Pacific Beeswax Market by Country
6.3.3.4 Asia Pacific Palm Wax Market by Country
6.3.3.5 Asia Pacific Others Market by Country
6.3.4 Asia Pacific Candle Market by Country
6.3.4.1 China Candle Market
6.3.4.1.1 China Candle Market by Product
6.3.4.1.2 China Candle Market by Distribution Channel
6.3.4.1.3 China Candle Market by Wax Type
6.3.4.2 Japan Candle Market
6.3.4.2.1 Japan Candle Market by Product
6.3.4.2.2 Japan Candle Market by Distribution Channel
6.3.4.2.3 Japan Candle Market by Wax Type
6.3.4.3 India Candle Market
6.3.4.3.1 India Candle Market by Product
6.3.4.3.2 India Candle Market by Distribution Channel
6.3.4.3.3 India Candle Market by Wax Type
6.3.4.4 South Korea Candle Market
6.3.4.4.1 South Korea Candle Market by Product
6.3.4.4.2 South Korea Candle Market by Distribution Channel
6.3.4.4.3 South Korea Candle Market by Wax Type
6.3.4.5 Singapore Candle Market
6.3.4.5.1 Singapore Candle Market by Product
6.3.4.5.2 Singapore Candle Market by Distribution Channel
6.3.4.5.3 Singapore Candle Market by Wax Type
6.3.4.6 Malaysia Candle Market
6.3.4.6.1 Malaysia Candle Market by Product
6.3.4.6.2 Malaysia Candle Market by Distribution Channel
6.3.4.6.3 Malaysia Candle Market by Wax Type
6.3.4.7 Rest of Asia Pacific Candle Market
6.3.4.7.1 Rest of Asia Pacific Candle Market by Product
6.3.4.7.2 Rest of Asia Pacific Candle Market by Distribution Channel
6.3.4.7.3 Rest of Asia Pacific Candle Market by Wax Type
6.4 LAMEA Candle Market
6.4.1 LAMEA Candle Market by Product
6.4.1.1 LAMEA Votive Market by Country
6.4.1.2 LAMEA Container Candle Market by Country
6.4.1.3 LAMEA Pillars Market by Country
6.4.1.4 LAMEA Tapers Market by Country
6.4.1.5 LAMEA Others Market by Country
6.4.2 LAMEA Candle Market by Distribution Channel
6.4.2.1 LAMEA Offline Market by Country
6.4.2.2 LAMEA Online Market by Country
6.4.3 LAMEA Candle Market by Wax Type
6.4.3.1 LAMEA Paraffin Market by Country
6.4.3.2 LAMEA Soy Wax Market by Country
6.4.3.3 LAMEA Beeswax Market by Country
6.4.3.4 LAMEA Palm Wax Market by Country
6.4.3.5 LAMEA Others Market by Country
6.4.4 LAMEA Candle Market by Country
6.4.4.1 Brazil Candle Market
6.4.4.1.1 Brazil Candle Market by Product
6.4.4.1.2 Brazil Candle Market by Distribution Channel
6.4.4.1.3 Brazil Candle Market by Wax Type
6.4.4.2 Argentina Candle Market
6.4.4.2.1 Argentina Candle Market by Product
6.4.4.2.2 Argentina Candle Market by Distribution Channel
6.4.4.2.3 Argentina Candle Market by Wax Type
6.4.4.3 UAE Candle Market
6.4.4.3.1 UAE Candle Market by Product
6.4.4.3.2 UAE Candle Market by Distribution Channel
6.4.4.3.3 UAE Candle Market by Wax Type
6.4.4.4 Saudi Arabia Candle Market
6.4.4.4.1 Saudi Arabia Candle Market by Product
6.4.4.4.2 Saudi Arabia Candle Market by Distribution Channel
6.4.4.4.3 Saudi Arabia Candle Market by Wax Type
6.4.4.5 South Africa Candle Market
6.4.4.5.1 South Africa Candle Market by Product
6.4.4.5.2 South Africa Candle Market by Distribution Channel
6.4.4.5.3 South Africa Candle Market by Wax Type
6.4.4.6 Nigeria Candle Market
6.4.4.6.1 Nigeria Candle Market by Product
6.4.4.6.2 Nigeria Candle Market by Distribution Channel
6.4.4.6.3 Nigeria Candle Market by Wax Type
6.4.4.7 Rest of LAMEA Candle Market
6.4.4.7.1 Rest of LAMEA Candle Market by Product
6.4.4.7.2 Rest of LAMEA Candle Market by Distribution Channel
6.4.4.7.3 Rest of LAMEA Candle Market by Wax Type
Chapter 7. Company Profiles
7.1 The Yankee Candle Company (Newell Brands, Inc.)
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Product Launches and Product Expansions:
7.2 Estee Lauder Companies, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.3 Bed Bath & Beyond, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.4 Diptyque (Manzanita Capital Ltd.)
7.4.1 Company Overview
7.4.2 Recent strategies and developments:
7.4.2.1 Product Launches and Product Expansions:
7.5 Ellis Brooklyn
7.5.1 Company Overview
7.6 Trudon
7.6.1 Company Overview
7.7 Contract Candles & Diffusers Ltd.
7.7.1 Company Overview
7.8 Conscious Candle Co.
7.8.1 Company Overview
7.9 The Bridgewater Candle Company
7.9.1 Company Overview
7.10. NEST Fragrances
7.10.1 Company Overview
Companies Mentioned
- The Yankee Candle Company (Newell Brands, Inc.)
- Estee Lauder Companies, Inc.
- Bed Bath & Beyond, Inc.
- Diptyque (Manzanita Capital Ltd.)
- Ellis Brooklyn
- Trudon
- Contract Candles & Diffusers Ltd.
- Conscious Candle Co.
- The Bridgewater Candle Company
- NEST Fragrances
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 198 |
| Published | January 2023 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 11641 Million |
| Forecasted Market Value ( USD | $ 16917.3 Million |
| Compound Annual Growth Rate | 5.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
