This report brings together multiple data sources to provide a comprehensive overview of the Eastern European health & beauty industry. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.
The Eastern European health & beauty industry was valued at $25,955.5 million in 2021 and is forecast to reach $34,481.3 million in 2026. The region is projected to record a CAGR of 5.8% which is higher than the CAGR of the global health & beauty industry at 4.1%, over 2021-26. Skincare was the largest sector, accounting for $5,123 million (19.7% of the overall health & beauty industry) in 2021, and is expected to reach $7,471 million in 2026, registering a value CAGR of 7.8%. Moreover, private labels accounted for a 3.3% share in 2021. hypermarkets & supermarkets was the leading distribution channel in the Americas health & beauty industry in 2021, with a 27.6% share. Rigid plastics was the most used pack material in 2021, accounting for an 41% share in the Americas health & beauty industry.
The Eastern European health & beauty industry was valued at $25,955.5 million in 2021 and is forecast to reach $34,481.3 million in 2026. The region is projected to record a CAGR of 5.8% which is higher than the CAGR of the global health & beauty industry at 4.1%, over 2021-26. Skincare was the largest sector, accounting for $5,123 million (19.7% of the overall health & beauty industry) in 2021, and is expected to reach $7,471 million in 2026, registering a value CAGR of 7.8%. Moreover, private labels accounted for a 3.3% share in 2021. hypermarkets & supermarkets was the leading distribution channel in the Americas health & beauty industry in 2021, with a 27.6% share. Rigid plastics was the most used pack material in 2021, accounting for an 41% share in the Americas health & beauty industry.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European health & beauty industry, analyzing data from 20 countries in the region. It includes analysis on the following:
- Market Environment: Includes industry size, market size, and growth analysis by sector.
- High-Potential Countries' Analysis: Indicates changing share of value consumption of various health & beauty industry by sector across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries across Eastern European region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
- Success Stories: Provides some of the most compelling health & beauty manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
- Competitive Environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private label in the region.
- Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe health & beauty industry in 2021. It covers six distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, “dollar stores', variety stores & general merchandise retailers, and others. Others includes cash & carries & warehouse clubs, vending machines, others.
- Packaging Analysis*: The report provides percentage share (in 2021) and growth analysis (over 2016-21) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of health & beauty industry.
- Challenges and Future Outlook: Provides the challenges and outlook pertaining to Eastern Europe health & beauty industry.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Market Size Analysis - Eastern Europe Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Eastern Europe Market Growth Analysis by Country
- Eastern Europe Market Growth Analysis by Sector
- Part 2: High-Potential Countries’ Analysis
- Methodology - Identifying High-Potential Countries
- Top Four High-Potential Countries in Eastern Europe
- Overview of High-Potential Countries in Eastern Europe
- Growth Contribution Analysis by Country (1/5)
- Growth Contribution Analysis by Country (2/5)
- Growth Contribution Analysis by Country (3/5)
- Growth Contribution Analysis by Country (4/5)
- Growth Contribution Analysis by Country (5/5)
- Value Share Analysis of Health & Beauty Sectors
- Change in Consumption Levels by Country and Sectors
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Part 3: Country Deep Dive
- Poland: Overview of Health & Beauty Industry
- Poland: Market Share Analysis of Top 10 Cities
- Poland: Market Share Analysis of Top 10 Cities by Sectors
- Poland: Key Trends in Health & Beauty Industry
- Turkey: Overview of Health & Beauty Industry
- Turkey: Market Share Analysis of Top 10 Cities
- Turkey: Market Share Analysis of Top 10 Cities by Sectors
- Turkey: Key Trends in Health & Beauty Industry
- Romania: Overview of Health & Beauty Industry
- Romania: Market Share Analysis of Top Four Cities
- Romania: Market Share Analysis of Top Four Cities by Sectors
- Romania: Key Trends in Health & Beauty Industry
- Hungary: Overview of Health & Beauty Industry
- Hungary: Market Share Analysis of Top Eight Cities
- Hungary: Market Share Analysis of Top Eight Cities by Sectors
- Hungary: Key Trends in Health & Beauty Industry
- Part 4: Success Stories
- About Case Studies
- Case Study: Omorovicza Queen Cleanser
- Case Study: Natura Siberica - Micellar Age-Defying Cleansing Milk
- Part 5: Competitive Environment
- Leading Companies’ Shares in the Eastern European Health & Beauty Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Eastern European Health & Beauty Industry
- Leading Brands in the Eastern European Health & Beauty Industry
- Private Label Penetration in the Eastern European Health & Beauty Industry
- Part 6: Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Sector
- Part 7: Packaging Analysis
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
- Part 8: Challenges and Future Outlook
- Key Challenges in the Eastern European Health & Beauty Industry
- Future Outlook of the Eastern European Health & Beauty Industry
- Appendix
- Definitions
- About the Publisher
- Regional comparison: market size, growth, and per capita analysis, 2021-26
- Overview of high-potential countries in Eastern Europe
- Value share of the health & beauty industry as a proportion of overall sectors by country, 2021
- Change in consumption of sector within health & beauty industry (value terms), by country, 2021-26
- Poland: volume analysis of top 10 cities by sector, 2021
- Turkey: volume analysis of top 10 cities by sector, 2021
- Romania: volume analysis of top eight cities by sector, 2021
- Hungary: volume analysis of top five cities by sector, 2021
- Top five companies’ shares by brand (in value terms) in health & beauty industry, 2021
- Private label penetration (in value terms) in health & beauty industry, 2021
- Leading distribution channels in Eastern Europe by country, 2021
- Leading distribution channels in Eastern Europe by sector, 2021
- Annual value growth analysis by region, 2021-26
- Annual volume growth analysis by region, 2021-26
- Health & beauty market volume growth analysis of countries compared with regional average growth
- Country value size and CAGR analysis grid based on regional average
- Value and volume growth analysis by sectors in Eastern Europe, 2021-26
- Country-level contribution to the growth of the feminine hygiene sector in Eastern Europe, 2021-26
- Country-level contribution to the growth of the fragrances sector in Eastern Europe, 2021-26
- Country-level contribution to the growth of the haircare sector in Eastern Europe, 2021-26
- Country-level contribution to the growth of the make-up sector in Eastern Europe, 2021-26
- Country-level contribution to the growth of the male toiletries sector in Eastern Europe, 2021-26
- Country-level contribution to the growth of the oral hygiene sector in Eastern Europe, 2021-26
- Country-level contribution to the growth of the personal hygiene sector in Eastern Europe, 2021-26
- Country-level contribution to the growth of the skincare sector in Eastern Europe, 2021-26
- Country-level contribution to the growth of the suncare sector in Eastern Europe, 2021-26
- Per capita consumption by sectors in Eastern Europe by country, 2021
- Per capita expenditure by sectors in Eastern Europe by country, 2021
- Poland: sector shares
- Poland: volume share analysis of top 10 cities (%), 2016-21
- Turkey: sector shares
- Turkey: volume share analysis of top 10 cities (%), 2016-21
- Romania: sector shares
- Romania: volume share analysis of top eight cities (%), 2016-21
- Hungary: sector shares
- Hungary: volume share analysis of top five cities (%), 2016-21
- Leading companies in the Eastern European health & beauty industry by value sales (% share), 2021
- Leading companies in the Eastern European health & beauty industry by value sales ($ million), 2021
- Leading brands (inc. private label) in the Eastern European health & beauty industry by value sales ($ million), 2021
- Key pack material volume (%) share, 2021
- Annual volume growth by pack material, 2016-26
- Key pack type volume (%) share, 2021
- Annual volume growth by pack type, 2016-26
- Key closure type volume (%) share, 2021
- Annual volume growth by closure type, 2016-26
- Key primary outer type volume (%) share, 2021
- Annual volume growth by primary outers, 2016-26
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Procter & Gamble
- Unilever
- L'Oreal S.A.
- Beiersdorf Ag
- Natura & Co
