United Kingdom (UK) Fireworks Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report forms part of the publisher's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.
Scope
- Value for money and quality are the key drivers for retailer selection when purchasing fireworks this year.
- The percentage of people that bought fireworks increased 1.0 ppt from 2021 to 2022, with Bonfire Night being the most popular occasion that consumers purchased fireworks for, as in they purchased fireworks FOR Bonfire Night.
Reasons to Buy
- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer of fireworks.
- Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
- Find out which occasions are the most popular for consumers buying fireworks.
Table of Contents
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- METHODOLOGY
- Technical details: consumer survey work
- Products purchased: fireworks, 2021 & 2022
- Retailers used: fireworks, 2021 & 2022
- Fireworks shopper penetration, overall and by demographic, 2022 and overall for 2021
- Fireworks shopper profile by demographic, 2022
- Which occasion consumers purchase fireworks for, 2022 and ppt change on 2021
- Drivers of retailer selection, 2022 and ppt change on 2021
- Consumers using each channel for browsing and purchasing fireworks, 2022
- Consumers using each store type for browsing and purchasing fireworks, 2022
- Consumers using each device for browsing and purchasing fireworks, 2022
- Fulfilment options for firework purchases made online, 2022 and 2021
- Average spend on fireworks, 2022 and change on 2021
- Percentage of people buying fireworks, overall and by demographic, 2022 and overall for 2021
- Planned/impulse overall firework purchases, 2022 and 2021
- Planned/impulse firework purchases by firework type, 2022 and 2021
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Tesco
- ASDA
- Epic Fireworks
- Aldi
- Amazon
- Firework Crazy
- Morrisons
- B&M
