Turkey Canned Food Market - Forecasts from 2022 to 2027

The Turkey canned food market was valued at US$159.828 million in 2020. Canning is a method of preserving food for a longer time by using air-tight containers. The canning process varies by product but usually, it involves three steps - processing, sealing, and heating the cans to kill harmful bacteria and prevent spoilage. Commonly used canned foods include fruits, vegetables, beans, soups, meats, and seafood. The major advantage of canned food is that it is affordable, convenient to carry, and has a longer shelf life. In recent times canned food consumption is increasing among people particularly working people as canned food requires less time to prepare, provides a nutrient-based diet, and has long storage potential.

An increase in demand for healthier canned foods among middle-class consumers is expected to boost the market for canned foods in Turkey.

Turkey is a large economy and a leading producer of agricultural products, textiles, and construction materials. Its agricultural sector caters to the increasing demand for food. According to the United States Department of Agriculture (USDA), 15% of the total manufacturing comes from the food and beverage sector. Frozen, processed foods, and canned foods dominate the food and beverage sector of Turkey. Furthermore, the rising demand for healthy and nutritious foods particularly canned food from middle-class consumers is increasing due to the shift towards a healthy and balanced lifestyle. Groceries, retail outlets, hypermarkets, and supermarkets are selling animal-free canned foods in Turkey to cater to the rising demand of people. Companies namely Tat, Tamek, Penguen Gida, and others are selling canned fruits, vegetables, and beans. Furthermore, a striking feature of the canned food market in Turkey is that processed and canned foods are increasingly demanded by working women as it requires less preparation time and provides the nutrients required for a balanced diet. Moreover, the shift toward a low-carb, sugar-free diet by urban individuals in Turkey is further propelling the growth of the canned food market.

However, resistance to trying new food varieties and technologies can hinder the demand for the canned food market in Turkey.

Product Offerings

• Green Beans - by Tamek. The product is made of fresh ingredients and vegetables with zero fatty acids and no sugar added.
• Artichoke Bottoms - by Penguin Gida. The product is made of artichoke bottom, water, salt, acidifier, and citric acid. It is rich in nutrients, contains no saturated fat, and is sugar-free.

COVID-19 Insights

COVID-19 had a significant impact on Turkey canned food Market. The work-from-home culture increased the demand for canned vegetables, fruits, and beans in the country for maintaining a balanced diet and healthy lifestyle amidst working and sitting in one place leading to physical inactivity. Additionally, health-conscious people demanded vegan and organic canned foods which increased the sales for organic packaged industries. Online and retail food sales for canned food increased for home consumption as it provided longer shelf life and prevention against future food shortages in the country due to the pandemic.

Market Segmentation:

By Type

• Organic
• Inorganic

By Product Type

• Canned Meat
• Canned Fish/Seafood
• Canned Fruits and Vegetables
• Canned Beans and Legumes
• Others

By Distribution Channel

• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others