The global broccoli microgreens market was valued at $237.2 million in 2021, and is projected to reach $398.5 million by 2031, registering a CAGR of 5.5%.
Microgreens, a new functional food, are young seedlings of vegetables and herbs that grow in seven to fourteen days. They have gained popularity in restaurants, but they are still relatively unknown and poorly understood, owing to a lack of awareness about the health benefits and proper technical knowledge for cultivation. It has enormous potential to meet the growing demand for vegetables and high-nutritional foods.
As people strive to improve their health by eating nutrient-dense foods, microgreens are becoming Increasingly popular. One of the best ways to do this is with broccoli microgreens. They are not only simple to grow, but they are also high in healthy nutrients.
Because they have a higher nutritional value than mature plants or seeds, sprouts, microgreens, and baby greens are becoming Increasingly popular. They're becoming popular as a new culinary ingredient, and they're used to dress up salads or as edible garnishes on a variety of other dishes. Microgreens are considered a premium product due to their higher retail price points. With the Increased adoption of protected cultivation farming, people are becoming more aware of high-valued crops and their enormous demand in developed countries such as the United States, Spain, and Japan.
Indoor vertical farming is one of the newest indoor farming technologies. Most farmers are unaware of this technology and the crops that can be grown using this farming method. Sensors, artificial intelligence, automatic systems, hydroponic, aquaponic, and aeroponic systems are all used in vertical farming and greenhouse farming. A knowledgeable and skilled workforce is required to operate these advanced systems. Machine and computer maintenance also necessitates the use of technically trained individuals. The global shortage of skilled labour has impacted many industries. Furthermore, the majority of farmers enter this market with systems that are inefficient in terms of design and are costly. Furthermore, the variety of microgreens is extremely limited. Microgreens are not yet available in the vegetable range because vegetables come in a variety of types and species. These factors are anticipated to limit market growth.
Consumer lifestyle changes have been one of the major factors contributing to the growing popularity of microgreens in developing economies. Customers' food habits are changing in Asia-Pacific countries as per capita Income rises. The rise in aspiration and preference for a luxurious lifestyle has resulted in a significant Increase in market size and overall demand. Furthermore, per capita Income in Latin America and the Middle East has Increased significantly over the last decade, which is expected to rapidly boost demand for luxury food in the coming years, providing lucrative opportunities for the market.
Microgreens and related processed products are becoming more popular as consumers' health concerns grow and they become more aware of the health benefits of organic food. Organically grown food is perceived by consumers to be healthy and a nutritious alternative to conventionally grown products. Traditional reasons for purchasing organic have been surpassed by concerns about health and food safety.
Another important factor driving the growth of the microgreens market is Increased awareness of the benefits of organically grown food crops over synthetic counterparts, which has resulted in an Increase in demand for various processed and unprocessed food products. This is due to Increased consumer awareness of the risks associated with products containing harsh chemicals, petrochemicals, and preservatives. These factors are driving the growth of the market.
The broccoli microgreens market is segmented on the basis of end user, farming, distribution channel, and region. By end user, the market is segmented into residential and commercial. As per farming, it is segregated into indoor vertical farming, commercial greenhouses, and other. According to distribution channel, it is divided into retail store, farmers market, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Russia, Spain, Italy, France, Germany, UK, and rest of Europe), Asia-Pacific (China, Japan, India, Singapore, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
The players operating in the broccoli microgreens industry have adopted product launch and business expansion as their key developmental strategies to expand their Broccoli Microgreens Market Share, Increase profitability, and remain competitive in the market. The key players profiled in this report Include 2BFresh, AeroFarms, Farmbox Greens LLC, Fresh City Farms Inc., Fresh Origins, GoodLeaf Farms, Green Thumb Growers TT, Living Earth Farm, Seed Leaf Micro Farm, and The Chef's Garden Inc.
Microgreens, a new functional food, are young seedlings of vegetables and herbs that grow in seven to fourteen days. They have gained popularity in restaurants, but they are still relatively unknown and poorly understood, owing to a lack of awareness about the health benefits and proper technical knowledge for cultivation. It has enormous potential to meet the growing demand for vegetables and high-nutritional foods.
As people strive to improve their health by eating nutrient-dense foods, microgreens are becoming Increasingly popular. One of the best ways to do this is with broccoli microgreens. They are not only simple to grow, but they are also high in healthy nutrients.
Because they have a higher nutritional value than mature plants or seeds, sprouts, microgreens, and baby greens are becoming Increasingly popular. They're becoming popular as a new culinary ingredient, and they're used to dress up salads or as edible garnishes on a variety of other dishes. Microgreens are considered a premium product due to their higher retail price points. With the Increased adoption of protected cultivation farming, people are becoming more aware of high-valued crops and their enormous demand in developed countries such as the United States, Spain, and Japan.
Indoor vertical farming is one of the newest indoor farming technologies. Most farmers are unaware of this technology and the crops that can be grown using this farming method. Sensors, artificial intelligence, automatic systems, hydroponic, aquaponic, and aeroponic systems are all used in vertical farming and greenhouse farming. A knowledgeable and skilled workforce is required to operate these advanced systems. Machine and computer maintenance also necessitates the use of technically trained individuals. The global shortage of skilled labour has impacted many industries. Furthermore, the majority of farmers enter this market with systems that are inefficient in terms of design and are costly. Furthermore, the variety of microgreens is extremely limited. Microgreens are not yet available in the vegetable range because vegetables come in a variety of types and species. These factors are anticipated to limit market growth.
Consumer lifestyle changes have been one of the major factors contributing to the growing popularity of microgreens in developing economies. Customers' food habits are changing in Asia-Pacific countries as per capita Income rises. The rise in aspiration and preference for a luxurious lifestyle has resulted in a significant Increase in market size and overall demand. Furthermore, per capita Income in Latin America and the Middle East has Increased significantly over the last decade, which is expected to rapidly boost demand for luxury food in the coming years, providing lucrative opportunities for the market.
Microgreens and related processed products are becoming more popular as consumers' health concerns grow and they become more aware of the health benefits of organic food. Organically grown food is perceived by consumers to be healthy and a nutritious alternative to conventionally grown products. Traditional reasons for purchasing organic have been surpassed by concerns about health and food safety.
Another important factor driving the growth of the microgreens market is Increased awareness of the benefits of organically grown food crops over synthetic counterparts, which has resulted in an Increase in demand for various processed and unprocessed food products. This is due to Increased consumer awareness of the risks associated with products containing harsh chemicals, petrochemicals, and preservatives. These factors are driving the growth of the market.
The broccoli microgreens market is segmented on the basis of end user, farming, distribution channel, and region. By end user, the market is segmented into residential and commercial. As per farming, it is segregated into indoor vertical farming, commercial greenhouses, and other. According to distribution channel, it is divided into retail store, farmers market, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Russia, Spain, Italy, France, Germany, UK, and rest of Europe), Asia-Pacific (China, Japan, India, Singapore, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
The players operating in the broccoli microgreens industry have adopted product launch and business expansion as their key developmental strategies to expand their Broccoli Microgreens Market Share, Increase profitability, and remain competitive in the market. The key players profiled in this report Include 2BFresh, AeroFarms, Farmbox Greens LLC, Fresh City Farms Inc., Fresh Origins, GoodLeaf Farms, Green Thumb Growers TT, Living Earth Farm, Seed Leaf Micro Farm, and The Chef's Garden Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the broccoli microgreens market analysis from 2021 to 2031 to identify the prevailing broccoli microgreens market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the broccoli microgreens market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global broccoli microgreens market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Farming
- Commercial Greenhouses
- Other
- Indoor Vertical Farming
By Distribution Channel
- Retail Store
- Farmers Market
- Others
By End User
- Residential
- Commercial
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Russia
- Spain
- Italy
- France
- Germany
- UK
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- AeroFarms
- fresh origins
- 2BFresh
- The Chef's Garden Inc.
- FarmBox Greens LLC
- Living Earth Farm
- GoodLeaf Farms
- Green Thumb Growers TT
- Seed Leaf Micro Farm
- Fresh City Farms Inc.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: BROCCOLI MICROGREENS MARKET, BY FARMING
CHAPTER 5: BROCCOLI MICROGREENS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 6: BROCCOLI MICROGREENS MARKET, BY END USER
CHAPTER 7: BROCCOLI MICROGREENS MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Broccoli Microgreens Market,' The broccoli microgreens market was valued at $237.20 million in 2021, and is estimated to reach $398.5 million by 2031, growing at a CAGR of 5.5% from 2022 to 2031.Broccoli microgreens are young seedlings of the broccoli plant, which belongs to the Brassicaceae family, which also includes arugula, cabbage, and radish. Brassicaceae microgreens are well known and valued for their anti-cancer glucosinolates and carotenoid phytochemicals.
The COVID-19 pandemic has also disrupted the supply chain of food products at the local level, with only essential food items permitted to be transported. The demand for microgreens, particularly broccoli, was not met by emerging economies such as China and India.
Microgreens are becoming increasingly popular among consumers due to their nutritional profile and high antioxidant content. According to a new study, the tiny plants have the potential to help provide global nutrition security. An international team of researchers discovered these vegetables can be grown in a variety of soilless production systems in small spaces indoors, with or without artificial lighting, as part of a project titled 'Food Resilience in the Face of Catastrophic Global Events.' The findings are especially pertinent in the context of a pandemic that has disrupted food supply chains.
In addition, if a consumer does not consume enough macro and microgreen elements, they may suffer from metabolic disorders and organ damage, which can lead to acute and chronic diseases and even death. Chronic diseases are a leading cause of death worldwide, according to the World Health Organization (WHO). Chronic diseases, specifically cardiovascular disease (CVD), type 2 diabetes, cancer, and chronic respiratory disease, are responsible for more than half of all deaths worldwide. Tobacco use, poor diet, and physical inactivity are all major risk factors for this disease burden. As a result of the numerous health benefits, the demand for broccoli microgreens is driving market growth.
Vertical farming will be critical to the expansion of the Microgreens Market in the coming years. With the world's population growing and urbanisation increasing, there is a growing demand for arable and agricultural land to meet food requirements and demand. Conventional practises have resulted in a variety of environmental issues, including deforestation, water scarcity, and habitat loss. Between 1990 and 2016, the world lost 502,000 square miles of land and forest, according to the World Bank.
In recent years, the market dynamics of the microgreen broccoli industry have seen substantial changes. Due to their excellent nutritional content and adaptability in culinary applications, broccoli microgreens have grown in appeal among consumers who are health-conscious. Increased production and a rise in new providers joining the market are the results of this expanding demand. Due to increased competition, farming practises, packaging, and delivery methods have become more innovative. Additionally, the market's dynamics have been influenced by customers' growing desire in organic and sustainable products. As a result, organic broccoli microgreen farming practises and ecologically friendly packaging alternatives have increased. The market dynamics are also affected by shifting dietary preferences and the popularity of plant-based diets, with broccoli microgreens now being valued as an important component in a variety of plant-based dishes. Market dynamics for broccoli microgreens are generally characterised by rising demand, fierce rivalry, innovation, and the influence of customer preferences for sustainability and health.
The broccoli microgreens market is segmented on the basis of end user, farming, distribution channel, and region. By end user, the market is segmented into residential and commercial. As per farming, it is segregated into indoor vertical farming, commercial greenhouses, and other. According to distribution channel, it is divided into retail store, farmers market, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Russia, Spain, Italy, France, Germany, UK, and rest of Europe), Asia-Pacific (China, Japan, India, Singapore, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
The players operating in the broccoli microgreens industry have adopted product launch and business expansion as their key developmental strategies to expand their Broccoli Microgreens Market Share, increase profitability, and remain competitive in the market. The key players profiled in this report include 2BFresh, AeroFarms, Farmbox Greens LLC, Fresh City Farms Inc., Fresh Origins, GoodLeaf Farms, Green Thumb Growers TT, Living Earth Farm, Seed Leaf Micro Farm, and The Chef's Garden Inc.
Key findings of the study
Depending on end user, the commercial segment was the highest revenue contributor to the market, and is estimated to reach $348.2 million by 2031, with a CAGR of 5.3%.As per farming, commercial greenhouses segment dominated the global market in the year 2021 and is likely to remain dominant during the forecast period.
- On the basis of distribution channel, farmers market segment dominated the global market in the year 2021 and is likely to remain dominant during the forecast period.
- Region wise, European region dominated the global market in the year 2021 and is likely to remain dominant during the forecast period.
Key market segments
By End User
- Residential
- Commercial
By Farming
- Indoor Vertical Farming
- Commercial Greenhouses
- Other
By Distribution Channel
- Retail Store
- Farmers Market
- Others
By Region
- North America
- Europe
- Asia-Pacific
- LAMEA
Companies Mentioned
- AeroFarms
- fresh origins
- 2BFresh
- The Chef's Garden Inc.
- FarmBox Greens LLC
- Living Earth Farm
- GoodLeaf Farms
- Green Thumb Growers TT
- Seed Leaf Micro Farm
- Fresh City Farms Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 197 |
| Published | May 2023 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 237.2 million |
| Forecasted Market Value ( USD | $ 398.5 million |
| Compound Annual Growth Rate | 5.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
