The non-alcoholic spirits market was valued at $281.12 million in 2021 and is estimated to reach $642.41 million by 2031, registering a CAGR of 8.73% from 2022 to 2031. The market for non-alcoholic spirits as a whole was dominated by the product type of whiskey in 2021. Non-alcoholic (NA) spirits are produced majorly form herbs and botanicals. It also contains other ingredients such as barks, seeds, nuts, fruits, among others. Thus, this category contains healthier ingredients compared to other alcoholic beverages and is the prime reason for its popularity among fitness freaks.
Alcoholic beverages are not known for being particularly healthy. The consumption of fewer calories is a significant advantage of no-and-low alcoholic cocktails. Non-alcoholic spirits contain up to 90% fewer calories than full-proof liquor. Another advantage of non-alcoholic drinks is that consumers are less likely to overdo it and develop a late-night junk food craving as a result of consuming one too many drinks.
According to IWSR, in 2021, the volume of no- and low-alcohol beer/cider, wine, spirits, and ready-to-drink (RTD) products increased by more than +6% in ten key global focus markets, giving them a 3.5% volume share of the industry. While January has become a popular month for people to cut back or abstain from alcohol, consumers around the world are increasingly interested in no- and low-alcohol drinks. To meet that demand, beverage alcohol companies have made significant investments in the development of a number of innovative new products, and many established mainstream brands have recently crossed over to develop no/low alcohol versions of their popular beer, wines, and spirits.
The proliferation of e-commerce in the field of non-alcoholic spirits is providing and will continue to provide a major boost to the market in the future. The majority of non-alcoholic spirit manufacturers are selling their products through e-commerce channels, with facilities like quick delivery along with offering several discounts and offers inspite of the high prices of non-alcoholic spirits which is attracting many consumers to purchase non-alcoholic spirits online. Further enhancements in the online shopping experiences of customers for non-alcoholic spirits will help the market grow in the future.
While evening occasions at home, such as socialising and mealtimes, are the most popular times for no/low beverages across all demographics, millennials and higher-income consumers in all markets are more likely to use no/low products to unwind or post-exercise. Only 5-6% of no/low consumers drink it after 11 p.m., according to allied analytics. Many brands aimed at late-night partying and dark spirits events have found it more difficult to gain consumer acceptance.
As the sector continues to define itself, the no/low alcohol market is still in its early stages in many categories and geographies. Brands that are successful in navigating the barriers of taste, price, pack format, availability, and overall consumer education will eventually dominate in the no/low space.
The non-alcoholic spirits market is segmented on the basis of product type, category, distribution channel, and region. By product type, the non-alcoholic spirits market is classified into whisky, rum, vodka, tequila, and others. Depending on category, the market is categorized into conventional and organic. According to distribution channels used for the sale of non-alcoholic spirits, the market is segmented into food retail and food service. By region, the market is divided across North America, Europe, Asia-Pacific, and LAMEA.
Alcoholic beverages are not known for being particularly healthy. The consumption of fewer calories is a significant advantage of no-and-low alcoholic cocktails. Non-alcoholic spirits contain up to 90% fewer calories than full-proof liquor. Another advantage of non-alcoholic drinks is that consumers are less likely to overdo it and develop a late-night junk food craving as a result of consuming one too many drinks.
According to IWSR, in 2021, the volume of no- and low-alcohol beer/cider, wine, spirits, and ready-to-drink (RTD) products increased by more than +6% in ten key global focus markets, giving them a 3.5% volume share of the industry. While January has become a popular month for people to cut back or abstain from alcohol, consumers around the world are increasingly interested in no- and low-alcohol drinks. To meet that demand, beverage alcohol companies have made significant investments in the development of a number of innovative new products, and many established mainstream brands have recently crossed over to develop no/low alcohol versions of their popular beer, wines, and spirits.
The proliferation of e-commerce in the field of non-alcoholic spirits is providing and will continue to provide a major boost to the market in the future. The majority of non-alcoholic spirit manufacturers are selling their products through e-commerce channels, with facilities like quick delivery along with offering several discounts and offers inspite of the high prices of non-alcoholic spirits which is attracting many consumers to purchase non-alcoholic spirits online. Further enhancements in the online shopping experiences of customers for non-alcoholic spirits will help the market grow in the future.
While evening occasions at home, such as socialising and mealtimes, are the most popular times for no/low beverages across all demographics, millennials and higher-income consumers in all markets are more likely to use no/low products to unwind or post-exercise. Only 5-6% of no/low consumers drink it after 11 p.m., according to allied analytics. Many brands aimed at late-night partying and dark spirits events have found it more difficult to gain consumer acceptance.
As the sector continues to define itself, the no/low alcohol market is still in its early stages in many categories and geographies. Brands that are successful in navigating the barriers of taste, price, pack format, availability, and overall consumer education will eventually dominate in the no/low space.
The non-alcoholic spirits market is segmented on the basis of product type, category, distribution channel, and region. By product type, the non-alcoholic spirits market is classified into whisky, rum, vodka, tequila, and others. Depending on category, the market is categorized into conventional and organic. According to distribution channels used for the sale of non-alcoholic spirits, the market is segmented into food retail and food service. By region, the market is divided across North America, Europe, Asia-Pacific, and LAMEA.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the non-alcoholic spirits market analysis from 2021 to 2031 to identify the prevailing non-alcoholic spirits market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the non-alcoholic spirits market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global non-alcoholic spirits market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Product Type
- Whiskey
- Rum
- Vodka
- Tequila
- Others
By Category
- Conventional
- Organic
By Distribution Channel
- Food Service
- Food Retail
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- Bacardi Limited
- Caleño
- Pernod Ricard
- Rheinland Distillers GmbH
- Diageo plc.
- Everleaf Drinks
- ArKay Beverages LTD.
- Spirits of Virtue LLC.
- Spiritless Inc
- ALTD Spirits Co.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: NON-ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE
CHAPTER 5: NON-ALCOHOLIC SPIRITS MARKET, BY CATEGORY
CHAPTER 6: NON-ALCOHOLIC SPIRITS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: NON-ALCOHOLIC SPIRITS MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
The Non-Alcoholic Spirits Market is likely to experience a significant growth rate of 8.73% from 2022-2031 owing to increasing market demand for low and no-alcoholic drinks.According to the report titled, “Non-alcoholic Spirits Market," The non-alcoholic spirits market was valued at $281.12 million in 2021, and is estimated to reach $642.4 million by 2031, growing at a CAGR of 8.7% from 2022 to 2031.
Non-alcoholic spirits are complex liquids blended to replicate the warmth, mouthfeel and flavor of traditional spirits. Alcohol-free spirits come in as many varieties as traditional spirits. Of course, the main difference is the zero-alcohol content. Consumers now a days are inclined to spend more on what they drink and what they eat. According to the Organization for Economic Cooperation and Development (OECD), the U.S., Luxembourg, Switzerland, Australia, Germany, Norway, France, Netherlands, are some of the top countries with the highest disposable income in 2020. The increase in disposable income along with the changing consumer lifestyle are contributing toward the popularity of healthy drinking options, which is further driving the growth of non-alcoholic spirits market.
The surge in per capita disposable income among developing countries has led to changing consumer habits while purchasing food & beverage products. Rise in adoption of luxurious lifestyle among middle income population has led to manifold increase in market size and overall demand. Furthermore, Latin America and Middle East region has seen an increase in disposable income since the past decade, which is expected to rapidly boost the demand for non-alcoholic spirits, thus contributing toward the market growth.
The non-alcoholic spirits market is segmented on the basis of product type, category, distribution channel, and region. On the basis of product type, the market is categorized into whiskey, rum, vodka, tequila, and others. According to the category, it is fragmented into conventional and organic. As per distribution channel, the market is divided into food service and food retail. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and Rest of Asia-Pacific), and LAMEA (Brazil, UAE, South Africa, Saudi Arabia, and rest of LAMEA).
The major players operating in the global non-alcoholic spirits market are Diageo, Pernod Ricard, Salcombe Distilling Co, Bacardi, La Martiniquaise, Lyre's Spirit Co, Spiritless Inc., Everleaf Drinks, ArKay Beverages LTD., Caleño, Spirits of Virtue, Aplós, fritz-kulturgüter GmbH, Escape Mocktails, Celtic Soul, Ritual Zero Proof, ROTEAU, Drink Monday, Strykk, and FLUÈRE.
Key Market Insights
- By product type, the whiskey segment was the highest revenue contributor to the market, and is estimated to reach $211.08 million by 2031, with a CAGR of 8.16%.
- By category, the conventional segment dominated the global market, and is estimated to reach $607.53 million by 2031, with a CAGR of 8.7%.
- Based on distribution channel, the food retail segment was the highest revenue contributor to the market, with $154.89 million in 2021, and is estimated to reach $357.58 million by 2031, with a CAGR of 8.84%.
- Based on region, Europe was the highest revenue contributor, accounting for $139.01 million in 2021, and is estimated to reach $303.67 million by 2031, with a
Companies Mentioned
- Bacardi Limited
- Caleño
- Pernod Ricard
- Rheinland Distillers GmbH
- Diageo plc.
- Everleaf Drinks
- ArKay Beverages LTD.
- Spirits of Virtue LLC.
- Spiritless Inc
- ALTD Spirits Co.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 323 |
| Published | August 2024 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 281.12 million |
| Forecasted Market Value ( USD | $ 642.41 million |
| Compound Annual Growth Rate | 8.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
