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Product Analytics Market by Component, Deployment Mode, Application, End-user, Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2021-2031

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    Report

  • 292 Pages
  • December 2022
  • Region: Global
  • Allied Market Research
  • ID: 5743686
Description Jump to:
Product analytics is the process of analyzing how users interact with a product or service. Companies use product analytics to track, analyze, and visualize the user's experience. This helps teams optimize product features based on user data and feedback. In addition, product analytics can answer different types of questions ranging from trends to analyzing feature adoption or user engagement over time, to visualizing intricate experiences and user flows inside or outside the product. Analyzing trends over time is one of the most commonly used types of reporting in product analytics.

It helps companies visualize whether feature adoption is increasing or decreasing over time. Such advantages provide the lucrative opportunities for the market growth during the forecast period. Furthermore, many organizations such as government, retail, and other sectors are adopting product analytics due to surge in demand for digitization. This factor creates lucrative growth opportunities in the market.

Factors such as a shift to algorithm-based analysis for more advanced analytics, and the emergence of opinionated analytics, thus drives the growth of the market. In addition, the increase in requirement to enhance customer behavior management to provide personalized recommendations of products is projected to fuel the adoption of the product analytics market during the forecast period. However, security & privacy concerns among enterprises hamper the growth of the market. Furthermore, the increased use of modern technologies such as Big Data, Machine Learning (ML), Artificial Intelligence (AI), and other analytical technologies, are expected to provide the lucrative growth opportunities for the market in the upcoming years. Moreover, growing demand for cloud-based analytical solutions and managed platforms and rise of digitalization, will create significant opportunities for the market growth in the future.

The product analytics market is segmented on the basis of component, deployment mode, application, end-user, industry vertical, and region. By component, it is bifurcated into software and services. By deployment mode, it is divided into on-premise, and cloud. On the basis of application, it is categorized into design and manufacturing, sales and marketing and consumer engagement. By end user, the market is segregated into small & medium-sized enterprises and large enterprises. By industry vertical, the market is classified into IT and telecommunication, BFSI, manufacturing, consumer goods and retail, media and entertainment, healthcare, energy and utility and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market players operating in the product analytics market are Adobe Inc., Alphabet Inc., Amplitude, Inc., IBM Corporation, LatentView Analytics, Medallia Inc., Mixpanel, Oracle Corporation, Pendo.io Inc. and Salesforce, Inc.. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the product analytics market globally.

KEY BENEFITS FOR STAKEHOLDERS

  • The study provides an in-depth analysis of the global product analytics market forecast along with the current and future trends to explain the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on global product analytics market trends is provided in the report.
  • The Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • The quantitative analysis of the global product analytics market from 2022 to 2031 is provided to determine the market potential.

Key Market Segments

By Component

  • Software
  • Services

By Deployment Mode

  • On-Premise
  • Cloud

By Application

  • Design and Manufacturing
  • Sales and Marketing
  • Consumer Engagement

By End User

  • Large Enterprises
  • Small and Medium-sized Enterprises

By Industry Vertical

  • IT and Telecommunication
  • BFSI
  • Manufacturing
  • Consumer Goods and Retail
  • Media and Entertainment
  • Healthcare
  • Energy and Utility
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Key Market Players

  • Pendo.io Inc.
  • Adobe Inc.
  • IBM Corporation
  • Medallia Inc.
  • Mixpanel
  • Alphabet Inc.
  • Salesforce, Inc.
  • Amplitude, Inc.
  • LatentView Analytics
  • Oracle Corporation

 

Please note:

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increase in adoption of product analytics across enterprises.
3.4.1.2. Rapid changes in business model software due to geographical expansion of the businesses
3.4.2. Restraints
3.4.2.1. Security & privacy concerns
3.4.3. Opportunities
3.4.3.1. Increase in adoption of cloud-based solutions & services
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: PRODUCT ANALYTICS MARKET, BY COMPONENT
4.1 Overview
4.1.1 Market size and forecast
4.2. Software
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market share analysis by country
4.3. Services
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market share analysis by country
CHAPTER 5: PRODUCT ANALYTICS MARKET, BY DEPLOYMENT MODE
5.1 Overview
5.1.1 Market size and forecast
5.2. On-Premise
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market share analysis by country
5.3. Cloud
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market share analysis by country
CHAPTER 6: PRODUCT ANALYTICS MARKET, BY APPLICATION
6.1 Overview
6.1.1 Market size and forecast
6.2. Design and Manufacturing
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market share analysis by country
6.3. Sales and Marketing
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market share analysis by country
6.4. Consumer Engagement
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market share analysis by country
CHAPTER 7: PRODUCT ANALYTICS MARKET, BY END USER
7.1 Overview
7.1.1 Market size and forecast
7.2. Large Enterprises
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market share analysis by country
7.3. Small and Medium-sized Enterprises
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market share analysis by country
CHAPTER 8: PRODUCT ANALYTICS MARKET, BY INDUSTRY VERTICAL
8.1 Overview
8.1.1 Market size and forecast
8.2. IT and Telecommunication
8.2.1 Key market trends, growth factors and opportunities
8.2.2 Market size and forecast, by region
8.2.3 Market share analysis by country
8.3. BFSI
8.3.1 Key market trends, growth factors and opportunities
8.3.2 Market size and forecast, by region
8.3.3 Market share analysis by country
8.4. Manufacturing
8.4.1 Key market trends, growth factors and opportunities
8.4.2 Market size and forecast, by region
8.4.3 Market share analysis by country
8.5. Consumer Goods and Retail
8.5.1 Key market trends, growth factors and opportunities
8.5.2 Market size and forecast, by region
8.5.3 Market share analysis by country
8.6. Media and Entertainment
8.6.1 Key market trends, growth factors and opportunities
8.6.2 Market size and forecast, by region
8.6.3 Market share analysis by country
8.7. Healthcare
8.7.1 Key market trends, growth factors and opportunities
8.7.2 Market size and forecast, by region
8.7.3 Market share analysis by country
8.8. Energy and Utility
8.8.1 Key market trends, growth factors and opportunities
8.8.2 Market size and forecast, by region
8.8.3 Market share analysis by country
8.9. Others
8.9.1 Key market trends, growth factors and opportunities
8.9.2 Market size and forecast, by region
8.9.3 Market share analysis by country
CHAPTER 9: PRODUCT ANALYTICS MARKET, BY REGION
9.1 Overview
9.1.1 Market size and forecast
9.2 North America
9.2.1 Key trends and opportunities
9.2.2 North America Market size and forecast, by Component
9.2.3 North America Market size and forecast, by Deployment Mode
9.2.4 North America Market size and forecast, by Application
9.2.5 North America Market size and forecast, by End User
9.2.6 North America Market size and forecast, by Industry Vertical
9.2.7 North America Market size and forecast, by country
9.2.7.1 U.S.
9.2.7.1.1 Key market trends, growth factors and opportunities
9.2.7.1.2 Market size and forecast, by Component
9.2.7.1.3 Market size and forecast, by Deployment Mode
9.2.7.1.4 Market size and forecast, by Application
9.2.7.1.5 Market size and forecast, by End User
9.2.7.1.6 Market size and forecast, by Industry Vertical
9.2.7.2 Canada
9.2.7.2.1 Key market trends, growth factors and opportunities
9.2.7.2.2 Market size and forecast, by Component
9.2.7.2.3 Market size and forecast, by Deployment Mode
9.2.7.2.4 Market size and forecast, by Application
9.2.7.2.5 Market size and forecast, by End User
9.2.7.2.6 Market size and forecast, by Industry Vertical
9.3 Europe
9.3.1 Key trends and opportunities
9.3.2 Europe Market size and forecast, by Component
9.3.3 Europe Market size and forecast, by Deployment Mode
9.3.4 Europe Market size and forecast, by Application
9.3.5 Europe Market size and forecast, by End User
9.3.6 Europe Market size and forecast, by Industry Vertical
9.3.7 Europe Market size and forecast, by country
9.3.7.1 UK
9.3.7.1.1 Key market trends, growth factors and opportunities
9.3.7.1.2 Market size and forecast, by Component
9.3.7.1.3 Market size and forecast, by Deployment Mode
9.3.7.1.4 Market size and forecast, by Application
9.3.7.1.5 Market size and forecast, by End User
9.3.7.1.6 Market size and forecast, by Industry Vertical
9.3.7.2 Germany
9.3.7.2.1 Key market trends, growth factors and opportunities
9.3.7.2.2 Market size and forecast, by Component
9.3.7.2.3 Market size and forecast, by Deployment Mode
9.3.7.2.4 Market size and forecast, by Application
9.3.7.2.5 Market size and forecast, by End User
9.3.7.2.6 Market size and forecast, by Industry Vertical
9.3.7.3 France
9.3.7.3.1 Key market trends, growth factors and opportunities
9.3.7.3.2 Market size and forecast, by Component
9.3.7.3.3 Market size and forecast, by Deployment Mode
9.3.7.3.4 Market size and forecast, by Application
9.3.7.3.5 Market size and forecast, by End User
9.3.7.3.6 Market size and forecast, by Industry Vertical
9.3.7.4 Italy
9.3.7.4.1 Key market trends, growth factors and opportunities
9.3.7.4.2 Market size and forecast, by Component
9.3.7.4.3 Market size and forecast, by Deployment Mode
9.3.7.4.4 Market size and forecast, by Application
9.3.7.4.5 Market size and forecast, by End User
9.3.7.4.6 Market size and forecast, by Industry Vertical
9.3.7.5 Spain
9.3.7.5.1 Key market trends, growth factors and opportunities
9.3.7.5.2 Market size and forecast, by Component
9.3.7.5.3 Market size and forecast, by Deployment Mode
9.3.7.5.4 Market size and forecast, by Application
9.3.7.5.5 Market size and forecast, by End User
9.3.7.5.6 Market size and forecast, by Industry Vertical
9.3.7.6 Rest of Europe
9.3.7.6.1 Key market trends, growth factors and opportunities
9.3.7.6.2 Market size and forecast, by Component
9.3.7.6.3 Market size and forecast, by Deployment Mode
9.3.7.6.4 Market size and forecast, by Application
9.3.7.6.5 Market size and forecast, by End User
9.3.7.6.6 Market size and forecast, by Industry Vertical
9.4 Asia-Pacific
9.4.1 Key trends and opportunities
9.4.2 Asia-Pacific Market size and forecast, by Component
9.4.3 Asia-Pacific Market size and forecast, by Deployment Mode
9.4.4 Asia-Pacific Market size and forecast, by Application
9.4.5 Asia-Pacific Market size and forecast, by End User
9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
9.4.7 Asia-Pacific Market size and forecast, by country
9.4.7.1 China
9.4.7.1.1 Key market trends, growth factors and opportunities
9.4.7.1.2 Market size and forecast, by Component
9.4.7.1.3 Market size and forecast, by Deployment Mode
9.4.7.1.4 Market size and forecast, by Application
9.4.7.1.5 Market size and forecast, by End User
9.4.7.1.6 Market size and forecast, by Industry Vertical
9.4.7.2 Japan
9.4.7.2.1 Key market trends, growth factors and opportunities
9.4.7.2.2 Market size and forecast, by Component
9.4.7.2.3 Market size and forecast, by Deployment Mode
9.4.7.2.4 Market size and forecast, by Application
9.4.7.2.5 Market size and forecast, by End User
9.4.7.2.6 Market size and forecast, by Industry Vertical
9.4.7.3 India
9.4.7.3.1 Key market trends, growth factors and opportunities
9.4.7.3.2 Market size and forecast, by Component
9.4.7.3.3 Market size and forecast, by Deployment Mode
9.4.7.3.4 Market size and forecast, by Application
9.4.7.3.5 Market size and forecast, by End User
9.4.7.3.6 Market size and forecast, by Industry Vertical
9.4.7.4 Australia
9.4.7.4.1 Key market trends, growth factors and opportunities
9.4.7.4.2 Market size and forecast, by Component
9.4.7.4.3 Market size and forecast, by Deployment Mode
9.4.7.4.4 Market size and forecast, by Application
9.4.7.4.5 Market size and forecast, by End User
9.4.7.4.6 Market size and forecast, by Industry Vertical
9.4.7.5 South Korea
9.4.7.5.1 Key market trends, growth factors and opportunities
9.4.7.5.2 Market size and forecast, by Component
9.4.7.5.3 Market size and forecast, by Deployment Mode
9.4.7.5.4 Market size and forecast, by Application
9.4.7.5.5 Market size and forecast, by End User
9.4.7.5.6 Market size and forecast, by Industry Vertical
9.4.7.6 Rest of Asia-Pacific
9.4.7.6.1 Key market trends, growth factors and opportunities
9.4.7.6.2 Market size and forecast, by Component
9.4.7.6.3 Market size and forecast, by Deployment Mode
9.4.7.6.4 Market size and forecast, by Application
9.4.7.6.5 Market size and forecast, by End User
9.4.7.6.6 Market size and forecast, by Industry Vertical
9.5 LAMEA
9.5.1 Key trends and opportunities
9.5.2 LAMEA Market size and forecast, by Component
9.5.3 LAMEA Market size and forecast, by Deployment Mode
9.5.4 LAMEA Market size and forecast, by Application
9.5.5 LAMEA Market size and forecast, by End User
9.5.6 LAMEA Market size and forecast, by Industry Vertical
9.5.7 LAMEA Market size and forecast, by country
9.5.7.1 Latin America
9.5.7.1.1 Key market trends, growth factors and opportunities
9.5.7.1.2 Market size and forecast, by Component
9.5.7.1.3 Market size and forecast, by Deployment Mode
9.5.7.1.4 Market size and forecast, by Application
9.5.7.1.5 Market size and forecast, by End User
9.5.7.1.6 Market size and forecast, by Industry Vertical
9.5.7.2 Middle East
9.5.7.2.1 Key market trends, growth factors and opportunities
9.5.7.2.2 Market size and forecast, by Component
9.5.7.2.3 Market size and forecast, by Deployment Mode
9.5.7.2.4 Market size and forecast, by Application
9.5.7.2.5 Market size and forecast, by End User
9.5.7.2.6 Market size and forecast, by Industry Vertical
9.5.7.3 Africa
9.5.7.3.1 Key market trends, growth factors and opportunities
9.5.7.3.2 Market size and forecast, by Component
9.5.7.3.3 Market size and forecast, by Deployment Mode
9.5.7.3.4 Market size and forecast, by Application
9.5.7.3.5 Market size and forecast, by End User
9.5.7.3.6 Market size and forecast, by Industry Vertical
CHAPTER 10: COMPETITIVE LANDSCAPE
10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Top player positioning, 2021
CHAPTER 11: COMPANY PROFILES
11.1 Pendo. io Inc.
11.1.1 Company overview
11.1.2 Key Executives
11.1.3 Company snapshot
11.1.4 Operating business segments
11.1.5 Product portfolio
11.1.6 Business performance
11.1.7 Key strategic moves and developments
11.2 Adobe Inc.
11.2.1 Company overview
11.2.2 Key Executives
11.2.3 Company snapshot
11.2.4 Operating business segments
11.2.5 Product portfolio
11.2.6 Business performance
11.2.7 Key strategic moves and developments
11.3 IBM Corporation
11.3.1 Company overview
11.3.2 Key Executives
11.3.3 Company snapshot
11.3.4 Operating business segments
11.3.5 Product portfolio
11.3.6 Business performance
11.3.7 Key strategic moves and developments
11.4 Medallia Inc.
11.4.1 Company overview
11.4.2 Key Executives
11.4.3 Company snapshot
11.4.4 Operating business segments
11.4.5 Product portfolio
11.4.6 Business performance
11.4.7 Key strategic moves and developments
11.5 Mixpanel
11.5.1 Company overview
11.5.2 Key Executives
11.5.3 Company snapshot
11.5.4 Operating business segments
11.5.5 Product portfolio
11.5.6 Business performance
11.5.7 Key strategic moves and developments
11.6 Alphabet Inc.
11.6.1 Company overview
11.6.2 Key Executives
11.6.3 Company snapshot
11.6.4 Operating business segments
11.6.5 Product portfolio
11.6.6 Business performance
11.6.7 Key strategic moves and developments
11.7 Salesforce, Inc.
11.7.1 Company overview
11.7.2 Key Executives
11.7.3 Company snapshot
11.7.4 Operating business segments
11.7.5 Product portfolio
11.7.6 Business performance
11.7.7 Key strategic moves and developments
11.8 Amplitude, Inc.
11.8.1 Company overview
11.8.2 Key Executives
11.8.3 Company snapshot
11.8.4 Operating business segments
11.8.5 Product portfolio
11.8.6 Business performance
11.8.7 Key strategic moves and developments
11.9 LatentView Analytics
11.9.1 Company overview
11.9.2 Key Executives
11.9.3 Company snapshot
11.9.4 Operating business segments
11.9.5 Product portfolio
11.9.6 Business performance
11.9.7 Key strategic moves and developments
11.10 Oracle Corporation
11.10.1 Company overview
11.10.2 Key Executives
11.10.3 Company snapshot
11.10.4 Operating business segments
11.10.5 Product portfolio
11.10.6 Business performance
11.10.7 Key strategic moves and developments
List of Tables
Table 1. Global Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 2. Product Analytics Market for Software, by Region, 2021-2031 (Revenue, $Million)
Table 3. Product Analytics Market for Services, by Region, 2021-2031 (Revenue, $Million)
Table 4. Global Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 5. Product Analytics Market for On-Premise, by Region, 2021-2031 (Revenue, $Million)
Table 6. Product Analytics Market for Cloud, by Region, 2021-2031 (Revenue, $Million)
Table 7. Global Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 8. Product Analytics Market for Design and Manufacturing, by Region, 2021-2031 (Revenue, $Million)
Table 9. Product Analytics Market for Sales and Marketing, by Region, 2021-2031 (Revenue, $Million)
Table 10. Product Analytics Market for Consumer Engagement, by Region, 2021-2031 (Revenue, $Million)
Table 11. Global Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 12. Product Analytics Market for Large Enterprises, by Region, 2021-2031 (Revenue, $Million)
Table 13. Product Analytics Market for Small and Medium-Sized Enterprises, by Region, 2021-2031 (Revenue, $Million)
Table 14. Global Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 15. Product Analytics Market for It and Telecommunication, by Region, 2021-2031 (Revenue, $Million)
Table 16. Product Analytics Market for Bfsi, by Region, 2021-2031 (Revenue, $Million)
Table 17. Product Analytics Market for Manufacturing, by Region, 2021-2031 (Revenue, $Million)
Table 18. Product Analytics Market for Consumer Goods and Retail, by Region, 2021-2031 (Revenue, $Million)
Table 19. Product Analytics Market for Media and Entertainment, by Region, 2021-2031 (Revenue, $Million)
Table 20. Product Analytics Market for Healthcare, by Region, 2021-2031 (Revenue, $Million)
Table 21. Product Analytics Market for Energy and Utility, by Region, 2021-2031 (Revenue, $Million)
Table 22. Product Analytics Market for Others, by Region, 2021-2031 (Revenue, $Million)
Table 23. Product Analytics Market, by Region, 2021-2031 (Revenue, $Million)
Table 24. North America Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 25. North America Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 26. North America Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 27. North America Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 28. North America Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 29. North America Product Analytics Market, by Country, 2021-2031 (Revenue, $Million)
Table 30. U.S. Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 31. U.S. Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 32. U.S. Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 33. U.S. Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 34. U.S. Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 35. Canada Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 36. Canada Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 37. Canada Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 38. Canada Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 39. Canada Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 40. Europe Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 41. Europe Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 42. Europe Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 43. Europe Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 44. Europe Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 45. Europe Product Analytics Market, by Country, 2021-2031 (Revenue, $Million)
Table 46. UK Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 47. UK Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 48. UK Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 49. UK Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 50. UK Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 51. Germany Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 52. Germany Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 53. Germany Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 54. Germany Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 55. Germany Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 56. France Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 57. France Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 58. France Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 59. France Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 60. France Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 61. Italy Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 62. Italy Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 63. Italy Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 64. Italy Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 65. Italy Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 66. Spain Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 67. Spain Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 68. Spain Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 69. Spain Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 70. Spain Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 71. Rest of Europe Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 72. Rest of Europe Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 73. Rest of Europe Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 74. Rest of Europe Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 75. Rest of Europe Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 76. Asia-Pacific Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 77. Asia-Pacific Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 78. Asia-Pacific Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 79. Asia-Pacific Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 80. Asia-Pacific Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 81. Asia-Pacific Product Analytics Market, by Country, 2021-2031 (Revenue, $Million)
Table 82. China Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 83. China Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 84. China Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 85. China Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 86. China Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 87. Japan Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 88. Japan Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 89. Japan Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 90. Japan Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 91. Japan Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 92. India Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 93. India Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 94. India Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 95. India Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 96. India Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 97. Australia Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 98. Australia Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 99. Australia Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 100. Australia Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 101. Australia Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 102. South Korea Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 103. South Korea Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 104. South Korea Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 105. South Korea Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 106. South Korea Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 107. Rest of Asia-Pacific Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 108. Rest of Asia-Pacific Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 109. Rest of Asia-Pacific Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 110. Rest of Asia-Pacific Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 111. Rest of Asia-Pacific Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 112. LAMEA Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 113. LAMEA Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 114. LAMEA Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 115. LAMEA Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 116. LAMEA Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 117. LAMEA Product Analytics Market, by Country, 2021-2031 (Revenue, $Million)
Table 118. Latin America Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 119. Latin America Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 120. Latin America Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 121. Latin America Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 122. Latin America Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 123. Middle East Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 124. Middle East Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 125. Middle East Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 126. Middle East Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 127. Middle East Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 128. Africa Product Analytics Market, by Component, 2021-2031 (Revenue, $Million)
Table 129. Africa Product Analytics Market, by Deployment Mode, 2021-2031 (Revenue, $Million)
Table 130. Africa Product Analytics Market, by Application, 2021-2031 (Revenue, $Million)
Table 131. Africa Product Analytics Market, by End-user, 2021-2031 (Revenue, $Million)
Table 132. Africa Product Analytics Market, by Industry Vertical, 2021-2031 (Revenue, $Million)
Table 133. Pendo.Io Inc.: Key Executives
Table 134. Pendo.Io Inc.: Company Snapshot
Table 135. Pendo.Io Inc.: Operating Segments
Table 136. Pendo.Io Inc.: Product Portfolio
Table 137. Pendo.Io Inc.: Net Sales
Table 138. Pendo.Io Inc.: Key Stratergies
Table 139. Adobe Inc.: Key Executives
Table 140. Adobe Inc.: Company Snapshot
Table 141. Adobe Inc.: Operating Segments
Table 142. Adobe Inc.: Product Portfolio
Table 143. Adobe Inc.: Net Sales
Table 144. Adobe Inc.: Key Stratergies
Table 145. IBM Corporation: Key Executives
Table 146. IBM Corporation: Company Snapshot
Table 147. IBM Corporation: Operating Segments
Table 148. IBM Corporation: Product Portfolio
Table 149. IBM Corporation: Net Sales
Table 150. IBM Corporation: Key Stratergies
Table 151. Medallia Inc.: Key Executives
Table 152. Medallia Inc.: Company Snapshot
Table 153. Medallia Inc.: Operating Segments
Table 154. Medallia Inc.: Product Portfolio
Table 155. Medallia Inc.: Net Sales
Table 156. Medallia Inc.: Key Stratergies
Table 157. Mixpanel: Key Executives
Table 158. Mixpanel: Company Snapshot
Table 159. Mixpanel: Operating Segments
Table 160. Mixpanel: Product Portfolio
Table 161. Mixpanel: Net Sales
Table 162. Mixpanel: Key Stratergies
Table 163. Alphabet Inc.: Key Executives
Table 164. Alphabet Inc.: Company Snapshot
Table 165. Alphabet Inc.: Operating Segments
Table 166. Alphabet Inc.: Product Portfolio
Table 167. Alphabet Inc.: Net Sales
Table 168. Alphabet Inc.: Key Stratergies
Table 169. Salesforce, Inc.: Key Executives
Table 170. Salesforce, Inc.: Company Snapshot
Table 171. Salesforce, Inc.: Operating Segments
Table 172. Salesforce, Inc.: Product Portfolio
Table 173. Salesforce, Inc.: Net Sales
Table 174. Salesforce, Inc.: Key Stratergies
Table 175. Amplitude, Inc.: Key Executives
Table 176. Amplitude, Inc.: Company Snapshot
Table 177. Amplitude, Inc.: Operating Segments
Table 178. Amplitude, Inc.: Product Portfolio
Table 179. Amplitude, Inc.: Net Sales
Table 180. Amplitude, Inc.: Key Stratergies
Table 181. Latentview Analytics: Key Executives
Table 182. Latentview Analytics: Company Snapshot
Table 183. Latentview Analytics: Operating Segments
Table 184. Latentview Analytics: Product Portfolio
Table 185. Latentview Analytics: Net Sales
Table 186. Latentview Analytics: Key Stratergies
Table 187. Oracle Corporation: Key Executives
Table 188. Oracle Corporation: Company Snapshot
Table 189. Oracle Corporation: Operating Segments
Table 190. Oracle Corporation: Product Portfolio
Table 191. Oracle Corporation: Net Sales
Table 192. Oracle Corporation: Key Stratergies
List of Figures
Figure 1. Segmentation of Product Analytics Market, 2021-2031
Figure 2. Product Analytics Market, 2021-2031
Figure 3. Top Investment Pockets, by Region
Figure 4. Porter Five-1
Figure 5. Porter Five-2
Figure 6. Porter Five-3
Figure 7. Porter Five-4
Figure 8. Porter Five-5
Figure 9. Product Analytics Market: Drivers, Restraints and Opportunities
Figure 10. Product Analytics Market, by Component, 2021 (%)
Figure 11. Comparative Share Analysis of Software Product Analytics Market, 2021 and 2031 (%)
Figure 12. Comparative Share Analysis of Services Product Analytics Market, 2021 and 2031 (%)
Figure 13. Product Analytics Market, by Deployment Mode, 2021 (%)
Figure 14. Comparative Share Analysis of On-Premise Product Analytics Market, 2021 and 2031 (%)
Figure 15. Comparative Share Analysis of Cloud Product Analytics Market, 2021 and 2031 (%)
Figure 16. Product Analytics Market, by Application, 2021 (%)
Figure 17. Comparative Share Analysis of Design and Manufacturing Product Analytics Market, 2021 and 2031 (%)
Figure 18. Comparative Share Analysis of Sales and Marketing Product Analytics Market, 2021 and 2031 (%)
Figure 19. Comparative Share Analysis of Consumer Engagement Product Analytics Market, 2021 and 2031 (%)
Figure 20. Product Analytics Market, by End-user, 2021 (%)
Figure 21. Comparative Share Analysis of Large Enterprises Product Analytics Market, 2021 and 2031 (%)
Figure 22. Comparative Share Analysis of Small and Medium-Sized Enterprises Product Analytics Market, 2021 and 2031 (%)
Figure 23. Product Analytics Market, by Industry Vertical, 2021 (%)
Figure 24. Comparative Share Analysis of It and Telecommunication Product Analytics Market, 2021 and 2031 (%)
Figure 25. Comparative Share Analysis of Bfsi Product Analytics Market, 2021 and 2031 (%)
Figure 26. Comparative Share Analysis of Manufacturing Product Analytics Market, 2021 and 2031 (%)
Figure 27. Comparative Share Analysis of Consumer Goods and Retail Product Analytics Market, 2021 and 2031 (%)
Figure 28. Comparative Share Analysis of Media and Entertainment Product Analytics Market, 2021 and 2031 (%)
Figure 29. Comparative Share Analysis of Healthcare Product Analytics Market, 2021 and 2031 (%)
Figure 30. Comparative Share Analysis of Energy and Utility Product Analytics Market, 2021 and 2031 (%)
Figure 31. Comparative Share Analysis of Others Product Analytics Market, 2021 and 2031 (%)
Figure 32. Product Analytics Market by Region, 2021
Figure 33. U.S. Product Analytics Market, 2021-2031 ($Million)
Figure 34. Canada Product Analytics Market, 2021-2031 ($Million)
Figure 35. UK Product Analytics Market, 2021-2031 ($Million)
Figure 36. Germany Product Analytics Market, 2021-2031 ($Million)
Figure 37. France Product Analytics Market, 2021-2031 ($Million)
Figure 38. Italy Product Analytics Market, 2021-2031 ($Million)
Figure 39. Spain Product Analytics Market, 2021-2031 ($Million)
Figure 40. Rest of Europe Product Analytics Market, 2021-2031 ($Million)
Figure 41. China Product Analytics Market, 2021-2031 ($Million)
Figure 42. Japan Product Analytics Market, 2021-2031 ($Million)
Figure 43. India Product Analytics Market, 2021-2031 ($Million)
Figure 44. Australia Product Analytics Market, 2021-2031 ($Million)
Figure 45. South Korea Product Analytics Market, 2021-2031 ($Million)
Figure 46. Rest of Asia-Pacific Product Analytics Market, 2021-2031 ($Million)
Figure 47. Latin America Product Analytics Market, 2021-2031 ($Million)
Figure 48. Middle East Product Analytics Market, 2021-2031 ($Million)
Figure 49. Africa Product Analytics Market, 2021-2031 ($Million)
Figure 50. Top Winning Strategies, by Year
Figure 51. Top Winning Strategies, by Development
Figure 52. Top Winning Strategies, by Company
Figure 53. Product Mapping of Top 10 Players
Figure 54. Competitive Dashboard
Figure 55. Competitive Heatmap of Top 10 Key Players
Figure 56. Top Player Positioning, 2021
Figure 57. Pendo.Io Inc..: Net Sales ($Million)
Figure 58. Adobe Inc..: Net Sales ($Million)
Figure 59. IBM Corporation.: Net Sales ($Million)
Figure 60. Medallia Inc..: Net Sales ($Million)
Figure 61. Mixpanel.: Net Sales ($Million)
Figure 62. Alphabet Inc..: Net Sales ($Million)
Figure 63. Salesforce, Inc..: Net Sales ($Million)
Figure 64. Amplitude, Inc..: Net Sales ($Million)
Figure 65. Latentview Analytics.: Net Sales ($Million)
Figure 66. Oracle Corporation.: Net Sales ($Million)

Executive Summary

According to the report titled, “Product Analytics Market," The product analytics market was valued at $10.2 billion in 2021, and is estimated to reach $76.7 billion by 2031, growing at a CAGR of 22.7% from 2022 to 2031.

The Product Analytics Market is likely to experience a significant growth rate of 22.7% from 2022-2031, owing to increasing market demand from consumer goods and retail sector.

Product Analytics is the collection, and interpretation of usage data within the product and the application of usage data into more effective decision making. Product Analytics is often used to illustrate how users utilize the product features, predict areas of product friction, and improve the product experience.

Surge in digitalization transformation initiative due to COVID-19 outbreak, drives the growth of the market. In addition, increase in adoption of product analytics across enterprises and emergence of social networking platforms strengthen the growth of the market for future. Moreover, enterprises embrace multi-cloud environments and rapid changes in business model software due to geographical expansion of the businesses that propel the growth of the market. However, security & privacy concerns among enterprises and high cost of innovation & budget constraints hamper the growth of the market. Furthermore, rise of product analytics adoption in developing regions are expected to provide the lucrative growth opportunities for the market in the upcoming years.

The product analytics market is segmented on the basis of component, deployment mode, application, end-user, industry vertical, and region. By component, it is bifurcated into software and services. By deployment mode, it is divided into on-premise, and cloud. On the basis of application, it is categorized into design and manufacturing, sales and marketing and consumer engagement. By end user, the market is segregated into small & medium-sized enterprises and large enterprises. By industry vertical, the market is classified into IT and telecommunication, BFSI, manufacturing, consumer goods and retail, media and entertainment, healthcare, energy and utility and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market players operating in the product analytics market are Adobe Inc., Alphabet Inc., Amplitude, Inc., IBM Corporation, LatentView Analytics, Medallia Inc., Mixpanel, Oracle Corporation, Pendo.io Inc. and Salesforce, Inc.. The players in the market have been actively engaged in the adoption various strategies such as partnership, product launch, collaboration, and acquisition to remain competitive and gain advantage over the competitors in the market. For instance, in July 2022, SAP SE acquired Askdata, a startup focused on search-driven analytics. With the acquisition of Askdata, SAP strengthens its ability to help organizations take better-informed decisions by leveraging AI-driven natural language searches. Users are empowered to search, interact and collaborate on live data to maximize business insights.

Key Market Insights

  • By component, the software segment was the highest revenue contributor to the market in 2021, and is estimated to reach $46,236.76 million by 2031, with a CAGR of 21.3%. However, the services segment is estimated to be the fastest growing segment with the CAGR of 25.1% during the forecast period.
  • By deployment mode, the on-premise segment dominated the global market share in 2021, and is estimated to reach $28,177.07 million by 2031, with a CAGR of 16.8%. However, the cloud segment is expected to be the fastest growing segment of market during the forecast period.
  • Based on application, the consumer engagement segment was the highest revenue contributor to the market, with $5,411.39 million in 2021, and is estimated to reach $33,436.63 million by 2031, with a CAGR of 20.3%.
  • By end-users, the enterprises segment dominated the global market share in 2021, and is estimated to reach $40,455.18 million by 2031, with a CAGR of 20.6%. However, the small and medium-sized enterprises segment is expected to be the fastest growing segment of product analytics market during the forecast period.
  • Based on industry vertical, the consumer goods and retail segment was the highest revenue contributor to the market, with $2,984.67 million in 2021, and is estimated to reach $14,738.40 million by 2031, with a CAGR of 17.6%.
  • Region wise, North America was the highest revenue contributor, accounting for $3,726.72 million in 2021, and is estimated to reach $17,822.13 million by 2031, with a CAGR of 17.2%.

Companies Mentioned

  • Pendo.io Inc.
  • Adobe Inc.
  • IBM Corporation
  • Medallia Inc.
  • Mixpanel
  • Alphabet Inc.
  • Salesforce, Inc.
  • Amplitude, Inc.
  • LatentView Analytics
  • Oracle Corporation

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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