The Middle East And North Africa (MENA) out of home dining (OOHD) market in 2022 was valued at US$44.80 billion. The market value is projected to reach US$81.82 billion by 2028. Out-of-home dining sector (OOHD) focuses on providing food services. It is one of the key components of the hospitality industry. Meals are generally served and eaten on the premises, but many Out Of Home Dining outlets/ restaurants also offer take-out and food delivery services.
The market value is expected to grow at a CAGR of 10.66% during the forecast period of 2023-2028, with full-service restaurants (FSR) and casual dining segment being the dominant segment owing to rising consumer’s disposable income. The rising demand for healthy food coupled with creative presentation is becoming a key trend in the global foodservice industry. Nowadays, consumers are more influenced by the food quality and service experience of a restaurant. Emergence of new communities and projects, favorable consumer demographics, changing consumer preferences, growing tourism sector and rising consumer demand for convenience and quality meals at affordable prices are the significant factors further expected to drive the MENA out of home dining market.
Market Segmentation Analysis:
- By Segment: The report provides the bifurcation of the market into five categories based on the segment: full-service restaurants (FSR) and casual dining, quick service restaurants (QSR), indulgence outlets, coffee shops and others. In 2022, in terms of value, full-service restaurants (FSR) and casual dining segment held the major share in the market. Full-service restaurants can offer better customer service and healthy food according to the demand of the customers. High end restaurants for formal and casual dining are becoming the main choice of consumers in the recent years. In addition, lower cost and casual dining full service restaurants have been gaining increasing momentum, especially in developing economies, amid the spike in working population and rapid penetration of dine-out culture.
- By Region: The report provides the bifurcation of the market into into four core regions: Kingdom of Saudi Arabia (KSA), Egypt, United Arab Emirates (UAE) and Kuwait. In 2022, Kingdom of Saudi Arabia (KSA) held the major share in the market, followed by UAE. The high levels of disposable income which prevail among the Saudi population, coupled with the harsh climatic conditions in the country and the relatively limited range of other pastimes and leisure activities, make eating out and shopping the entertainment of choice for a large segment of the Saudi population propelling the overall OOHD market.
- The report also provides the detailed analysis of the Kingdom of Saudi Arabia (KSA), United Arab Emirates (UAE), Egypt and Kuwait Out Of Home Dining market by segments (full-service restaurants (FSR) and casual dining, quick service restaurants (QSR) and other OOHD). The makeup of the OOHD sector varies among markets. Owing to increased disposable income and growing tourism sector, FSR and casual dining are the largest segments in KSA and the UAE, followed by QSR. In contrast, QSR dominates in Kuwait and Egypt with FSR and casual dining coming in second as the Kuwait and Egypt has inclining young and urban poplation, thus exhibiting higher fast-food consumption among them.
Market Dynamics:
- Growth Drivers: One of the most important factors impacting the MENA out of home dining market is the rising disposable income. High disposable income causes consumers to spend more on a variety of activities, including hotels and restaurants. GCC countries benefit from large government-led economic transformation and diversification projects, high purchasing power, extensive new infrastructure developments, and a high overall level of economic resilience, which is supported by stable currencies pegged to the US dollar. In addition to this, the market has been growing over the past few years, due to factors such as rapid urbanization, young demographics, flourishing tourism sector and many other factors.
- Challenges: However, the market has been confronted with some challenges specifically, regulatory intervention & change in consumer tastes and preferences, etc.
- Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as modernization of retail sector and increasing outdoor/entertainment, adoption of western-style meals, digitization of out of home dining, underpenetrated market, social media influencers, increasing share of chained (organized) QSR restaurants and increasing penetration of smartphones etc. Rising consumer purchasing power is a primary factor in increasing penetration of organised players in the Middle East and North African OOHD market. Besides, these organized chains offer affordable prices for their products and match the local consumer's tastes and preferences, thus making them a preferable choice. Furthermore, post COVID-19, the QSR segment has increasingly been a prominent choice among consumers as they provide convenient home delivery options. The share of chained (organized) QSR restaurants is thus expected to propel during forecasted years.
Impact Analysis of COVID-19 and Way Forward:
The sudden outbreak of the COVID-19 pandemic has caused a significant strain on the growth of the Middle East and North Africa out of home dining market. Strict measures to contain the spread of the virus during the pandemic adversely impacted tourism, consumer mobility, and purchasing behaviors. The subsequent economic shock, which was accompanied by store closures and global supply-chain disruptions, temporarily halted the rise in the OOHD consumer demand. Within OOHD, the pandemic had a more detrimental impact on FSR than on QSR. FSR struggled to adapt to the needs of the home delivery and drive through channels. In 2020, FSR experienced a sharper fall in sales than QSR.
Competitive Landscape:
The market for OOHD is severely fragmented. The largest players control only a small portion of the market, and there are many small participants.
The key players in the MENA out of home dining market are:
- Americana Restaurants Ltd.
- Alshaya Group
- Herfy Food Services Co Ltd
- Emirates Fast Food Co.
- Al Maousherji Catering Company
- Alamar Foods Company
- AlBaik
- Al Farooj Fresh
- Al Tazaj
- Cenomi Retail (Alhoikar)
- Seazen Group
- Caesars Group Of Companies
The MENA restaurant industry has low entry barriers, as evidenced by the modest capital requirements and straightforward operations. Consequently, small, or sole proprietorship operations dominate the industry. Food preferences are typically determined by local consumer demand, thereby adding to the fragmentation of a largely local business. The diverse nature of the GCC population generates high demand for ethnic food specialties and international cuisine, further contributing to a localized, segmented market.
Table of Contents
1. Executive Summary
2. Introduction
2.1 Out Of Home Dining: An Overview
2.1.1 Definition of Out Of Home Dining
2.2 Out Of Home Dining Segmentation: An Overview
2.2.1 Out Of Home Dining Segmentation
3. Middle East And North Africa (MENA) Market Analysis
3.1 MENA Out Of Home Dining Market: An Analysis
3.1.1 MENA Out Of Home Dining Market: An Overview
3.1.2 MENA Out Of Home Dining Market by Value
3.1.3 MENA Out Of Home Dining Market by Segment (Full-Service Restaurants (FSR) And Casual Dining, Quick Service Restaurants (QSR), Indulgence Outlets, Coffee Shops And Others)
3.1.4 MENA Out Of Home Dining Market by Region (Kingdom of Saudi Arabia (KSA), Egypt, United Arab Emirates (UAE) and Kuwait)
3.2 MENA Out Of Home Dining Market: Segment Analysis
3.2.1 MENA Out Of Home Dining Market by Segment: An Overview
3.2.2 MENA Full-Service Restaurants (FSR) And Casual Dining Market by Value
3.2.3 MENA Quick Service Restaurants (QSR) Market by Value
3.2.4 MENA Indulgence Outlets Market by Value
3.2.5 MENA Coffee Shops Market by Value
3.2.6 MENA Other Out-Of-Home Dining Market by Value
4. Regional Market Analysis
4.1 Kingdom of Saudi Arabia (KSA) Out Of Home Dining Market: An Analysis
4.1.1 KSA Out Of Home Dining Market: An Overview
4.1.2 KSA Out Of Home Dining Market by Value
4.1.3 KSA Out Of Home Dining Market by Segment (Quick Service Restaurants (QSR), Full-Service Restaurants (FSR) & Casual Dining And Others)
4.1.4 KSA Full-Service Restaurants (FSR) and Casual Dining Market by Value
4.1.5 KSA Quick Service Restaurants (QSR) Market by Value
4.1.6 KSA Other Out Of Home Dining Market by Value
4.2 UAE Out Of Home Dining Market: An Overview
4.2.1 UAE Out Of Home Dining Market: An Overview
4.2.2 UAE Out Of Home Dining Market by Value
4.2.3 UAE Out Of Home Dining Market by Segment (Quick Service Restaurants (QSR), Full-Service Restaurants (FSR) & Casual Dining And Others)
4.2.4 UAE Full-Service Restaurants (FSR) and Casual Dining Market by Value
4.2.5 UAE Quick Service Restaurants (QSR) Market by Value
4.2.6 UAE Other Out Of Home Dining Market by Value
4.3 Egypt Out Of Home Dining Market: An Analysis
4.3.1 Egypt Out Of Home Dining Market: An Overview
4.3.2 Egypt Out Of Home Dining Market by Value
4.3.3 Egypt Out Of Home Dining Market by Segment (Quick Service Restaurants (QSR), Full-Service Restaurants (FSR) & Casual Dining And Others)
4.3.4 Egypt Quick Service Restaurants (QSR) Market by Value
4.3.5 Egypt Full-Service Restaurants (FSR) and Casual Dining Market by Value
4.3.6 Egypt Other Out Of Home Dining Market by Value
4.4 Kuwait Out Of Home Dining Market: An Analysis
4.4.1 Kuwait Out Of Home Dining Market: An Overview
4.4.2 Kuwait Out Of Home Dining Market by Value
4.4.3 Kuwait Out Of Home Dining Market by Segment (Quick Service Restaurants (QSR), Full-Service Restaurants (FSR) & Casual Dining And Others)
4.4.4 Kuwait Quick Service Restaurants (QSR) Market by Value
4.4.5 Kuwait Full-Service Restaurants (FSR) and Casual Dining Market by Value
4.4.6 Kuwait Other Out Of Home Dining Market by Value
5. Impact of COVID-19
5.1 Impact of COVID-19
5.1.1 Impact of COVID-19 on Out Of Home Dining Market
5.1.2 Decline in Out Of Home Dining Market Sales
5.1.3 Incline in Home Delivery Segment
5.1.4 Post-COVID-19 Scenario of Out Of Home Dining Market
6. Market Dynamics
6.1 Growth Drivers
6.1.1 Rising Disposable Income
6.1.2 Rapid Urbanization
6.1.3 Young Demographics
6.1.4 Flourishing Tourism Sector
6.2 Challenges
6.2.1 Regulatory Intervention & Change In Consumer Tastes And Preferences
6.3 Market Trends
6.3.1 Increasing Penetration of Smartphones
6.3.2 Increasing Share of Chained (Organized) QSR Restaurants
6.3.3 Social Media Influencers
6.3.4 Underpenetrated Market
6.3.5 Digitization Of Out Of Home Dining
6.3.6 Adoption of Western-style Meals
6.3.7 Modernization Of Retail Sector And Increasing Outdoor/Entertainment
7. Competitive Landscape
7.1 MENA Out Of Home Dining Players by Market Share
7.2 MENA Out Of Home Dining Market Players: Key Comparison
7.3 MENA Out Of Home Dining Market Players by Number of Restaurants
8. Company Profiles
8.1 Americana Restaurants Ltd.
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy
8.2 Alshaya Group
8.2.1 Business Overview
8.2.2 Business Strategy
8.3 Herfy Food Services Co Ltd
8.3.1 Business Overview
8.3.2 Net Sales by Main Sectors
8.4 Emirates Fast Food Co.
8.4.1 Business Overview
8.5 Al Maousherji Catering Company
8.5.1 Business Overview
8.6 Alamar Foods Company
8.6.1 Business Overview
8.7 AlBaik
8.7.1 Business Overview
8.8 Al Farooj Fresh
8.8.1 Business Overview
8.9 Al Tazaj
8.9.1 Business Overview
8.10 Cenomi Retail (Alhoikar)
8.10.1 Business Overview
8.10.2 Business Segments
8.10.3 Business Strategy
8.11 Seazen Group
8.11.1 Business Overview
8.12 Caesars Group Of Companies
8.12.1 Business Overview
List of Figures
Figure 1: Out Of Home Dining Segmentation
Figure 2: MENA Out Of Home Dining Market by Value; 2018-2022 (US$ Billion)
Figure 3: MENA Out Of Home Dining Market by Value; 2018-2022 (US$ Billion)
Figure 4: MENA Out Of Home Dining Market by Segment; 2022 (Percentage, %)
Figure 5: MENA Out Of Home Dining Market by Region; 2022 (Percentage, %)
Figure 6: MENA Full-Service Restaurants (FSR) And Casual Dining Market by Value; 2018-2022 (US$ Billion)
Figure 7: MENA Full-Service Restaurants (FSR) And Casual Dining Market by Value; 2023-2028 (US$ Billion)
Figure 8: MENA Quick Service Restaurants (QSR) Market by Value; 2018-2022 (US$ Billion)
Figure 9: MENA Quick Service Restaurants (QSR) Market by Value; 2023-2028 (US$ Billion)
Figure 10: MENA Indulgence Outlets Market by Value; 2018-2022 (US$ Billion)
Figure 11: MENA Indulgence Outlets Market by Value; 2023-2028 (US$ Billion)
Figure 12: MENA Coffee Shops Market by Value; 2018-2022 (US$ Billion)
Figure 13: MENA Coffee Shops Market by Value; 2023-2028 (US$ Billion)
Figure 14: MENA Other Out-Of-Home Dining Market by Value; 2018-2022 (US$ Billion)
Figure 15: MENA Other Out-Of-Home Dining Market by Value; 2023-2028 (US$ Billion)
Figure 16: KSA Out Of Home Dining Market by Value; 2018-2022 (US$ Billion)
Figure 17: KSA Out Of Home Dining Market by Value; 2023-2028 (US$ Billion)
Figure 18: KSA Out Of Home Dining Market by Segment; 2022 (Percentage, %)
Figure 19: KSA Full-Service Restaurants (FSR) and Casual Dining Market by Value, 2018-2022 (US$ Billion)
Figure 20: KSA Full-Service Restaurants (FSR) and Casual Dining Market by Value; 2023-2028 (US$ Billion)
Figure 21: KSA Quick Service Restaurants (QSR) Market by Value, 2018-2022 (US$ Billion)
Figure 22: KSA Quick Service Restaurants (QSR) Market by Value; 2023-2028 (US$ Billion)
Figure 23: KSA Other Out Of Home Dining Market by Value, 2018-2022 (US$ Billion)
Figure 24: KSA Other Out Of Home Dining Market by Value; 2023-2028 (US$ Billion)
Figure 25: UAE Out Of Home Dining Market by Value; 2018-2022 (US$ Billion)
Figure 26: UAE Out Of Home Dining Market by Value; 2023-2028 (US$ Billion)
Figure 27: UAE Out Of Home Dining Market by Segment; 2022 (Percentage, %)
Figure 28: UAE Full-Service Restaurants (FSR) and Casual Dining Market by Value; 2018-2022 (US$ Billion)
Figure 29: UAE Full-Service Restaurants (FSR) and Casual Dining Market by Value; 2023-2028 (US$ Billion)
Figure 30: UAE Quick Service Restaurants (QSR) Market by Value; 2018-2022 (US$ Billion)
Figure 31: UAE Quick Service Restaurants (QSR) Market by Value; 2023-2028 (US$ Billion)
Figure 32: UAE Other Out Of Home Dining Market by Value; 2018-2022 (US$ Billion)
Figure 33: UAE Other Out Of Home Dining Market by Value; 2023-2028 (US$ Billion)
Figure 34: Egypt Out Of Home Dining Market by Value; 2018-2022 (US$ Billion)
Figure 35: Egypt Out Of Home Dining Market by Value; 2023-2028 (US$ Billion)
Figure 36: Egypt Out Of Home Dining Market by Region; 2022 (Percentage, %)
Figure 37: Egypt Quick Service Restaurants (QSR) Market by Value; 2018-2022 (US$ Billion)
Figure 38: Egypt Quick Service Restaurants (QSR) Market by Value; 2023-2028 (US$ Billion)
Figure 39: Egypt Full-Service Restaurants (FSR) and Casual Dining Market by Value; 2018-2022 (US$ Billion)
Figure 40: Egypt Full-Service Restaurants (FSR) and Casual Dining Market by Value; 2023-2028 (US$ Billion)
Figure 41: Egypt Other Out Of Home Dining Market by Value; 2018-2022 (US$ Billion)
Figure 42: Egypt Other Out Of Home Dining Market by Value; 2023-2028 (US$ Billion)
Figure 43: Kuwait Out Of Home Dining Market by Value; 2018-2022 (US$ Billion)
Figure 44: Kuwait Out Of Home Dining Market by Value; 2023-2028 (US$ Billion)
Figure 45: Kuwait Out Of Home Dining Market by Region; 2022 (Percentage, %)
Figure 46: Kuwait Quick Service Restaurants (QSR) Market by Value; 2018-2022 (US$ Billion)
Figure 47: Kuwait Quick Service Restaurants (QSR) Market by Value; 2023-2028 (US$ Billion)
Figure 48: Kuwait Full-Service Restaurants (FSR) and Casual Dining Market by Value; 2018-2022 (US$ Million)
Figure 49: Kuwait Full-Service Restaurants (FSR) and Casual Dining Market by Value; 2023-2028 (US$ Billion)
Figure 50: Kuwait Other Out Of Home Dining Market by Value; 2018-2022 (US$ Million)
Figure 51: Kuwait Other Out Of Home Dining Market by Value; 2023-2028 (US$ Million)
Figure 52: MENA Out Of Home Dining Market Sales by Region; 2019-2020 (Percentage, %)
Figure 53: MENA QSR Market Share in Home Delivery Channel By Region; 2019-2026 (Percentage, %)
Figure 54: MENA Disposable Income & Expenditure Growth Rate by Core Countries; 2022-2026 (Percentage)
Figure 55: MENA Urbanization Rates by Core Countries; 2022 (Percentage, %)
Figure 56: MENA Core Countries’ Population by Age Group; 2022 (Percentage)
Figure 57: Middle East & Africa Travel & Tourism Contribution To GDP; 2019-2022 (US$ Billion)
Figure 58: MENA Share of Smartphone Connections; 2019-2025 (Percentage, %)
Figure 59: MENA Share of Chained (Organized) QSR Restaurants By Region; 2019-2026 (Percentage, %)
Figure 60: MENA Out Of Home Dining Players by Market Share; 2022 (Percentage, %)
Figure 61: MENA Out Of Home Dining Market Players by Number of Restaurants; 2019-2021 (Number)
Figure 62: Americana Restaurants Ltd. Revenues by Operating Segments; 2021 (Percentage, %)
Figure 63: Herfy Food Services Co Ltd Net Sales by Main Sectors; 2021 (Percentage, %)
Figure 62: Cenomi Retail Sales by Business Segments; 2021 (Percentage, %)
Table 1: MENA Out Of Home Dining Market Players: Key Comparison
Companies Mentioned
- Americana Restaurants Ltd.
- Alshaya Group
- Herfy Food Services Co Ltd
- Emirates Fast Food Co.
- Al Maousherji Catering Company
- Alamar Foods Company
- AlBaik
- Al Farooj Fresh
- Al Tazaj
- Cenomi Retail (Alhoikar)
- Seazen Group
- Caesars Group Of Companies
Methodology
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