Superfoods Market Report 2026

The superfoods market size has grown strongly in recent years. It will grow from $187.17 billion in 2025 to $202.95 billion in 2026 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to increasing consumer health consciousness, expansion of organic food consumption, rising adoption of preventive nutrition, growth of dietary supplement usage, improved global availability of superfood ingredients.

The superfoods market size is expected to see strong growth in the next few years. It will grow to $284.7 billion in 2030 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to increasing demand for immune-boosting foods, expansion of functional beverage categories, rising focus on sustainable sourcing, growing e-commerce penetration for health foods, continuous innovation in superfood formulations. Major trends in the forecast period include increasing demand for functional and nutrient-dense foods, rising popularity of plant-based superfoods, growing use of superfood ingredients in beverages, expansion of superfood supplements and powders, enhanced focus on traceability and ingredient transparency.

The growing number of health-conscious consumers is expected to drive the expansion of the superfoods market in the coming years. Health-conscious consumers are individuals who deliberately make dietary and lifestyle choices to enhance their overall health, nutrition, and well-being. This increase is fueled by heightened awareness of the benefits of nutritious diets, including disease prevention, increased energy, and improved long-term health outcomes. Superfoods cater to the nutritional needs of these consumers by offering concentrated sources of essential vitamins, minerals, and antioxidants that promote overall wellness. For example, in May 2023, the International Food Information Council (IFIC), a US-based nonprofit focused on food and health research, reported in its annual Food and Health Survey that 52% of American adults followed a specific eating pattern or diet in 2023. Among baby boomers, this figure rose to 41% from 29% in 2022. The most commonly reported eating patterns included high-protein (18%), mindful eating (17%), calorie counting (12%), clean eating (12%), and intermittent fasting (12%). Consequently, the rising number of health-conscious consumers is propelling the growth of the superfoods market.

Leading players in the superfoods market are emphasizing personalized nutritional offerings, such as plant-based protein blends, to enhance convenience and support individual health goals. Plant-based protein blends combine proteins from plant sources to provide high-quality protein without animal ingredients, offering benefits such as improved nutritional intake and functional support in everyday beverages. For instance, in May 2024, Laird Superfood Inc., a US-based manufacturer of plant-based superfood products, launched Laird Superfood Protein Creamer, a plant-based protein blend designed to help consumers increase protein intake in coffee or tea. The product contains 12 grams of protein per serving, naturally occurring MCTs from coconut, and a performance mushroom blend for functional wellness. Laird Superfood Protein Creamer supports personalized nutrition by providing a convenient way to incorporate protein and functional ingredients into commonly consumed beverages.

In January 2025, Wellful Inc., a US-based omni-channel health and wellness platform, acquired Ancient Nutrition LLC for an undisclosed amount. Through this acquisition, Wellful aims to expand its portfolio of innovative health and wellness brands, strengthen its omnichannel presence in vitamins, minerals, and supplements, and grow its distribution in the natural retail channel. Ancient Nutrition LLC, based in the US, offers superfood-based nutritional products, including protein, gut health, and greens supplements.

Major companies operating in the superfoods market are Sunfood Corporation, Pukka Herbs Ltd., Navitas Organics LLC, Nutiva Inc., Organic Traditions Inc., Barlean’s Organic Oils LLC, Creative Nature Ltd., Pines International Inc., Rainforest Foods Ltd., Suncore Foods Inc., Impact Foods International Ltd., Rhythm Superfoods LLC, Aduna Ltd., Nature’s Superfoods LLP, Essential Living Foods Inc., Rritual Superfoods Inc., Superlife Co Pte. Ltd., OMG! Organic Meets Good, Imlak’esh Organics, Supernutrients Limited, Matakana SuperFoods Ltd., Organic Burst Limited, Sevenhills Wholefoods Ltd., The Chia Co.

North America was the largest region in the superfoods market share in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the superfoods market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the superfoods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The superfoods market consists of sales of food items that have high levels of specific nutrients such as antioxidants, vitamins, or minerals and extra health benefits. The different types of superfoods included are fruits, vegetables, herbs and roots, meat, grains and seeds, and others. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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