Adaptogens Global Market Report 2024

The adaptogens market size has grown strongly in recent years. It will grow from $10.67 billion in 2023 to $11.67 billion in 2024 at a compound annual growth rate (CAGR) of 9.4%. The growth observed in the historical period can be attributed to factors such as stress and lifestyle diseases, increasing consumer awareness, growth in the nutraceutical industry, the pursuit of athletic performance enhancement, and the popularity of holistic health practices.

The adaptogens market size is expected to see rapid growth in the next few years. It will grow to $17.11 billion in 2028 at a compound annual growth rate (CAGR) of 10.0%. The anticipated growth in the forecast period can be attributed to innovations in functional food and beverage, the expansion of e-commerce, an aging population, rising applications in beauty and skincare, and increased cultural acceptance. Key trends expected in the forecast period encompass innovations in product formulations, the utilization of direct-to-consumer channels, a focus on personalized nutrition, a surge in scientific research and clinical studies, and the endorsement of products by celebrities.

The surge in the desire for healthy food and beverages is anticipated to drive the growth of the adaptogens market. A global increase in health consciousness is fueling the demand for nutritious food and beverages that contribute to overall well-being and energy levels. Recognized for their herbal properties, adaptogens play a vital role in helping the body respond to stress, anxiety, and fatigue. The growing preference for healthy food and beverages is amplifying the demand for adaptogens as an essential component in these products. For example, findings from the Food & Health survey 2021 by the International Food Information Council, a US-based nonprofit organization, revealed that around 85% of Americans adjusted their diet or cooking habits due to the pandemic. Moreover, 60% of Americans prioritize healthy eating, with 20% actively seeking items or adhering to diets for specific health benefits. Additionally, during the pandemic, 18% of Americans purchased their first plant-based protein products, and 51% were interested in adopting products that aid in maintaining a healthy weight, as reported by the American multinational food processing and commodities trading corporation ADM. Consequently, the escalating demand for nutritious food and beverages is poised to be a key driver for the growth of the adaptogens market.

The anticipated surge in demand for personal care products is expected to be a significant driver for the growth of the adaptogens market. Personal care products encompass a range of consumer goods dedicated to personal hygiene and grooming, spanning skincare, haircare, and oral care items. Adaptogens find application in these products to deliver skin protection, enhance sensory experiences, induce relaxation, and promote the skin's natural radiance and vitality. As evidenced by data from the Bureau of Labor Statistics, a US-based government agency, the average consumer expenditure on personal care products witnessed a noteworthy 12.3 percent increase, rising from $771 in 2021 to $866 in 2022. This notable uptick underscores the growing consumer demand for personal care products, thereby driving the growth trajectory of the adaptogens market.

The adaptogen drink is a key trend gaining popularity in the adaptogens market. Adaptogen drink is a beverage made with adaptogens that are all-natural botanical ingredients with healing properties. The adaptogens are potential ingredients that counterattack the effects of stress, anxiety, and fatigue and promote healing. Adaptogen drink is made such as a regular drink with whole fruit juices, organic adaptogens, and aromatherapeutic superfoods. Adaptogen drink is a new trend due to their excellent uses such as instant energy-boosting, fast replacement to tea and coffee, soothing nighttime drink, and other health benefits. It is an essential drink for people with low mental energy or high mental or physical fatigue. Key companies are focusing on developing and offering adaptogen drinks to attract customers, increase business and gain a competitive edge in the market by leveraging all the benefits of adaptogens. For instance, Rebbl, a US-based beverage company has developed and provides adaptogen beverages in indulgent flavors. These lines of beverages are produced with a mixture of adaptogens such as ashwagandha, super herbs, low sugar content, organic coconut sugar, and stevia extract with no gums, thickeners, or artificial flavors. These beverages include herbs such as ashwagandha, maca, moringa, matcha, and reishi with functional benefits. The company has developed these adaptogen beverages to target customers that are health-conscious and offer the ability to stabilize physiological processes and promote homeostasis.

The emergence of adaptogen drinks stands out as a notable trend gaining traction in the adaptogens market. These beverages, crafted with all-natural botanical ingredients possessing healing properties, incorporate adaptogens known for their potential to counteract the effects of stress, anxiety, and fatigue while promoting overall well-being. The formulation of adaptogen drinks typically includes organic adaptogens, whole fruit juices, and aromatherapeutic superfoods, resembling the preparation of conventional beverages. This trend is gaining popularity due to the versatility of adaptogen drinks, offering instant energy-boosting capabilities, serving as a quick alternative to tea and coffee, providing a soothing nighttime drink, and delivering various health benefits. Major companies in the market are strategically focusing on the development and introduction of adaptogen drinks to not only attract customers but also enhance their market position by capitalizing on the diverse advantages offered by adaptogens. For instance, Rebbl, a US-based beverage company, has innovatively crafted adaptogen beverages available in indulgent flavors. These beverages feature a blend of adaptogens such as ashwagandha, super herbs, and are characterized by low sugar content, incorporating organic coconut sugar and stevia extract without the use of gums, thickeners, or artificial flavors. The inclusion of adaptogens such as ashwagandha, maca, moringa, matcha, and reishi in these beverages provides functional benefits. Rebbl has strategically targeted health-conscious consumers, offering adaptogen beverages designed to stabilize physiological processes and promote homeostasis, thereby catering to the growing demand for these innovative and health-promoting drinks.

In July 2021, Constellation Brands Inc., a US-based company renowned for producing and marketing beer, wine, and spirits, acquired a minority stake in HOP WTR for an undisclosed sum. This strategic move enabled Constellation Brands to diversify its portfolio by introducing a new line of products, specifically adaptogen-based non-alcoholic sparkling beverages. HOP WTR, based in the US, specializes in offering non-alcoholic, calorie-free sparkling beverages infused with adaptogens and nootropics.

Major companies operating in the adaptogens market report are Real Mushrooms LLC, Nature's Way Products Inc., Swanson Health Products Inc., NOW Foods, Thorne Research Inc., Jarrow Formulas Inc., Organifi Inc., Douglas Laboratories Inc., Nutra Industries Inc, Organic India Pvt. Ltd., Gaia Herbs Inc., Pure Encapsulations Inc., Solaray Inc., PLT Health Solutions Inc, REBBL Inc, Aloha Medicinals Inc., Nootropics Depot LLC, Organixx LLC, Four Sigmatic Ltd., Vital Nutrients Inc., Mushroom Mountain LLC, Xian Yuensun Biological Technology Co. Ltd, Omica Organics Inc., MUD WTR Inc., Planetary Herbals Inc., Kaged Muscle LLC, Mycology Labs Inc., Herb Pharm LLC, Sun Potion LLC, Host Defense Mushrooms Inc.

North America was the largest region in the adaptogens market in 2023. The regions covered in the adaptogens market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the adaptogens market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Adaptogens can be classified into two main types based on their nature such as organic and synthetic. Organic adaptogens are naturally derived from plants or herbs, such as ashwagandha, astragalus, eleuthero, holy basil, jiaogulan, turmeric, cordyceps, among others. They are cultivated without the use of chemicals or fertilizers during their farming process. These organic adaptogens are sourced from various sources such as ashwagandha, ginseng, astragalus, holy basil, rhodiola rosea, schisandra, adaptogenic mushrooms, and others. They are distributed through both online and offline sales channels. These adaptogens find applications in food and beverages, dietary and sports supplements, pharmaceuticals, cosmetics, and animal feed industries.

The adaptogens market research report is one of a series of new reports that provides adaptogens market statistics, including adaptogens industry global market size, regional shares, competitors with an adaptogens market share, detailed adaptogens market segments, market trends and opportunities, and any further data you may need to thrive in the adaptogens industry. This adaptogens market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The adaptogens market consists of sales of alkaloids, terpenoids, flavonoids, and coumarins. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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