Adaptogens Market Report 2025

The adaptogens market size has grown strongly in recent years. It will grow from $11.67 billion in 2024 to $12.77 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to stress and lifestyle diseases, consumer awareness, nutraceutical industry growth, athletic performance enhancement, holistic health practices.

The adaptogens market size is expected to see rapid growth in the next few years. It will grow to $18.94 billion in 2029 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to functional food and beverage innovation, e-commerce expansion, aging population, increasing beauty and skincare applications, cultural acceptance. Major trends in the forecast period include innovation in product formulations, direct-to-consumer channels, personalized nutrition, scientific research and clinical studies, celebrity endorsements.

The increasing demand for healthy food and beverages is anticipated to drive the growth of the adaptogens market. A growing health consciousness among the global population is fueling this demand for nutritious food and drinks that support the body’s health and energy levels. Adaptogens assist the body in managing stress, anxiety, fatigue, and overall well-being. As the demand for healthy food and beverages rises, so will the need for adaptogens, which are key components of these products due to their herbal properties. For example, in January 2024, the Food & Health Survey conducted by the International Food Information Council, a US-based non-profit organization, revealed that 74% of Americans believe their food choices affect their mental and emotional well-being, while 61% say their mental health influences their eating habits. During the pandemic, ADM noted that 18% of Americans purchased plant-based proteins for the first time, with 51% focusing on products that aid in weight management. Therefore, the rising demand for healthy food and beverages is set to propel the growth of the adaptogens market.

The anticipated surge in demand for personal care products is expected to be a significant driver for the growth of the adaptogens market. Personal care products encompass a range of consumer goods dedicated to personal hygiene and grooming, spanning skincare, haircare, and oral care items. Adaptogens find application in these products to deliver skin protection, enhance sensory experiences, induce relaxation, and promote the skin's natural radiance and vitality. As evidenced by data from the Bureau of Labor Statistics, a US-based government agency, the average consumer expenditure on personal care products witnessed a noteworthy 12.3 percent increase, rising from $771 in 2021 to $866 in 2022. This notable uptick underscores the growing consumer demand for personal care products, thereby driving the growth trajectory of the adaptogens market.

The adaptogen drink is a key trend gaining popularity in the adaptogens market. Adaptogen drink is a beverage made with adaptogens that are all-natural botanical ingredients with healing properties. The adaptogens are potential ingredients that counterattack the effects of stress, anxiety, and fatigue and promote healing. Adaptogen drink is made such as a regular drink with whole fruit juices, organic adaptogens, and aromatherapeutic superfoods. Adaptogen drink is a new trend due to their excellent uses such as instant energy-boosting, fast replacement to tea and coffee, soothing nighttime drink, and other health benefits. It is an essential drink for people with low mental energy or high mental or physical fatigue. Key companies are focusing on developing and offering adaptogen drinks to attract customers, increase business and gain a competitive edge in the market by leveraging all the benefits of adaptogens. For instance, Rebbl, a US-based beverage company has developed and provides adaptogen beverages in indulgent flavors. These lines of beverages are produced with a mixture of adaptogens such as ashwagandha, super herbs, low sugar content, organic coconut sugar, and stevia extract with no gums, thickeners, or artificial flavors. These beverages include herbs such as ashwagandha, maca, moringa, matcha, and reishi with functional benefits. The company has developed these adaptogen beverages to target customers that are health-conscious and offer the ability to stabilize physiological processes and promote homeostasis.

Major companies in the adaptogens market are concentrating on launching next-generation solutions, such as plant-based bars, to enhance their profitability. Plant-based bars are a snack category designed for individuals adhering to a plant-based diet or looking for vegan-friendly alternatives. For example, in December 2022, Tattooed Chef Inc., a US-based plant-based food company, introduced Adaptogen bars. These bars are a type of functional food that includes adaptogens - natural substances that assist the body in coping with stress, promoting vitality, stabilizing mood, and enhancing performance and focus, all while featuring plant-based ingredients. Adaptogen bars are offered in four flavors: Oat Butter Graham, Oat Butter Chocolate Chip, Oat Butter Peanut, and Oat Butter Brownie. Each bar contains 140 milligrams of blended adaptogens, including ashwagandha, holy basil, reishi, and vitamin D3, which can influence consumers' moods in various ways. Additionally, these bars are made with pea protein and are free from added sugars, soy, and gluten.

In January 2024, Tata Consumer Products, an India-based fast-moving consumer goods company, acquired Organic India for an undisclosed amount. This acquisition aims to bolster Tata Consumer Products' position in the adaptogens market by incorporating Organic India's range of herbal supplements and products that feature adaptogenic ingredients like ashwagandha and tulsi. This strategic move enables Tata to meet the growing consumer demand for health-oriented products that promote well-being and stress relief, while also expanding its portfolio in the health and wellness sector. Organic India is a multinational company based in India that specializes in providing adaptogens.

Major companies operating in the adaptogens market include Real Mushrooms LLC, Nature's Way Products Inc., Swanson Health Products Inc., NOW Foods, Thorne Research Inc., Jarrow Formulas Inc., Organifi Inc., Douglas Laboratories Inc., Nutra Industries Inc, Organic India Pvt. Ltd., Gaia Herbs Inc., Pure Encapsulations Inc., Solaray Inc., PLT Health Solutions Inc, REBBL Inc, Aloha Medicinals Inc., Nootropics Depot LLC, Organixx LLC, Four Sigmatic Ltd., Vital Nutrients Inc., Mushroom Mountain LLC, Xian Yuensun Biological Technology Co. Ltd, Omica Organics Inc., MUD WTR Inc., Planetary Herbals Inc., Kaged Muscle LLC, Mycology Labs Inc., Herb Pharm LLC, Sun Potion LLC, Host Defense Mushrooms Inc.

North America was the largest region in the adaptogens market in 2024. The regions covered in the adaptogens market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the adaptogens market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Adaptogens denote plant-derived substances, such as herbs, utilized to aid the human body in managing stress, anxiety, fatigue, and overall well-being. These adaptogens are incorporated into food or beverages or consumed in the form of tinctures to support various aspects of health and alleviate stress-related conditions.

Adaptogens can be classified into two main types based on their nature such as organic and synthetic. Organic adaptogens are naturally derived from plants or herbs, such as ashwagandha, astragalus, eleuthero, holy basil, jiaogulan, turmeric, cordyceps, among others. They are cultivated without the use of chemicals or fertilizers during their farming process. These organic adaptogens are sourced from various sources such as ashwagandha, ginseng, astragalus, holy basil, rhodiola rosea, schisandra, adaptogenic mushrooms, and others. They are distributed through both online and offline sales channels. These adaptogens find applications in food and beverages, dietary and sports supplements, pharmaceuticals, cosmetics, and animal feed industries.

The adaptogens market research report is one of a series of new reports that provides adaptogens market statistics, including adaptogens industry global market size, regional shares, competitors with an adaptogens market share, detailed adaptogens market segments, market trends and opportunities, and any further data you may need to thrive in the adaptogens industry. This adaptogens market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The adaptogens market consists of sales of alkaloids, terpenoids, flavonoids, and coumarins. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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