Oatmeal Market Report 2025

This Oatmeal report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The oatmeal market size has grown steadily in recent years. It will grow from $6.81 billion in 2024 to $7.11 billion in 2025 at a compound annual growth rate (CAGR) of 4.5%. The growth in the historic period can be attributed to increased awareness about the health benefits of oatmeal, growing demand for convenience foods, rising popularity of plant-based diets, increasing demand for breakfast cereals, changed dietary preferences.

The oatmeal market size is expected to see strong growth in the next few years. It will grow to $8.73 billion in 2029 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to rising demand for organic and gluten-free oatmeal, growing awareness aboutThe environmental benefits of oatmeal, growing online retail channels and e-commerce platforms, growing international trade andThe expansion of oatmeal exports, growing demand for healthy and nutritious breakfast options. Major trends in the forecast period include rising demand for innovative products based on oats, regional and ethnic variations, customizable oatmeal options, increasing consumer focus on environmentally friendly packaging, plant-based and vegan oatmeal products.

An increase in consumers choosing healthy diet plans is anticipated to drive the growth of the oatmeal market. A diet plan consists of a series of scheduled meals aimed at achieving various metabolic and health objectives, which typically include fruits, vegetables, oatmeal, and other foods. Following the COVID-19 outbreak, individuals are increasingly opting for healthy diet plans to maintain fitness and enhance their immune systems. Consequently, the demand for oatmeal is expected to rise as it is a key component of these diet plans. For example, in July 2022, reports from Food Insight, a US-based non-profit organization, indicated that 52% of participants in their Food and Health Survey adhered to a specific diet or eating pattern in 2022, up from 39% in 2021. The most popular choices included clean eating (16%), mindful eating (14%), and calorie counting (13%). Additionally, a Poll/HealthDay survey found that nearly two out of every three American adults, approximately 63%, planned to modify their diet in 2022. Thus, the increase in consumers adopting healthy diet plans is likely to boost the demand for oatmeal.

The rising prevalence of digestive diseases is expected to drive the growth of the oatmeal market in the future. Digestive diseases encompass a range of medical conditions that impact the gastrointestinal tract, resulting in various digestive and nutritional issues. Oatmeal provides numerous digestive health benefits, thanks to its high fiber content and its gentle effect on the stomach. It aids digestion, alleviates gastrointestinal discomfort, and delivers essential nutrients. For example, in June 2023, Crohn's and Colitis Canada, a non-profit organization based in Canada, reported that over 322,600 Canadians were estimated to be living with inflammatory bowel diseases (IBD) in 2023, representing approximately 0.82% of the population. Moreover, it is projected that around 470,000 Canadians will have IBD by 2035, equating to about 1.1% of the population or 1 in every 91 people in the country. Therefore, the increasing prevalence of digestive diseases is fueling the growth of the oatmeal market.

Major companies in the oatmeal market are concentrating on developing innovative solutions, such as instant oats, to meet the increasing demand for quick and nutritious meal options. Instant oats are pre-cooked, dried, and rolled oats that have been processed to cook rapidly, usually in just a few minutes with the addition of hot water or through microwaving. For example, in January 2024, Quaker Oats, a US-based food conglomerate, launched its new Instant Oats product line in India, offering three flavors: Herby Cheese, Masala Magic, and Mixed Berries. These oats are designed for quick preparation, taking just three minutes to make, and aim to address the rising demand for convenient and flavorful snack options beyond traditional breakfast meals.

Major companies in the oatmeal market are concentrating on creating innovative solutions, such as gourmet oat flavors, to meet the changing preferences of health-conscious consumers. Gourmet oat flavors refer to premium, artisanal, or uniquely crafted variations added to oatmeal to enhance its taste and attractiveness. For example, in February 2022, Marico Limited, an India-based consumer packaged goods company, introduced four new gourmet flavors in its oatmeal range, expanding its offerings to include both sweet and savory options. The new flavors include Nutty Chocolate and Apple 'n' Almonds (sweet), along with Spicy Mexicana and Cheesy Italia (savory). This introduction represents the first time Saffola has offered sweet variants, addressing the growing consumer demand for chocolate and fruity flavors. Each flavor can be prepared in just three minutes, making them perfect for busy individuals looking for nutritious and convenient meal options.

The acquisition of Brave by Creatd Inc. in August 2022, an undisclosed amount, further illustrates the industry's strategic moves to strengthen market presence. Brave, a health-oriented superfood breakfast brand, enhances Creatd Inc.'s product portfolio, opening avenues for new product development and expanding offerings in the wellness-focused consumer market. As a producer of health-oriented superfood breakfast products, including overnight oatmeal pouches, Brave aligns with the market's demand for innovative and health-conscious oatmeal options.

Major companies operating in the oatmeal market include Nature's Path Foods Inc., Nestle SA, General Mills Inc., Post Holdings Inc, La Crosse Milling Company, Avena Foods Limited, Blue Lake Milling, Grain Millers Inc., Hain Celestial Group, Kellogg's Inc., Cargill Incorporated, PepsiCo Inc., Bagrrys India Ltd, Marico Limited, Richardson International Limited, The Hain Celestial Group Inc., The Jordans & Ryvita Company Ltd., The Kellogg Company, The Quaker Oats Company, The Weetabix Food Company Limited, The WhiteWave Foods Company LLC, Three Bears Oats Company, Uncle Tobys Pty Ltd, Weetabix Limited, Wild Oats Marketing LLC, Bob's Red Mill Natural Foods Inc., McCann's Foods (Ireland) Limited, Country Choice Organic Inc., Arrowhead Mills Inc.

North America was the largest region in the oatmeal market in 2024. The regions covered in the oatmeal market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the oatmeal market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

Oatmeal, a breakfast food, is crafted from oats combined with liquids like water or milk. Rich in nutrients and fiber, it proves beneficial for weight loss, diminishes the risk of heart diseases, and lowers blood sugar levels.

Various types of oatmeal include whole oat groats, steel-cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats, and others. Whole oat groats are produced from hulled cereal grain kernels, comprising the germ, bran, and endosperm of the grain, and are suitable for porridges and stews. While highly nutritious, they require soaking before cooking. Oatmeal can be either organic or conventional and is available in flavored and base forms. The distribution channels encompass supermarkets/hypermarkets, convenience stores, online platforms, and more. Oats find applications in bakery and confectionery, breakfast cereals, animal feed, as well as other areas such as cosmetics.

The oatmeal market research report is one of a series of new reports that provides oatmeal market statistics, including oatmeal industry global market size, regional shares, competitors with an oatmeal market share, detailed oatmeal market segments, market trends and opportunities, and any further data you may need to thrive in the oatmeal industry. This oatmeal market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The oatmeal market consists of sales of muffins, granola bars, cookies, and other baked goodss. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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