Prepared Flour Mixes Market Report 2025

The prepared flour mixes market size has grown strongly in recent years. It will grow from $29.24 billion in 2024 to $31.79 billion in 2025 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to changing consumer lifestyles, rising urbanization, growing demand for ready-to-cook products, expanding foodservice industry, increasing disposable income.

The prepared flour mixes market size is expected to see strong growth in the next few years. It will grow to $46.5 billion in 2029 at a compound annual growth rate (CAGR) of 10%. The growth in the forecast period can be attributed to innovation in product varieties, convenience in home cooking, emphasis on sustainable and clean label products, rise in plant-based and gluten-free options, culinary exploration and fusion cooking. Major trends in the forecast period include sustainability considerations, plant-based and alternative ingredients, innovations in packaging, customization and personalization, globalization of flavors.

The rising demand for ready-to-eat (RTE) foods and processed products is anticipated to drive the growth of the prepared flour market. RTE products facilitate easy meal preparation, with items like cereals and baby foods utilizing prepared flour mixes. Consumers are increasingly opting for ready-to-eat meals due to their convenience, prompting companies to expand their offerings in this sector. For example, in August 2023, a survey by Itochu Corporation, a Japan-based trading company, revealed that about 45% of the 9,461 respondents reported consuming bento boxes - commonly known as ready-to-eat lunch boxes - available at convenience stores. Moreover, over 10% of those purchasing these boxes enjoy them more than once a week. Consequently, the growing demand for ready-to-eat food products is fueling the expansion of the prepared flour mix market.

The increasing health consciousness among consumers is expected to drive the growth of the prepared flour mix market in the coming years. Health consciousness refers to an individual's concern for and proactive measures taken to maintain physical and mental well-being. Prepared flour mixes contribute significantly to healthy diets by combining whole-wheat flour with other flours that provide a good source of fiber and essential nutrients. For instance, a report by a food insight organization in May 2022 indicated that 52% of Americans followed a specific diet or eating pattern in 2022, representing a significant increase compared to previous years. Therefore, the rising health consciousness is propelling the growth of the prepared flour mix market.

Major players in the prepared flour mixes market are strategically developing innovative products, such as regeneratively grown flour, to secure a competitive edge. Regeneratively grown flour is derived from crops cultivated through regenerative farming practices, emphasizing soil health, biodiversity, and sustainability. An illustrative example is the initiative undertaken by King Arthur Baking Company, a US-based food company, in November 2023. They introduced the 100% Regeneratively-Grown Climate Blend, featuring a mix of grains developed by the Breadlab at Washington State University. This blend prioritizes soil health and utilizes regenerative farming practices to cultivate nutrient-dense grains. Verified by the third-party service Regenified, the blend aims to enhance sustainability, reduce carbon emissions, and promote resilience in farming. Beyond its sustainable and regenerative attributes, the product offers consumers a rich, nutty flavor, contributing to a unique and environmentally conscious baking experience.

Major companies in the prepared flour mixes market are innovating with products such as gluten-free flour mixes to gain a competitive advantage. Gluten-free products, devoid of gluten found in wheat and other grains, cater to individuals with celiac disease, gluten sensitivity, or wheat allergy. An example is the initiative by Les Aliments Dainty Foods Inc., a Canada-based rice and rice flour company, in March 2023. They launched a line of Gluten-Free Baking Mixes, including Chocolate Cake, Doughnut Pancakes, Fudgy Brownies, and Vanilla Cupcakes. These mixes, requiring minimal prep time, come with an All-Purpose Gluten-Free Flour blend that serves as a versatile substitute for wheat flour. The products boast pronounceable ingredients, lack artificial colors, flavors, or preservatives, and feature sustainable packaging with 25% post-consumer recycled material and full recyclability. The line aims to provide a simple yet satisfying gluten-free baking experience.

In March 2023, South Bakels, a food and beverage manufacturing company based in South Africa, acquired Orley Foods for an undisclosed amount. This acquisition enhances Bakels' product range and bolsters its expertise in food ingredients, aligning with its objective to provide high-quality, innovative solutions. Orley Foods specializes in sweet flour ingredient solution mixes and is also based in South Africa.

Major companies operating in the prepared flour mixes market include Nestlé S.A., Archer Daniels Midland Company (ADM), PepsiCo Inc., Mondelez International Inc., The Kraft Heinz Company, General Mills Inc., Conagra Brands Inc., ITC Ltd., Kerry Group plc, Smucker, J.M. Smucker Company, McCormick, Nisshin Seifun Group, AB Mauri, Nippon Flour Mills, Puratos, Nitto-Fuji International, Continental Mills, CJ Foods Milling Vietnam, Chelsea Milling Company, Interflour Group, Allied Mills, Yihai Kerry, Vinh Thuan, Prima Flour, IREKS, G.R.B. Agro Limited, Everest Flour Mills Limited.

North America was the largest region in the prepared flour mixes market in 2024. Asia-Pacific was the second largest market in prepared flour mixes market. The regions covered in the prepared flour mixes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the prepared flour mixes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Prepared flour mixes are pre-made dry mixes utilized in producing gluten-free products. These mixes are widely employed in the baking industry to enhance product flavor and texture.

The primary categories within the prepared flour mix market are batter mixes, bread mixes, pastry mixes, and other varieties. Batter mixes find application in single-stage, multi-stage, creaming, and blending processes, derived from ingredients such as wheat, rice, maize, and others. The distribution channels for these mixes encompass direct sales and indirect sales, serving households, bakery shops, food processing, and other applications.

The prepared flour mixes market research report is one of a series of new reports that provides prepared flour mixes market statistics, including prepared flour mixes industry global market size, regional shares, competitors with a prepared flour mixes market share, detailed prepared flour mixes market segments, market trends and opportunities, and any further data you may need to thrive in the prepared flour mixes industry. This prepared flour mix market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The prepared flour mixes market consists of sales of white whole wheat flour, pastry flour, cake flour, bread flour, self-Rising Flour · Vital Wheat Gluten. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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