Quinoa Market Report 2025

The quinoa market size has grown rapidly in recent years. It will grow from $112.72 billion in 2024 to $125.21 billion in 2025 at a compound annual growth rate (CAGR) of 11.1%. The growth in the historic period can be attributed to growing health and wellness trends, increasing awareness of quinoa benefits, rise in vegetarian and vegan lifestyles, expanding gluten-free food market, culinary diversity and versatility.

The quinoa market size is expected to see rapid growth in the next few years. It will grow to $187.19 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to continued focus on healthy eating, sustainable and ethical food choices, rising demand for plant-based proteins, exploration of ancient and traditional foods, globalization of cuisine and cross-cultural influences. Major trends in the forecast period include sustainable and fair trade practices, innovations in quinoa-based snack formats, quinoa flour for gluten-free baking, functional food and nutritional benefits, collaborations and partnerships in the supply chain.

Rising health awareness is expected to drive the growth of the quinoa market during the forecast period. Healthy eating has become mainstream, with consumers increasingly demanding foods and beverages that meet complex health and wellness, ethical, and sustainability standards. Quinoa is gaining popularity as a choice food due to its high fiber content, gluten-free nature, and complete essential amino acid profile. As quinoa becomes more accessible, product innovation and the growing appetite for healthy foods are expected to fuel its future growth. For example, in October 2023, data from Tesco, a UK-based supermarket giant, showed that 3.3 million customers shifted their purchasing habits, buying at least 10% more healthy products in 2022. Thus, rising health awareness is contributing to the growth of the quinoa market.

Increasing demand for processed foods is also anticipated to drive the growth of the quinoa market. Processed foods are food items altered from their natural state through various methods of preparation, preservation, cooking, or packaging. Quinoa is used in processed foods as a nutrient-rich superfood containing essential amino acids, fiber, vitamins, and minerals, while being gluten-free and a complete protein source. For instance, in April 2024, data from the National Association of Convenience Stores (NACS), a US-based trade association, indicated that total foodservice sales accounted for 26.9% of in-store sales in 2023, up from 25.6% in 2022, with prepared food sales increasing by 12.2% per store per month, making it the leading in-store category. Therefore, the growing demand for processed foods is bolstering the growth of the quinoa market.

Major companies in the quinoa market are strategically focused on introducing innovative solutions, such as ancient grains, to gain a competitive advantage. Ancient grains refer to a category of pseudocereals believed to have undergone minimal changes through selective breeding. In August 2023, Mars, Inc., a US-based confectionery products manufacturer, launched the Super Grains line. This rice- and grain-based meal, packaged in convenient microwaveable 8-ounce pouches, offers Tuscan Herbs, Indian style, and Smoky Southwest flavors. Varieties include quinoa, wheat berries, pearl millet, sorghum, finer millet, amaranth, and more.

Major companies in the quinoa market are actively pursuing strategic partnerships as part of their competitive strategies. Strategic partnerships involve collaborative alliances between two or more organizations with shared goals for mutual benefits. An example of this is the partnership between SIMPLi, a US-based food company, and Whole Foods Market, Inc., a US-based supermarket chain, announced in May 2022. This collaboration aims to expand the Regenerative Organic Certified (ROC) product line, offering consumers responsibly sourced pantry ingredients.

In May 2022, Above Food Corp., a Canada-based food processing company, acquired Northern Quinoa Production Corp. (NorQuin) for an undisclosed amount. This acquisition is intended to enhance Above Food Corp.'s specialty ingredient and consumer-facing business while leveraging expertise in genetics and plant breeding for a broader range of proteins. Northern Quinoa Production Corp. (NorQuin) is a Canada-based food products company specializing in quinoa.

Major companies operating in the quinoa market include General Mills Inc., Ardent Mills LLC, The Hain Celestial Group, Quinoa International Corp, Grain Millers Inc., Morning Foods Ltd., The British Quinoa Company, Hancock Seed Company, Andean Valley SA, Alter Eco Americas Inc., Heritage Harvest Seed, Andean Naturals Inc., Victory Seed Company, Blue Lake Milling Pty Ltd., Inca Organics, Quinoa Foods Company, Irupana Andean Organic Food S.A., Territorial Seed Company, Northern Quinoa Production Corporation, Keen One Foods LLC, Adaptive Seeds, Agrophilia, ComRural S.R.L., Quinoabol S.R.L., Inca Health Organic SAC, Mewar Impex, European Quinoa Group, The Real Seed Collection Ltd.

South America was the largest region in the quinoa market in 2024. The regions covered in the quinoa market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the quinoa market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Quinoa, a seed belonging to the goosefoot family of flowering plants (Chenopodiaceous), is resilient and can be harvested in unfavorable climatic conditions such as frosts and droughts. This results in cereals and grains with a nutritional profile similar to quinoa. The crop is known for its ability to tolerate water with elevated salt levels.

Quinoa is classified into organic and inorganic types. Organic quinoa is produced without the use of pesticides and generally boasts higher nutritional value. Quinoa finds applications in ingredients and packed food, contributing to various industries such as food, cosmetics, pharmaceuticals, and others.

The quinoa market research report is one of a series of new reports that provides quinoa market statistics, including quinoa industry global market size, regional shares, competitors with a quinoa market share, detailed quinoa market segments, market trends, and opportunities, and any further data you may need to thrive in the quinoa industry. This quinoa market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The quinoa market consists of sales of red quinoa seeds, white quinoa seeds, black quinoa seeds, quinoa flakes, and other quinoa products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.